The Aligned Success Show with Kelly Mosser

Latest Episodes:

046 What Every Entrepreneur Needs to Do NOW to Protect Your Brand with Sacha Brackins, Esq Dec 05, 2022

Show notes

Imagine setting up an incredible program or building an amazing business that allows you to make an impact in the world. Then all of a sudden, you see someone advertising something that looks a lot like yours. So you click on their website, and it's not just the copy that's similar; everything they own looks exactly like yours, even their program name is exactly the same as yours. What would you do?

My guest, Sacha Brackins, is an Asset Protection & IP Attorney, Speaker, and Wealth Advocate. She helps business owners, entrepreneurs, and creatives protect their brands, assets and grow wealth. Tune in to hear how you can protect your intellectual property and grow your business using trademarks.

What You'll Learn:

- How to protect your business using trademarks

- The trademark application process

- When to start thinking about trademarking your business

- The four categories of intellectual property

- Trademark issues every business owner needs to know about

- What can go wrong if you don't register your trademark

- Understanding the goal of intellectual property law

- The true cost of trademarking your business

- What are trademark office actions?

- How to use property law to protect your creative genius

Sacha spells out everything you need to know about trademarks in super clear and digestible ways. Even if you have very little knowledge of the legal world like I do, this episode will help you understand exactly what you need to be protected.

Links and Resources:

- Sacha's Website - https://sachabrackins.com/

- Connect with Sacha Brackins on Instagram - https://www.instagram.com/sachabrackins/

- Sacha's LinkedIn - https://www.linkedin.com/in/sachabrackins/

- Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

045 Scaling a Community to 13M, Busting the Superwoman Myth, and Building an Energy-First Business with the Co-Founders of How To Cake It Nov 28, 2022

Show notes

In today's episode, I sit down with Yolanda Gampp and Connie Contardi, two of the three brilliant minds behind the world's number one online cake-baking education brand - How to Cake It. These two women, along with their cofounder Jocelyn Mercer have created a community of over 13 million people across all of their channels and hosted several chart-topping TV shows - so they definitely know a thing or two about success.

We discuss how to navigate the testy waters of business partnerships, the incredible benefits of energy management, and what it's really like to grow a community of 13 million people online.

What You'll Learn:

The journey to building and scaling a business
How content creation on YouTube has changed over the past 10 years
How to avoid burnout by taking regular breaks
Are you delivering the content your audience wants to consume?
Content for TV versus content for YouTube
Change is part of the journey (like it or not)
The What, Why, and How of Energy Management
Why most business owners struggle with energy management
How to navigate the testy waters of business partnerships
The moment Yolanda and Connie realised their business will blow up

If you want to be more productive, forget about time management, forget about learning all the latest techniques, forget about finding an all-in-one productivity app and start with the basics - how you manage your energy. Managing your energy will drastically improve your productivity, so you never have to worry about "time management" ever again.

Links and Resources:

How to Cake It https://howtocakeit.com/
How to Cake It on Instagram - https://www.instagram.com/howtocakeit/
How to Cake It on YouTube - https://www.youtube.com/channel/UCvM1hVcRJmVWDtATYarC0KA
Connect with Yolanda Gampp on Instagram - https://www.instagram.com/yolanda_gampp/
Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course
Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/
Check out my website https://kellymosser.com/

044 The Power of Soul-Aligned Messaging with Joanna Ingram Nov 21, 2022

Show notes

Joanna Ingram is a former advertising agency director turned brand messaging activator and business coach. She is also the host of the Goals With Soul podcast, where she helps visionary business owners find their true voice, embrace their unique brilliance, and clarify their authentic messaging. Joanna champions bold women who break the mold with their individuality and express their uniqueness and business.

In this episode, Joanna breaks down the biggest mistakes many entrepreneurs make when it comes to messaging. She also shares her step-by-step framework to make your message 10 times more magnetic so you can sell and serve more.

What You'll Learn:

- How to develop an authentic brand message

- Navigating the different seasons in your life

- How to build a business that brings you joy and attracts soul-aligned clients

- Feminine energy is the new edge in business

- How to create magnetic messaging for your business

- Biggest mistakes people make with their messaging

- The paradox of choice: Why more isn't always better

Running a successful business is all about the message. You might know everything about running a business and even be the very best at what you do, but if you cannot communicate that effectively, it's all for nothing.

Resources:

- Joanna's Instagram: https://www.instagram.com/iamjo.ingram/

- Joanna's website: https://www.iamjoingram.com/

- Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

043 Inside the ONLY Podcast Guesting Course You'll Ever Need! Nov 14, 2022

Show notes

I recently asked 500 entrepreneurs whether they regularly pitched themselves for opportunities to guest on other people's podcasts. Out of the 500, only 21 said yes. That is just 4% of business owners actively leveraging podcasts to grow their business.

The podcasting space is so open right now you'd be crazy not to hop on board. Think of TikTok before the pandemic - that's how hot podcast guesting is right now.

If you'd like to strategically leverage podcast guesting to grow your business or visibility, listen in because I've got some good news for you!

What You'll Learn:

- The #1 podcast guesting strategy that will help you grow your business

- Why every business owner should consider podcast guesting

- How to get booked to at least 3 podcasts every week

- Podcast hosting versus podcast guesting

- Reasons I launched the podcast guesting course

- How to use podcast appearances to grow your business

- Understand what podcast hosts are looking for in a guest

- The 5 steps to enjoying podcast guesting success

- Keys to writing the perfect pitch

If you'd like to get in on the podcasting craze without all the stress and expenses of running your own podcast, The Hell Yes Podcast Guesting Course is what you need. In this course, you'll learn the exact process I use to get booked on three to five podcasts every week and how I made guesting my top visibility and revenue driving strategy. Click the link below to be among the first to take advantage of a podcast guesting course like no other.

Resources:

- Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

042 How I Reached 40k New Potential Clients in 7 Days (For Free!) Nov 07, 2022

Show notes

What if there was a way to reach extra 40k potential clients next week, and all you needed to do was invest a few hours in building out a kickass strategy?

In today's episode, I break down exactly what I did to connect with 40k brand-new ideal clients in just seven days in a way that was ENERGIZING, not draining! I'll share the steps, tools, and strategies I put in place to create this kind of visibility and reach. And this is not an isolated, one-time kinda thing. I'm consistently getting visible in front of these kinds of powerful audiences, because I've made it a top priority for my business strategy, and now I want to share my best tips and tricks with you!

What You'll Learn:

- How I connected with 40k potential customers in 7 days

- Why you need to be intentional and strategic about your visibility

- The average lifespan of a podcast episode

- How to create an irresistible podcast pitch

- Steps to overcoming the limiting beliefs that hold you back

- Accept that your pitch will not have a 100% success rate

- Keys to becoming an incredible podcast guest

- Why you need to stay consistent with your messaging

- How to develop and master your signature content

Podcast guesting is the ultimate brand builder when done right. BUT, it's the ultimate time waster when done wrong! The great news is that there are so many podcast hosts who need great guests than there are guests who send irresistible pitches. I believe it's time you get in on podcast guesting before the space becomes the next overcrowded Instagram 2.0.

Resources:

- Join the Hell Yes Guest Waitlist here: http://kellymosser.com/waitlist

- Want to be a guest on THIS podcast? I want to hear from you! Send me your pitch here: https://work.kellymosser.com/interviews

- Catch me as a guest on these amazing podcasts!

- Cubicle to CEO : https://pod.fo/e/147b79

- Wholistic Podcasting For Podcasters: https://pod.fo/e/148f1c

- Easy Scaling: https://pod.fo/e/14b29c

- Aligned With Purpose in Life and Leadership: https://pod.fo/e/14cbc9

041 Demystifying Email Marketing with Liz Wilcox Oct 31, 2022

Show notes

If email marketing makes you feel overwhelmed and sweaty in the palms, and you don't know where to start, you are in the right place. We have with us today Liz Wilcox, the self-proclaimed Fresh Princess of email marketing. She is an Email Strategist serving bloggers, online business owners and freelancers helping them build online relationships, tap into their uniqueness and package it into emails that people want to read and buy.

Liz shares with us how she fell in love with converting email subscribers into paying customers by leveraging the power of a strategic email. She reveals simple tips to help you overcome email marketing stress, make email-writing fun, and build better relationships with the people on your list.

What You'll Learn:

- Email marketing doesn't have to be intimidating

- How to use emails to build authentic customer relationships

- Social media versus email marketing

- Set expectations to reduce email stress

- Four types of emails for a successful client onboarding

- Email works because it's consent-based

- How to start building an email list from scratch

- Drawbacks of consuming too much information

- What is the 20-minute newsletter?

- You don't need high-ticket offers to succeed in business

- How to turn a follower into a friend and eventually into a customer

Email marketing is as powerful as it's ever been. But why are most business owners still ignoring it? Yes, social media can be a powerful business tool. But email remains the most effective channel for acquiring new customers and driving revenue. As Liz explains, for every $1 spent on email marketing, you can expect a $40 ROI.

Links and Resources:

- Liz's Website (Get the Swipe File Freebie here!) https://lizwilcox.com/

- Liz's Instagram https://www.instagram.com/thelizwilcox/

- Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

040 7 Figure Mindset, Profitable Pivots, and Making the Ask with Ellen Yin of Cubicle to CEO Oct 24, 2022

Show notes

Ellen Yin is the founder and host of Cubicle to CEO Podcast, a top 1% podcast and a media platform that creates financially-transparent content, events, and educational material to empower entrepreneurs to pursue what's possible. Ellen quit her corporate job without a backup plan and bootstrapped her first $300 freelancing project into over $2 million in revenue by age 28. She has mentored over 10,000 students through her online programs and owns the Cubicle to CEO clubhouse, a women's co-working space in Salem, Oregon.

In today's episode, Ellen gets real with us about the mindset secrets of a 7-figure entrepreneur, what it means to make powerful pivots in your business, and why you need to start making the 'ask' to scale your impact.

What You'll Learn:

- Ellen's cubicle to CEO story

- Curiosity is a superpower in business

- The benefits of embracing data-informed decision-making

- Your business is not a soap opera, it's a science experiment

- Ways to have more fun in your business

- There is no shame in working a 9 to 5

- The power of niching down and simplifying your business

- How to deal with trolls in your business

- The all-in approach to entrepreneurship

You can hustle your way to a 6-figure business. But when it comes to 7 figures, what brought you the initial success won't do you any good. You need a good strategy, but most importantly, you must have the mindset of a 7-figure business owner.

Resources:

- Ellen's website - https://www.ellenyin.com/

- Cubicle to CEO Podcast - https://podcasts.apple.com/us/podcast/cubicle-to-ceo/id1470966370

- Connect with Ellen on Instagram - https://www.instagram.com/missellenyin/?hl=en

- Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

039 Is it Time to Double Down or DITCH Your Marketing Strategy? Oct 17, 2022

Show notes

If you're like most business owners, you obviously have a lot on your plate, so it's easy to overlook a marketing strategy that's been in place for a while. However, things are changing at a pretty fast rate. And what might have worked a year ago might not necessarily work today.

In this episode, I'll teach you exactly how I audit my marketing strategies and why sticking to the same old marketing techniques is costing you thousands of dollars in missed opportunities. I'll also explain how often you should update your marketing strategies to fully maximize your time and energy.

What You'll Learn:

- Signs it's time to reassess your marketing strategy

- Why big brands are going after podcast advertising

- The future of digital marketing

- Facebook and Instagram advertising slowdown

- How to audit your marketing strategy

- Why you cannot rely on social media ads to grow your business

- The power of leveraging other people's audiences

- How to use podcast guesting to grow your business

Marketing space has dramatically changed over the past decade. If your marketing strategy is not keeping up with the latest trends, your business is going to get left in the dust. As your business starts to grow and evolve, your marketing strategy needs to evolve and grow in equal measure.

Resources:

- Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

038 4 Things I Had to Shift to Get More Visible as an Entrepreneur Oct 10, 2022

Show notes

The most effective way to stand out and cut through the noise is to make yourself visible. We all know that, but somehow most entrepreneurs believe they can't be more visible until they've created some success. However, success comes from visibility. In this episode, I break down the 4 shifts I had to make to get more visible as an entrepreneur, get in front of more people, and be seen as a thought leader in my niche.

What You'll Learn:

- How to increase your visibility as an entrepreneur

- Why visibility is not the reward for business success

- What is your imposter syndrome telling you?

- Understand that you can't be everything to everyone

- How to position yourself as an expert in your field

- Stop waiting to be recognized

- How to grow your visibility through strategic podcast guesting

As an entrepreneur, you need to have the courage to be visible. Your business is not unique, someone is already doing what you're doing, so you need something to differentiate yourself. The good news is there is only one of you, and you can use that to become relevant and drive visibility to your business.

Resources:

- Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

037 Why Podcast GUESTING is More Profitable than Podcast HOSTING Oct 03, 2022

Show notes

If you've found yourself wondering "where the heck are my ideal clients" as you're waiting for your ideal clients to like your social media content, slide into your DMs, and beg you to take their money…

I've got news for you: your ideal clients aren't sitting at home scrolling through reels for help. They're listening to podcasts to get educated!

When most people realize this, their first instinct is to say: "Sweet! I guess I'll start my podcast!" But NOT so fast. Before you dive all-in to podcast hosting, there's another (more profitable, more efficient) strategy you need to try first.

What You'll Learn:

- Why podcast guesting is more profitable than podcast hosting

- The rapid rise of the podcasting space

- How to get started with podcast guesting

- The benefits of being on other people's shows

- How to grow your business through podcast guesting

- The road to becoming a thought leader in your space

- How to define your primary message

- Myths about building a podcast from scratch

If you'd like to get in on the podcasting craze without all the stress and expenses of running your own podcast, I've got good news for you. The Hell Yes Podcast Guesting Course is coming soon. In it, I'll take you through the exact steps you need to land podcast guest opportunities, become a thought leader, position yourself as an authority, and drive revenue to your business.

Resources:

- Join the Hell Yes Podcast Guesting Course Here: http://work.kellymosser.com/course

- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/

- Check out my website https://kellymosser.com/

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