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    Business

    The Ad Podcast

    a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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    Latest Episodes:
    Mariam Asmar - VP of Strategic Consulting and Marketing - Braze Jun 26, 2025
    Show notes

    Mariam is a first generation half-Mexican half-Palestinian American with global experience in creative, media and technology. Her skills range from creative to commercial—with particular expertise in brand strategy, industry strategy and business development. Thanks to a diverse and illustrious career abroad, she understands the nuances of cultural relevance and context on a global scale for brands. She also speaks Spanish, French and terrible Arabic.
    Each city she has worked in has shaped her on both professional and personal levels. Driven by vision and seeing opportunity at every turn, she brings high energy (and equally high standards) to all of her work. Between this and her passion for teamwork and generosity, she has a proven track record of galvanizing colleagues and clients to achieve a shared vision. As innovation requires creative and commercial acumen, she brings her unique expertise to whatever follows; she doesn't just ‘get’ creativity & technology—she harnesses its power to transform the communications of her clients.
    She gets a rush from public speaking and has been invited to speak in front of audiences at conferences like Cannes, Social Media Week, Rebels and Rulers and DMEXCO on how brands can leverage technology and creativity to change the conversation. She is also a regular contributor to publications such as Campaign, Little Black Book and Shots, writing on topics ranging from diversity & inclusion to retail strategy and brand experience.


    Pius S. Hornstein, MSc, PhD - Global Head of Digital - Sanofi Jun 21, 2025
    Show notes

    Since 2019, Pius leads Sanofi China encompassing Greater China, representing the 2nd largest market of Sanofi in the world with over 8,000 associates. Pius and his team are fully dedicated to transforming healthcare by accelerating the introduction and access to innovative and chronic medicines, driving digitalization, as well as empowering people to bring their best to the workplace.
    Pius’ extensive experience in the healthcare industry encompasses a variety of key positions and responsibilities, including leading global core brands, and P&L responsibilities for different geographical areas within Europe, Latin America, emerging markets, and Greater China. He has worked around the world in countries including France, Germany, Switzerland, Turkey, Brazil, Tanzania, and China. He has successfully launched several major innovative medicines both globally and locally.
    Pius is a native of Switzerland. He started his career in the healthcare industry at the Cardiology Department of the University of Basel in a research collaboration with Novartis in Switzerland, where he earned his PhD in medical research, graduating magna cum laud. He is an alumnus of INSEAD and Singularity University. He speaks fluent German, English, French, and Portuguese.
    Pius has an extensive experience with various industry associations, where he currently holds several key leadership positions, as an active member of RDPAC Executive Committee and Sponsor of the Market Access Committee, as well as Vice-Chair of the European Chamber Shanghai Chapter. Pius is also speaker at the World Economic Forum’s China Chapter.
    He is a strong believer in the idea that innovation ultimately drives progress and prosperity, an active advocate for increasing diversity in society. Pius is happily married, and a proud father of twin daughters.


    Jo McKinney - Chief Growth Officer - @The BOI (Board of Innovation) Jun 06, 2025
    Show notes

    Jo is perpetually bored with the status quo, she's a visionary leader at the forefront of transforming the future of work through generative AI & the agentic future. After a successful tenure as CEO of Burns Group—where she drove significant growth & participated in the company's acquisition by a leading agency—she redirected her passion and expertise to redefine organizational transformation across industries. She employs a future-back approach, partnering with companies to reimagine every workstream & workplace, not just for efficiency but to envision entirely new ways of working, with a particular focus on marketing, advertising & insight.


    Mat Zucker / CMO / Prophet Jun 05, 2025
    Show notes

    Mat transform how brands connect with their markets by fusing creative storytelling with strategic rigor. From copywriter to CMO at Prophet, my 25+ year journey spans digital innovation, agency leadership, and brand transformation for Fortune 500 clients.
    My expertise bridges the brand-demand divide to drive measurable growth in both B2B and B2C environments. I've led digital disciplines of 30+ specialists globally, served as CCO at OgilvyOne, and pioneered integrated marketing approaches since 1996.
    Beyond client work, I have judged at Cannes Lions and Effies, spoken at industry events such as B2BMX and ANA Brand Masters, host two podcasts (Cidiot and Rising), and written "Bronze Seeks Silver"- a memoir on creative marketing leadership. Recently named among "Top 25 Marketing & Sales Consultants" by The Consulting Report.


    Jonathan Haber - Co Founder - Giant Spoon May 31, 2025
    Show notes

    Jonathan Haber is a cofounder of Giant Spoon, an independent, integrated agency that expands the ways people experience brands. Giant Spoon is known for turning marketing upside down. Obsessed with culture and driven by insatiable curiosity, the agency blends teams across creative, media, and experiential to stir shit up for ambitious brands.


    Pepijn van Kesteren - CEO - Zelf May 23, 2025
    Show notes

    Pep loves working with amazing people, He loves solving problems, and he loves meeting new folks from everywhere in the world.


    Currently, he has the privilege of leading a fantastic team of engineers and business leaders. Together they are driving the future of brand-consumer relationships. They are building SaaS that helps brands uncover authentic conversations at scale and help them put the most effective marketers front and center – everyday people with 4-8x better engagement on vertical video than produced, branded content.


    Zelf brings together Pep's long-time passions. Originally from the Netherlands, he studied astrophysics while dipping his toes in video-making and progressive political activism. At the age of 9, he had his first entrepreneurial venture and had the fortune of living various lives since: from popcorn baker, to video editor, to sustainability activist, and eventually joining the consulting firm McKinsey & Company, before founding his first company.


    McKinsey allowed him to see the workings of a wide array of industries (consumer goods, e-commerce, retail, food, finance, etc.), took him all over the world and allowed him to live and work on all of the six major continents, with most notably business building adventures in Vietnam, Thailand, Sydney, Madagascar, Colombia, and the US, all with fantastic people.


    From there, he had the honor to pursue his MBA at MIT Sloan — where I founded Alfie one of the first movers in ISAs (Income Share Agreements) and through which he met so many of the amazing people that are now helping me build Zelf.


    Damaune Journey - Global Chief Growth Officer at 72andSunny May 22, 2025
    Show notes

    Damaune serves as Global Chief Growth Officer at 72andSunny, one of the world’s most admired and innovative creative agencies, where he is responsible for the global revenue of the business including marketing and revenue operations, business development, and corporate communications.

    For Journey, success means driving growth on both the agency and the client sides of the partnership, and he works across 72andSunny’s four global offices, as well as its long roster of brands, including the National Football League, United Airlines, Zoom, and Audible. Previously, Journey was Chief Growth/Marketing Officer at Private Medical, a concierge medical practice serving select UHNW families across the United States. In this role, he successfully developed and led the organization’s growth and expansion strategy. Prior to Private Medical, Journey was hired by private equity firm TPG Growth to serve as Chief Revenue Officer at the renowned private security firm Gavin de Becker & Associates, where he was responsible for
    revenue growth, marketing and commercial operations, and scaling strategy.

    As an executive and business unit leader at ShotSpotter, a venture-backed technology company, Journey helped lead the
    firm’s IPO with its 2016 NASDAQ listing and was a featured protagonist in the Harvard Business School case, “ShotSpotter: A Gunfire Detection Business Looks for a New Market” about his efforts. Before ShotSpotter, he led global marketing and business development for CSECO, where he successfully
    expanded the business to international markets on four continents.

    Outside of his private-sector career, Journey has proudly served as National Chairperson and advisory board member of the National Society of Black Engineers and currently serves as a board director for a number of non-profits and social enterprises. Journey has a Bachelor’s degree in Industrial & Operations Engineering from the University of Michigan-Ann Arbor and an MBA from Harvard Business School. Born and raised in Flint, Michigan, he
    lives in Oakland, CA with his wife and their two young children.


    ⁠Christopher Brady⁠, President, Global CCO at ⁠Tribeca⁠ Enterprises May 21, 2025
    Show notes

    Christopher Brady, President, Global Chief Commercial Officer at Tribeca Enterprises. In this role, Brady is responsible for revenue strategy across the organization, including finding new ways to grow the Tribeca Festival, as well as other live events and Tribeca Studios, the organization’s production company. This past year he’s helped drive the highest sponsorship figures for the Tribeca Festival and further expanded Tribeca Enterprises into the international realm with Tribeca Festival Lisboa. Brady explores sponsorship, distribution and production deals, as well as franchise experiences and other opportunities. He reports directly to Jane Rosenthal, Tribeca Co-Founder and CEO.


    Dustin Hinz - CMO - Firestone Walker Brewing Company May 20, 2025
    Show notes

    Dustin is a musician who became an award-winning marketer more than 20 years ago after receiving his first guitar, a truly life-defining moment that set him down a path of creative exploration. He is passionate about filmmaking, photography, design, illustration and all things creative, as well as marketing strategy, data and analytics. He specializes in telling engaging stories and connecting brands and artists with global audiences through proven strategic marketing efforts. He splits his time between Los Angeles and Paso Robles, California and is honored to work alongside some of the best and brightest creatives to produce work for the world’s most respected brands.


    German Dziebel - Chief Innovation and Strategy Officer / Briolink AI May 17, 2025
    Show notes

    German is a practitioner of "mixed cognitive arts" building modern brands across a full spectrum of categories (with a leaning toward health, pharma, wellness, beauty, finance, insurance, food, hospitality, sports and automotive).
    A Silicon Valley-trained entrepreneur and thought leader applying ingenuity and leading methodologies to simplify marketing challenges using human insights, cultural trends, lateral thinking and new technologies.
    A passionate advocate for anthropology bringing ethnographies, artificial intelligence, expert crowdsourcing and cultural computing to advertising, media, innovation and corporate strategy.
    A client-savvy executive building long-lasting client relationships and driving high-profile pitch wins and account retention for agencies.
    A visionary team architect mentoring talent, rejuvenating culture and shaping the future of the Strategy & Planning discipline.
    Feeling at home in both disruptive and mainstream agencies with a preference for the former.
    Brands: Procter & Gamble, Unilever, Intel, NASDAQ, Ask.com, Creditcards.com, Ely Lilly, AMGEN, Novartis, Pfizer, Otsuka, Kyowa Kirin, Ipsen, Stryker, Foundation Medicine, National Jewish Health, Weight Watchers, Bank of America/Merrill Lynch, American Family Insurance, Emblem Insurance, Volvo, Volkswagen, Honda, Lufthansa, Expedia, L'Oreal, Estee Lauder, Erno Laszlo, Victoria's Secret, RadioShack, Best Buy, CVS, Burger King, Domino’s Pizza, Wendy's, Miller Coors, Brown Forman, Kahlua, Nike, Pearl Izumi.


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