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    Business

    The Ad Podcast

    a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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    Latest Episodes:
    Edgar Hernández - Chief Strategy Officer - My Code Jul 07, 2025
    Show notes

    Edgar Hernández is the Chief Strategy Officer at My Code, where he leads the company’s strategic vision, overseeing editorial direction, media strategy, and sales growth across its owned platforms. He joined the agency full-time in December 2023 after consulting over six months, bringing more than 20 years of experience in multicultural media and advertising

    Prior to My Code, Edgar spent 13 years at Complex Networks, launching landmark initiatives like ComplexCon, ComplexLand, and popular content franchises such as Hot Ones and Sneaker Shopping. He continued driving revenue as Chief Revenue Officer at BuzzFeed, especially during the integration of Complex

    Based in New York, he holds a B.A. in Journalism from UMass Amherst and is a vocal advocate for culturally informed, growth-oriented marketing. Edgar’s leadership centers on authentic representation—arguing that “marketing to diverse audiences isn’t about politics. It’s about growth.”


    Claude Zdanow - CEO - ONAR Jul 07, 2025
    Show notes

    Claude Zdanow is a visionary leader in the business and marketing industry, boasting nearly two decades of unparalleled experience in scaling and directing multiple marketing and advertising enterprises. His strategic acumen has transformed startups into global brands valued at tens of millions of dollars. Zdanow's impressive client portfolio includes industry giants such as 7-Eleven, Brown Forman, Disney's FX Networks, The Recording Academy, Peter Thomas Roth, Pernod Ricard, Rolls Royce, Steven Soderbergh’s Singani 63, and Microsoft’s Xbox. Throughout his career, he has successfully executed transactions exceeding $100 million in cash value, encompassing acquisitions, capital raises, asset sales, financings, restructurings, and other corporate financial activities.
    Before venturing into marketing and advertising, Zdanow built a formidable reputation in the music industry, initially as a musician and later as an entrepreneur. He founded and grew companies that collaborated with top-tier artists like Avicii, The Chainsmokers, Chris Brown, The Chicago Symphony Orchestra, Eminem, Drake, and Yo-Yo Ma. His businesses were involved in 22 Grammy Award-winning projects and received 30 Grammy nominations, reflecting his significant impact on the music scene.
    As a dynamic and insightful speaker, Claude engages global audiences on topics including business, marketing, M&A, and music. His thought leadership has been featured in prestigious media outlets such as Bloomberg, Rolling Stone, Forbes, Inc. Magazine, MarketWatch, and The Village Voice. He has also served as an industry expert for renowned organizations and events like The Recording Academy, The Organization of American States, Grammy Camp, Pro Audio Summit, Rotterdam Beats, SAE University, Columbia Business School, Winter Music Conference, and Amsterdam Dance Event.
    Currently, Zdanow is the CEO of ONAR (OTCQB:RELT), a publicly traded marketing agency network that acquires and develops marketing agencies specializing in driving growth for clients across various sectors, including consumer products, entertainment, spirits, and healthcare.
    Beyond his corporate achievements, Zdanow is a mentor, advisor, and board member to startups and businesses, including Endexx Corporation & Chemtech. His passion for nurturing entrepreneurial talent and business leadership is matched by his love for wine and hospitality. He is the founder of Sona Hills, a boutique vineyard resort in Paso Robles, CA, and Claude Philippe Wines, where he combines his business acumen with his personal interests.


    Mattia Fosci - CEO - Anonymised Jul 07, 2025
    Show notes

    Mattia is a legal and technology expert turned entrepreneur. He is a co-founder and CEO at Anonymised, a tech company that is enhancing privacy and ad effectiveness through ID-less advertising.
    Excessive reliance on the collection and sharing of consumer data undermines digital advertising because:
    👉 It reduces the number of consumers that can be reached by advertisers
    👉 It raises prices for advertisers
    👉 It places digital publishers at a competitive disadvantage
    👉 It is affected by the accelerated reduction of identity signals across the industry
    Anonymised is building an advertising ecosystem that delivers value for brands, publishers and consumers without dangerous dependency on personal data sharing.
    On LinkedIn, he regularly comments on AI, advertising technology and privacy.
    Off LinkedIn, he leads a wonderfully talented team and works with regulators and industry leaders to reshape advertising standards.


    Laura Hoffman - Partner, Head of Brand Management - HAYMAKER Jul 04, 2025
    Show notes

    Laura Hoffman is a Partner and Head of Brand Management at HAYMAKER, an independent, minority‑owned creative agency based in Los Angeles. She joined the agency as Group Brand Director in late 2021 and quickly rose to Partner status in 2022, where she now leads brand strategy, client relationships, and organic growth initiatives—including the launch of the agency’s in‑house production arm, THROWDOWN .

    Before HAYMAKER, Laura held senior brand roles at top-tier agencies like 72andSunny, The Many, BBH, Deutsch, and DDB, managing major consumer brands and bringing a wealth of creative strategy and account leadership to her work. She holds a B.S. from Villanova University in Business, Management, and Marketing theorg.com.

    Dynamic, curious, and client-focused, Laura is known for structuring agile teams and driving innovative brand initiatives that resonate in today’s evolving media landscape.


    Kristi O'Brien - General Manager, Brand Platform & Head of Partnerships - LTK Jul 03, 2025
    Show notes

    Kristi O'Brien leads LTK’s Brand Platform team – developing and driving creator commerce strategies for its brand partners. She also oversees the product and technology teams as they develop advertiser focused tools, including its recent launch of LTK Connect, a self-service advertiser product focused on connecting LTKs creators with brands of all sizes. She started at LTK in 2018 as the VP of Strategy and Corporate Development managing organizational initiatives and strategic relationships.
    O'Brien came to rewardStyle from Allen & Company, an elite New York based investment bank focused on the technology and media industries. During her tenure, she advised on over $150 billion in transactions including Time Warner’s sale to AT&T, Scripps’ sale to Discovery, Time Warner Cable’s sale to Charter, and multiple financings for companies in the media and technology space.


    Tara Loftis - Global President of Dermatological Skincare - Galderma & Valerie Vacante - SVP of Solutions Innovation - Dentsu Jul 03, 2025
    Show notes

    With over two decades of experience in the skincare and beauty industry, Tara specializes in building brands that move culture. Her work lives at the intersection of science, storytelling, and soul, and it is always anchored in results.
    She specializes in grit. Her dad is a third-generation pistachio grower in California, and that blend of artful curiosity, beauty, and serious hard work runs deep in her DNA. Today, as the Global President of Dermatological Skincare at Galderma (Cetaphil, Differin, Alastin, Benzac), she brings that same grounded tenacity to leading a portfolio of globally loved brands. She focuses on driving impact through innovation, advocacy, and breakthrough marketing.
    A California native now living in Switzerland, after a few unforgettable years in Paris, she brings a global perspective to brand-building. Her approach blends sharp market insight with emotional nuance and deep respect for local culture.
    She works closely with healthcare professionals to deliver superior outcomes that build trust, create value, and honor the deeply personal nature of skincare. Before joining Galderma, she led transformative work at iconic companies including Kendo Brands (LVMH), Too Faced, and Pierre Fabre, launching breakthrough campaigns and fueling growth across global markets.
    At her core, she is a builder. She thrives on mentoring future change makers, fostering collaboration, and creating bold, lasting brand value through curiosity, clarity, and purpose.
    She is also a frequent speaker and podcast guest, passionate about sharing insights on beauty, leadership, and brand-building at the intersection of science and soul.


    Val Vacante is an award-winning, creative catalyst and global innovator. As the SVP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect in the physical and digital world.
    Val is the product lead and innovator behind the Meta Global Messaging Alliance and Intelligent Messaging, Dentsu's first-of-its-kind full suite of end-to-end messaging innovations designed to accelerate 1:1 conversational messaging, AI-amplified assistance, and human connection – showcased at CES, SXSW, Cosmoprofs and featured in Digiday, MediaPost, Retail Brew and more.
    She is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of AI, 3D spatial environments, and everyday technology in collaboration with Microsoft, LinkedIn and HeadOffice.space featured in PSFK’s, “Best of CES,” Forbes, Fast Company, Digiday, Coindesk and more.
    Val is also the co-creator of ShopNXT™ — Dentsu’s retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named top product picks at CES by PCR Magazine featured in CNET, The Drum, PSFK, eMarketer, MediaPost, PCR among others.
    Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, emerging technologies, gaming, retail and play.
    She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more.
    Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, Galderma, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others.
    Val has been named one of the Top 25 Women in Tech by PCR magazine and Women in Tech Global Product Management Leader of the Year.


    Ian Orekondy - Director of Media, Analytics & Innovation - Method1 Jul 03, 2025
    Show notes

    Ian Orekondy is the Director of Media, Analytics & Innovation at Method1, where he applies data-driven strategies and behavioral science to optimize media planning and brand impact for clients like PepsiCo, Gap, and Merck . Joining Method1 in early 2024, Ian has nearly two decades of experience across media, analytics, product, and ad-tech leadership roles

    Before Method1, Ian founded PranifyRx, an AI-powered ad data platform focused on pharmaceutical marketing, and held senior product and leadership positions at AdComplyRx, Good Apple, United Business Media, and Rosetta . He holds a B.S. in Business Administration from SUNY Buffalo and earned an altMBA certificate from Seth Godin signalhire.com.

    Ian’s cross-functional expertise in connecting technology, analytics, and creative strategy makes him a key driver of innovative, measurable campaigns in a privacy-first world.


    James Townsend - CEO of Stagwell EMEA and Global CEO of Stagwell's Brand Performance Network (BXP) Jul 02, 2025
    Show notes

    James Townsend is currently CEO of Stagwell EMEA and Global CEO of Stagwell's Brand Performance Network (BXP). He assumed the EMEA role on January 1, 2024, after serving as Global CEO of Assembly and Brand Performance Network, and leads the company’s expansion across Europe, the Middle East, and Africa en.wikipedia.org+10stagwellglobal.com+10odwyerpr.com+10.

    With more than 15 years in agency leadership, James previously drove digital growth as European CEO at 360i (under Dentsu Aegis) and spent five years as Managing Director at Fallon, working on global brands including Cadbury, Nokia, and Škoda people.equilar.com+1theorg.com+1.

    At Stagwell, he’s spearheaded the integration of ForwardPMX into Assembly, scaled the Brand Performance Network, and opened a major London hub in late 2023 to support over 750 employees across 16 agency brands in the region odwyerpr.com+4stagwellglobal.com+4people.equilar.com+4.

    Known for uniting best-in-class creative, media, analytics, and commerce capabilities, James continues to shape Stagwell’s challenger‑holding model—helping brands thrive in a complex global marketplace.


    Matt Murphy - Global Cheif Creative Officer - 72andSunny Jul 01, 2025
    Show notes

    As Global CCO, Matt pushes the creative limits of 72andSunny by helping lead its commitment to experimentation with art, technology, and entertainment. He's a born tinkerer, and is always looking for new ways to create opportunities with all of our brand partners.
    Matt's passion for partnership has produced unlikely collaborations, including rallying millions of girls to code holiday trees on the White House's lawn, galvanizing everyone at United Airlines to become more than just employees, but rather, a collective force for good, and turning the Tinder App into an interactive adventure called Swipe Night that led to matches IRL.


    Vida Delrahim - WeNatal - Co-Founder Jul 01, 2025
    Show notes

    Vida Delrahim is a WeNatal Co-Founder with 20+ years of leadership in Brand Marketing. Building campaigns from the ground up as the Senior Marketing Director at Nike, she’s responsible for executing numerous high-profile endeavors including the Nike Women's Marathon, World Cup, and Nike Women Los Angeles. Vida’s experience with bringing stories of strength & empowerment to light shifted to the fertility space when her own personal journey with loss led her to redefine how parents-to-be navigate the world of reproductive health. As she transforms the fertility narrative from me to we with premium prenatal company WeNatal, she also cherishes family time off the grid - staying active with her husband and two daughters.


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