The Ad Podcast

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Multi-Channel Personalization at Enterprise Scale | Liron Biton, Elementor, Group Manager Sep 30, 2026

Show notes

As AI tools and vibe coding lower the technical entry barrier across digital platforms, enterprise marketing and product leaders face intense pressure to overhaul lifecycle engagement strategies.

In this episode, Liron Biton, Group Manager of Lifecycle Marketing at Elementor, reveals how his team transformed traditional retention models across an ecosystem powering 40% of the web.

Key Tactical Blueprint Covered:

- Building multi-channel customer journeys using in-app messaging and native Content Cards

- Generating over 60% year-over-year revenue growth by monetizing "My Account" user portals

- Automating manual conversion rate optimization using Braze AI operators

- Adapting core software products for non-technical creators via Model Context Protocols (MCP)

- Implementing agentic capabilities (Enji) inside WordPress platform management

Liron Biton manages lifecycle marketing at Elementor, leading global retention architectures, automated messaging pipelines, and expansion revenue strategy.

Connect CTAs:

Liron Biton LinkedIn: https://www.linkedin.com/in/liron-biton/

Elementor Platform: https://elementor.com/

Dylan Conroy LinkedIn: https://www.linkedin.com/in/dylanconroy/

Strike Social Media Performance: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

⁠Maggie Reznikoff⁠ - Chief Client Officer - ⁠Open Influence Sep 25, 2026

Show notes

Maggie Reznikoff is a creator economy executive, influencer marketing authority, and the Chief Client Officer at Open Influence.
Starting her career in public relations at PR agencies including Ketchum, Reznikoff joined Open Influence in 2017. Over eight years and six promotions—culminating in her elevation to Chief Client Officer—she has built and scaled the agency's global client experience and account management functions. She has directed creator and social strategy for Fortune 100 brands, including Amazon, The Walt Disney Company, The Coca-Cola Company, Netflix, Google, and Procter & Gamble. A frequent industry speaker, Reznikoff focuses on integrating performance analytics with human-centric creator storytelling and navigating the impact of generative AI across creator workflows.

Proving Retail Media Incrementality Beyond ROAS | Dan Eisenberg, Blue Chip, CMO Sep 25, 2026

Show notes

As corporate leadership demands strict financial accountability, CPG brand marketers must move beyond surface-level ROAS to prove incremental sales impact. In this episode recorded live at Grocery Shop, host Dylan Conroy sits down with Dan Eisenberg, CMO of Blue Chip, to discuss the evolution of commerce marketing and retail media networks.

Key Topics Covered:

- Transitioning from standard ROAS metrics to true C-suite incrementality models.

- Harnessing first-party retail media data (Walmart Connect) to power full-funnel CTV buys.

- Monetizing physical store foot traffic with dynamic digital out-of-home media.

- Auditing creator networks versus native retail media influencer inventory.

Compressing commercial storyboarding timelines from weeks to hours using custom AI agents.

Dan Eisenberg is the Chief Marketing Officer and Partner at Blue Chip, an independent brand commerce agency with 45 years of category leadership in CPG, grocery, and food & beverage.

Connect with Dan Eisenberg on LinkedIn or visit Blue Chip. Brought to you by Strike Social. Follow host Dylan Conroy on LinkedIn.

⁠Karim Leduc⁠ - Founder and CEO - ⁠DULCEDO Management Sep 25, 2026

Show notes

Karim Leduc, Founder and CEO of DULCEDO — a premier multidisciplinary talent management agency, representing over 600 top-tier content creators, professional athletes, actors, models, and esports stars. Karim is a pioneer of the creator economy who launched DULCEDO as a modeling agency in 2008 before establishing on of the very first dedicated influencer management companies. Over the years, he has systematically built an ecosystem that includes dedicated talent representation, public relations through Sundae Creative Agency, and AI-driven match-making through the acquisition of Node App. Today, we’re diving into the operational discipline of creator management, keeping talent loyal, separating brand agency services from talent representation, and why Karim believes top creators are becoming the next rockstars of global culture.

⁠Mulenga Agley - Founder and CEO - ⁠Growthcurve | Global Integrated Creative Agency Sep 24, 2026

Show notes

Mulenga Agley is a London-based growth strategist, marketing technologist, and entrepreneur best known as the Founder and CEO of Growthcurve, a tech-enabled growth marketing and performance agency that scales venture-backed startups and modern brands.

⁠Erik Huberman⁠ - Founder and CEO - ⁠Hawke Media Sep 23, 2026

Show notes

Erik Huberman, Founder and CEO of Hawke Media—one of the fastest-growing digital marketing consultancies in North America. Erik is a serial e-commerce entrepreneur who built and sold two companies by the age of 26 before founding Hawke Media to solve a fundamental industry problem: how brands access top-tier marketing talent without getting locked into rigid, expensive traditional agency contracts. Through his signature 'Outsourced CMO' framework, Erik has helped scale over 5,000 brands—from high-growth startups to household names like Red Bull, Casamigos Tequila, and Crocs, Inc. He’s also a venture capitalist, host of the HawkeTalk podcast, and author of the bestselling book, The Hawke Method. Today, we’re diving into the death of traditional search, building media models that survive platform changes, and why competing on price is a losing game

⁠Robb Fahrion⁠ - Co-Founder & Partner - ⁠Flying V Group Sep 22, 2026

Show notes

Robb Fahrion is an e-commerce growth strategist, performance marketing executive, and the Co-Founder & Partner at Flying V Group, a digital marketing and advertising agency headquartered in Irvine, California.
Fahrion holds a B.S. in Business Administration with a focus on Marketing and Finance from Chapman University. Before co-founding Flying V Group alongside his brother Tyler, he gained corporate business strategy experience in financial services and commercial management. At Flying V Group, he specializes in scaling direct-to-consumer (DTC) e-commerce brands, high-ticket B2B service companies, and enterprise clients through full-funnel digital strategy, paid acquisition (Meta and Google Ads), search engine optimization (SEO), and conversion rate optimization (CRO). He is also a frequent contributor to marketing industry publications and a speaker on agency operations and digital revenue growth.

⁠Jeffrey Matisoff⁠ - CEO & Managing Partner, North America - ⁠The Brandtech Group Sep 20, 2026

Show notes

Jeff Matisoff is a global media executive, growth strategist, and the CEO & Managing Partner, North America at The Brandtech Group.

With over two decades of leadership in digital advertising, media transformation, and marketing technology, Matisoff previously served as a Partner at Jellyfish and held senior executive roles across Omnicom and WPP—including serving as Global President of WPP's EightBar, leading an 800-person organization dedicated to IBM's integrated creative and media. At The Brandtech Group, he leads regional growth across marketing, creative production, and generative AI, helping enterprise brands like Morgan Stanley, Workday, and Target integrate AI platforms, agentic workflows, and modern marketing strategy.

⁠Ali Ugarte-Martinez⁠ - Co-Founder and COO - ⁠Foodie Tribe Sep 17, 2026

Show notes

Ali Ugarte-Martinez, Co-Founder and COO of Foodie Tribe and Camino Collective. Ali is an agency leader and creator economy expert who built a multi-million-dollar influencer network connecting over 3,000 food and beverage creators with global brands across the US and Europe. From negotiating six-figure single-post brand deals to managing full-funnel social strategy for CPG giants and restaurant groups, Ali sits right at the intersection of niche vertical marketing, creator representation, and campaign operations. Today, we’re diving into navigating strict F&B brand guidelines, building high-converting niche creator networks, and how talent strategy is changing in the creator economy.

⁠Dan Kabakov⁠ - Founder - ⁠Online Labs Sep 17, 2026

Show notes

Dan Kabakov is an e-commerce growth strategist, certified Google Partner, and the Founder & Lead Google Ads Specialist at Online Labs.
With over a decade of experience managing paid search and Performance Max campaigns for 50+ e-commerce brands, Kabakov specializes in scaling direct-to-consumer (DTC) storefronts through data-driven optimization and systematic account frameworks. He is the creator of "The E-commerce Ads System" and the author of "Fix Then Scale: Google Ads for Ecommerce," focusing on high-ticket retail accounts, attribution tracking, and leveraging custom AI tooling alongside human strategic judgment.

Fix Then Scale: https://www.amazon.com/dp/B0HF9HWFZ7
Free Google Ads audit: https://onlinelabs.io/free-google-ads-audit/
LinkedIn: https://www.linkedin.com/in/deniskabakov/

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