The Ad Podcast

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Bill Harper - CEO and Chief Creative Officer - BrandBossHQ Aug 31, 2026

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Bill Harper, CEO and Chief Creative Officer at BrandBossHQ—a strategic branding and storytelling agency that has generated over $2.5 billion in net new revenue for more than 300 brands. Bill is a serial entrepreneur who has founded and built four successful agencies, winning over 100 industry awards for his work with category heavyweights like Denny’s, Carfax, Ryobi, Bosch, Michelin, and Delsey Luggage. Known for helping 'challenger brands' transition from stagnant plateaus to category dominance through what he calls Strategic Storytelling, Bill also hosts the popular podcast Branducation™. Today, we’re diving into why most brands fail at positioning, the myth of product differentiation, and how to stop selling specs so you can start selling transformation.

Jason Mitchell - Co-Founder & CEO - Movement Strategy Aug 28, 2026

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Jason Mitchell is a social media strategy pioneer, agency executive, and the Co-Founder & CEO of Movement Strategy. Starting the agency from a college dorm room, he has scaled Movement Strategy into a premier 150+ person social-first marketing agency with major hubs in New York, Denver, and Los Angeles.
Under his leadership, Movement Strategy crafts breakout social campaigns and community-first strategies for global brands, including Netflix, Amazon, Warner Bros. Discovery, Nike, and Klarna. Recognized as an industry thought leader, Mitchell frequently writes for publications like Adweek, Ad Age, and Inc. on topics ranging from generative AI in creative workflows to cultural marketing and social-centric business models.

Jason Rhoads - CEO & Owner - Rhoads Creative Aug 28, 2026

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Jason Rhoads is a digital marketing executive, AI innovator, and the CEO & Owner of Rhoads Creative, a full-service digital agency focused on high-performance strategy for homebuilders, remodelers, and construction brands.

Taking over the business originally founded by his parents nearly 35 years ago, Rhoads leveraged his academic background in statistics and financial analytics to transition the firm into a data-first, digital-only agency. He is the creator of the Digital Marketing Ladder® (a step-by-step ROI optimization framework for builders) and advocates for Everywhere Search Optimization (ESO) to help consumer brands maintain visibility across search engines, social platforms, and AI systems. He also serves on the OpenAI Small Business Advisory Committee and has been recognized as an NAHB Silver Award winner for Sales & Marketing Professional of the Year.

Edwin Choi - Founder & CEO - Jetfuel Agency Aug 27, 2026

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Edwin Choi is an e-commerce growth strategist, entrepreneur, and the Founder & CEO of Jetfuel Agency (jetfuel.agency). Founded in 2017 after years of working in-house as a DTC operator, Choi built Jetfuel to eliminate the inefficiency, wasted ad spend, and surface-level tactics common in traditional agency models.

Under his leadership, Jetfuel Agency operates as a performance and growth engine for fast-growing direct-to-consumer (DTC), CPG, and omnichannel brands—including high-profile accounts like Perfect Bar and Drunk Elephant. His framework combines paid media (paid search, paid social), conversion rate optimization (CRO), and retention marketing (email/SMS) into a single, cohesive revenue system focused on sustainable, long-term ROI.

Background: Over 15 years of digital marketing and operator experience across paid acquisition, lifecycle marketing, and brand strategy.

Zero-Party Data, Tech Stack Audits & Ending Data Bloat | Emily Proctor, Managing Director at OMD Aug 26, 2026

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As corporate data storage costs soar and cookie deprecation reshapes digital media, enterprise brands must shift from hoarding volume-based data to activating decision-led zero-party data.

Dylan Conroy sits down with Emily Proctor, Managing Director of Technology & Data Solutions at OMD, to break down how top global agencies audit clients' technology stacks and eliminate ad-targeting waste.

Curing Enterprise Data Bloat: Shifting from "what can we collect?" to "what SHOULD we collect?" to eliminate unnecessary storage overhead.
First-Party vs. Zero-Party Data: Differentiating observable behavioral tracking from volunteered customer preferences.
Preference Centers as Products: Turning regulatory consent management tools into high-value engagement engines with immediate customer incentives.
Decision-Led Data Architecture: Reversing traditional strategies so that data gathering strictly follows predefined marketing decisions.
Avoiding Single-Signal Targeting Waste: Real-world examples of why relying on single data points or demographic proxies burns media budgets.

Emily Proctor is the Managing Director of Technology & Data Solutions at OMD (Omnicom Media Group), where she leads tech stack audits, vendor vetting, and data activation roadmaps for enterprise clients.

Connect & Resources:

Connect with Guest Emily Proctor: https://www.linkedin.com/in/emilyhproctor/
Visit OMD: https://www.omd.com
Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/
Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cindy Goodrich - Chief Marketing Officer - Empathy Aug 24, 2026

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Cindy Goodrich is an executive marketing leader, brand strategist, and the Chief Marketing Officer at Empathy—a technology platform dedicated to supporting families through the emotional and logistical burdens of loss, grief, and legacy planning.

She holds a B.S. in Biomedical and Mechanical Engineering from Duke University and an MBA from Northwestern University’s Kellogg School of Management. Goodrich brings over two decades of experience scaling global tech icons and high-growth scaleups, having previously served as CMO at BetterUp, VP of Marketing (Brand & Buzz) at HubSpot, and Head of Business Brand Communications at Google. She specializes in humanizing complex, emotionally charged, and highly sensitive industries at scale.

Galina Shubik - Co-Founder - Affect Group Aug 21, 2026

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Galina Shubik, Co-Founder at Affect Group—an international digital marketing agency with over two decades of performance growth experience. Galina is an Effie and Shorty Award-winning strategist who has led digital growth and client service transformation for global powerhouses like PepsiCo, MasterCard, LEGO, and Mercedes-Benz. Beyond agency leadership, she serves as an Effie Awards juror and a marketing mentor with Alchemist Accelerator and HerAllies, helping high-growth startups and global enterprises bridge the gap between behavioral psychology and performance marketing. Today, we’re diving into applying cognitive biases to performance creative, scaling agency client service, and how performance marketing is shifting in an era of platform automation.

Nikki Lindgren - CEO - Pennock Aug 21, 2026

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Nikki Lindgren is an e-commerce performance marketing leader, CEO, and the Founder & Managing Partner of Pennock (pennock.co).

Starting her career in product development at Pottery Barn and joining the foundational e-commerce team at Cost Plus World Market, she moved agency-side to oversee digital marketing strategy across high-profile e-commerce accounts. She launched Pennock to bridge the gap between clients and paid media execution, specializing in scaling DTC beauty, lifestyle, and wellness brands. Over her career, she has guided growth for over 75 DTC brands, managed more than $40M in ad spend, and hosts The Pennock Knockdown podcast, exploring modern growth strategies like generative engine optimization (GEO/AEO), paid media, and creator-led marketing.

Sandra Leung - VP, Search & Media Operations - Cosmo5 Aug 21, 2026

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Sandra Leung is an digital marketing executive and the VP, Search & Media Operations at Cosmo5. Cosmo5 is a digital agency and performance media partner that specializes in paid search, programmatic advertising, media strategy, and growth analytics for scaling brands.
In her leadership role at Cosmo5, Sandra oversees search operations, campaign performance frameworks, and cross-channel media execution. She focuses on optimizing paid acquisition channels, streamlining search strategy, and driving measurable ROI through data-driven media operations and emerging martech.

Kevin DiLorenzo - Partner & CEO - Rise and Shine Aug 18, 2026

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Kevin DiLorenzo is the Partner & CEO of Rise and Shine and Partners, an award-winning independent creative, brand strategy, and advertising agency based in Minneapolis. With over 30 years of experience in advertising and communications, he has guided creative and brand strategies for major national and regional brands, including Target, Best Buy, BMW, McDonald's, Capital One, Andersen Windows, and UnitedHealth Group.
Before joining Rise and Shine, Kevin spent a decade as CEO of Olson, scaling it into one of the top 10 full-service independent agencies in North America, and held leadership roles at top agencies like Fallon and Carmichael Lynch Spong. He started his career as a television news reporter after graduating from the University of St. Thomas.

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