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    Business

    The Ad Podcast

    a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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    Latest Episodes:
    ⁠Libby Morgan⁠ - Chief Executive Officer - ⁠NOVUS Media LLC Sep 15, 2026
    Show notes

    Libby Morgan is an executive leader and the Chief Executive Officer at NOVUS Media LLC. She brings extensive international experience building and leading cross-disciplinary teams across North America, Europe, and the Middle East, driving omnichannel growth and media strategy for tier-one global brands like Nestlé.


    ⁠Scott Spencer⁠ - CEO and Co-founder - ⁠Rewarded Interest Sep 14, 2026
    Show notes


    Scott Spencer is the CEO and Co-founder of Rewarded Interest, a privacy-first identity platform and browser extension designed to eliminate cookie consent fatigue and restore consumer control over digital tracking.
    Before founding Rewarded Interest, Spencer spent over 25 years shaping the programmatic advertising landscape. At DoubleClick, LLC, he developed the industry's initial ad exchange before its acquisition by Google. During his 15-year tenure at Google, he served as Vice President of Product Management for Ads Privacy & Safety, where he built global anti-fraud systems, created the Coalition for Better Ads, and spearheaded initiatives to align ad targeting with user trust.


    James Donner - Founder & CEO - Adology Sep 10, 2026
    Show notes

    James Donner is a performance marketing executive, adtech strategist, and the Founder & CEO of Adology (getadology.com).
    Prior to founding Adology, Donner spent over a decade leading media investment and digital strategy at enterprise agencies. He served as a senior media investment lead at Media.Monks and played a pivotal role in scaling Decoded Advertising into a 200-person performance marketing agency. Originally starting his career in IT support and open-source infrastructure before transitioning to growth marketing, he specializes in combining technical data systems with creative analytics.
    At Adology, Donner leads an AI-driven marketing intelligence and creative analytics platform designed to analyze competitor ad performance, consumer sentiment, and creative white space for high-growth brands and agencies.


    Blake DeCola - EVP Performance Media - Merge Sep 10, 2026
    Show notes

    Blake DeCola is a digital media executive, precision marketing strategist, and the EVP of Performance Media at Merge.
    With over 15 years of experience across digital advertising, adtech, and precision marketing—including key strategic roles at enterprise platforms like Publicis' Epsilon, Rubicon Project, and Undertone—DeCola leads digital activation and growth media frameworks for major healthcare, B2B, and enterprise brands. At Brado, he focuses on leveraging zero-party data, AI-driven search experiences, and conversational engagement platforms to build human-centric digital strategies. A published contributor to outlets like Fast Company, DeCola specializes in transforming high-stakes, regulated digital media campaigns into measurable customer acquisition engines.


    Arda Genç - Co-Founder and CEO - LIVAD Technologies Sep 09, 2026
    Show notes

    Arda Genç, Co-Founder and CEO of LIVAD Technologies. Arda is a tech entrepreneur and product strategist who studied Computer Science at Northwestern before founding LIVAD to solve one of the hardest problems in modern media: how to monetize live streaming without ruining the user experience. LIVAD’s adtech platform enables live-streamers and creators across platforms like Twitch, Kick, and YouTube to run non-intrusive, interactive overlay ads and live brand integrations in real time. Having executed massive campaigns for global brands like The Walt Disney Company, McDonald’s, Adidas, and Vodafone, Arda sits right at the intersection of streaming adtech, Gen Z media habits, and the creator economy.


    Alex Lloro- Founder & Managing Director - All Marketing Services Sep 09, 2026
    Show notes

    Alex Lloro is a digital marketing consultant, growth strategist, and the Founder & Managing Director of All Marketing Services.With over 25 years of experience bridging software engineering, IT, and performance marketing, Lloro specializes in full-funnel digital advertising, conversion rate optimization (CRO), and paid acquisition strategies for startups and mid-market enterprises. He began his career in IT consulting at firms like Accenture and Reuters before shifting into growth marketing and founding three distinct digital agencies. Lloro holds a BS in Business Information Systems from Cardiff Metropolitan University (UWIC), an Executive MBA from IE Business School, and completed executive training in Advanced Marketing Management at Georgetown University.


    Douglas "Doug" Zarkin - Marketing Leader & Author of Moving Your Brand Out Of The Friend Zone Sep 04, 2026
    Show notes

    Douglas "Doug" Zarkin is an award-winning brand architect, executive marketing leader, speaker, and author. He was most recently the Chief Marketing Officer at Take 5 Oil Change (under Driven Brands), overseeing brand strategy, customer experience, and retail growth across hundreds of franchise locations.

    Prior to his role at Take 5, Zarkin spent over a decade as the Chief Marketing Officer at Pearle Vision (EssilorLuxottica), where he spearheaded an iconic brand turnaround, earned multiple Clio Awards, and transformed the healthcare franchise into a customer-centric retail power. He spent seven years at Grey Advertising and has worked with with global brands like Avon, Victoria's Secret, and Warner Bros. Zarkin is also the author of Moving Your Brand out of the Friend Zone, a practical guide for marketers on driving emotional connection and commercial growth.



    Chip Malt - Co-Founder & CEO - Made In Cookware Sep 03, 2026
    Show notes

    Chip Malt (Bradford "Chip" Malt) is an e-commerce entrepreneur, growth strategist, and the Co-Founder & CEO of Made In Cookware.
    Before founding Made In, Malt built his career in software engineering, data analytics, and performance marketing, leading digital strategy and customer acquisition efforts at companies like WeSpire and Culinary Concepts.
    In 2017, he teamed up with childhood friend Jake Kalick—whose family had over 100 years of experience in restaurant supply—to launch Made In Cookware. Combining Kalick's culinary supply network with Malt's data-driven growth background, they built Made In into one of the fastest-growing direct-to-consumer (DTC) kitchenware brands. Made In partners directly with historic family-owned factories in the US and Europe to manufacture professional-grade stainless clad, carbon steel, and copper cookware, supplying both home cooks and Michelin-starred restaurants globally.


    Shlomi Ron - Co-Founder & CMO - Decision Advantage AI Sep 03, 2026
    Show notes

    Shlomi Ron is an author, keynote speaker, and visual storytelling executive who operates at the intersection of brand narrative, cognitive AI, and strategic decision-making. He is the Co-Founder & CMO at Decision Advantage AI as well as the CEO & Founder of the Visual Storytelling Institute (VSI).
    At Decision Advantage AI, Ron leads brand strategy and go-to-market messaging for advanced AI and decision-science platforms, translating complex cognitive computing and defense-tech capabilities into high-stakes market positioning. Through the Visual Storytelling Institute, he advises executive teams and brands on humanizing complex messaging through visual narratives. Ron is the author of Total Acuity: How to Ignite Your Brand with Visual Storytelling, host of the Visual Storytelling Today podcast, and a professor of digital marketing and Brand Storytelling at the University of Miami Business School


    Raymond 'Reigns' Tembo - Digital Marketing Executive - Simply Black Media Sep 03, 2026
    Show notes

    Raymond 'Reigns' Tembo, Digital Marketing Specalist, Simply Black Media—one of the premier independent media, data, and communications networks operating across sub-Saharan Africa. Raymond is a pan-African media leader who has spent over 15 years building integrated, data-driven advertising infrastructure across emerging markets. From navigating fragmented local media ecosystems to executing high-impact programmatic campaigns for major telecoms, financial institutions, and global consumer brands, Raymond sits at the absolute forefront of African ad tech and media buying. Today, we’re diving into the reality of scaling pan-African ad campaigns, building programmatic infrastructure in mobile-first markets, and what global brands constantly get wrong when entering the continent.


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