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MBA1754 How To Set Revenue Goals That Work Mar 30, 2021

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How much do you need to bring in?

It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer it. Revenue – not profit – is a tricky subject. How much you need depends on a few key factors.

Surprisingly enough, bringing in more isn’t always the right move.

By putting revenue in a bigger context, you can identify realistic, effective goals. By understanding what revenue is really for, you can calculate how much you need.

Make a plan you can trust, and grow your business the right way. Click Play!

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MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business Mar 29, 2021

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Telling the truth seems easy, until you try it.

We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?”

Today’s guest teacher wants an honest answer.

As he explains it, honesty starts between your own ears. Peter Kozodoy is a well-known expert in business leadership. His premise? Using honesty to get a real handle on what you and the people in your life want. Then, bringing those (honest) goals into alignment.

It’s that simple, and it’s that difficult.

Tune in, and learn how to look in the mirror without deluding yourself, or anyone else. The results can change your business and your life. Click Play!

Honesty Quiz

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[Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams Mar 26, 2021

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What did we learn during the pandemic?

The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors.

In other words, COVID revealed existing problems even as it caused new ones.

But the news isn’t all bad. Today, we share another episode Real Good, a podcast that highlights real-world action to improve lives.

In this episode, you’ll hear a discussion with Yohuru Williams, founder of the Racial Justice Initiative at the University of St. Thomas. In a powerful conversion about the role of race in education, Williams explains how cultural bias and inherited advantage leaves some Americans with less opportunity to thrive — and what we should do about it.

Tune in, be inspired, and dare to ask: what real good can we do? Click Play!

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The post [Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams appeared first on The $100 MBA.

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MBA1752 How To Sell More to Your Customers + Free Ride Friday Mar 26, 2021

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Rookie move: only chasing new customers.

Pro move: investing in the customers you have.

Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again.

And again. And again.

You put so much time and resources into creating these leads. Why only sell to them once? Today, we discuss why you should reconfigure your model to factor in the trust you’ve already built by creating happy customers.

Leverage the good will you already earned – Click Play!

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MBA1751 How to Handle Negative Reviews & Comments Online Mar 25, 2021

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You will get complaints.

Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen.

What’s the right response? The professional response?

Today, we discuss how to handle bad reviews, flak on social media, and other forms of public shaming. We’ll explain how to respond, and why some complaints are actually great marketing opportunities.

Learn how to take a hit constructively. Click Play!

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MBA1750 Q&A Wednesday: How do I get started with SEO? Mar 24, 2021

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It’s SEO 101!

Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not.

Today, we focus on what you absolutely can do, right now.

It’s Q&A Wednesday, and we’re helping an entrepreneur get their new website onto that first SERP. That’s “Search Engine Results Page,” if you don’t already know.

You’ll be shocked at how powerful a few simple tweaks can be, even though SEO is such a complicated field.

Find out what anyone can do to boost their rankings. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1749 How Fast Should Your Support Response Time Really Be? Mar 23, 2021

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How fast is fast enough?

We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good?

What’s a game-changing response time? Or just a standard one?

Today, we discuss what fast, responsive support looks like. With its huge impact on churn, marketing, and sales, support speed is worth real investment.

Make your business a customer support cheetah! Click Play!

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MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas Mar 22, 2021

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I’d pre-order this one if I were you.

Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it.

Again, this is not sponsored.

We just want to spread the word on behalf of a great entrepreneur and friend, John Lee Dumas.

We’ve learned a ton from him, and you can too. Dumas is the legend behind Entrepreneurs on Fire and Podcaster’s Paradise. His new book, The Common Path to Uncommon Success, is a straight-up treasure trove. We read a lot of books around here, but this one has as much to offer aspiring entrepreneurs as anything we’ve featured.

Tune in, hear some key takeaways, and find out how to claim a special gift from us for getting your own copy. Click Play!

The Common Path to Uncommon Success by John Lee Dumas

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday Mar 19, 2021

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Rule one of entrepreneurship: watch your money.

Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel.

Today, we share 4 of them. And maybe one more, just for fun.

These are tools we use ourselves to track and manage our finances. This is non-sponsored, proven advice that’s worked for us. Some of these tools are everywhere; some we can’t believe aren’t more popular.

But all them work. For free!

Keep an accurate gauge of your business health, and take some work off your plate with these free tools. Click Play!

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MBA1746 Slack vs. Facebook Groups Mar 18, 2021

Show notes

For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges.

But now, there’s another (better?) option: Slack.

Today, we discuss the differences between these two group-messaging platforms. We’ll explain why some entrepreneurs prefer one to the other, and why one is way better for certain groups.

Slack has been horning in on Facebook’s turf for a while now. Understand why, and make the best decision for your next group. Click Play!

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