The $100 MBA Show

Latest Episodes:

MBA1764 What Makes a Great Special Offer Apr 13, 2021

Show notes

Why do people buy?

A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details — it’s in the psychology behind the offer.

You’ll see what we mean.

Today, we lay out the key components of an effective special offer. By combining a few elements, you can create offers that boost the heck out of your sales, every time.

It’s all about getting out of your head, and into your audience’s. Learn how to use human behavior to your advantage, and earn more revenue when you need to. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1763 Must Read: The 100-Page Book by Mike Capuzzi Apr 12, 2021

Show notes

You should write a book.

No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics.

You want to write something with one purpose: marketing.

Today, we review The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book. That’s right — just 100 pages, laser focused on simply establishing your credibility, not making the Times bestseller list.

This book made us wonder why we haven’t written a whole book ourselves. Tune in, and you might just ask yourself the same thing. Click Play!

The 100-Page Book by Mike Capuzzi

Discover all our must-read book reviews at https://100mba.net/bookreviews.

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1762 Why You Should Promise Less To Make More + Free Ride Friday Apr 09, 2021

Show notes

Stop offering too much.

There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome?

It’s time to focus on what’s deliverable.

Today, we discuss why promising less works better in the long run. It’s not about underselling yourself, or withholding. It’s about accurately managing expectations, delivering wins, and building trust.

The key is getting more specific than you think you need to be. Learn exactly what that means – Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1761 The Most Important Step In Sales Apr 08, 2021

Show notes

Sales: most people think it’s really easy, or a mystical art.

It’s neither.

Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work.

But there’s one principle way too many people forget.

Today, we explain what it is, and how it works. Sales is our host Omar’s thing. From his childhood in his father’s car dealership, to his sales coaching today, Omar’s had years of study and practice.

In all that time, Omar’s noticed that this one particular tactic is missing from too many salespeople’s arsenal. Learn it for yourself, and see the impact on your sales. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees? Apr 07, 2021

Show notes

A real conversation goes a long way.

We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders!

That’s why we do them in our business. But how often is often enough?

It’s Q&A Wednesday, and we’re helping one listener get closer to his employees. We’ll explain why you should establish a consistent schedule for 1:1’s, and how to conduct them.

This episode is especially clutch for remote teams. That said, these conversations are powerful tools for just about every business. Click Play!

To submit your questions, visit 100mba.net/q.

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1759 How To Verify That You’re Doing The Right Things Apr 06, 2021

Show notes

It can be hard to see how you’re doing.

Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over?

Where’s the time to analyze? Where’s the bandwidth for checking your progress?

We’ve got a shortcut. With one clever little tactic, you can get a clear, reliable picture of what you’re doing and whether it works. You can apply it to literally any aspect of your business.

Tune in, and hear how it works. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential Apr 05, 2021

Show notes

What’s your team capable of?

Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential.

Today, she shares a few of her most important key principles.

By asking just a few crucial questions, you can discover the hidden power of your team, however big or small. You can boost communication, motivation, and productivity. With more cohesion and less micromanagement, you can find out what they’re really made of.

Get the most from your investment in your team. Click Play!

reCalibrate Be99 Guiding Questions

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1757 My Favorite Tools For Professional Development + Free Ride Friday Apr 02, 2021

Show notes

Be a better business person.

There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need.

Today, we share the 3 most important ways to be a better you.

These are the tools that get the biggest result for the investment. Whether it’s your time, money, or effort, the ROI has to be worth it! That’s why these 3 things are essential. Start with these, and you’ll see more results, more quickly.

Become the best entrepreneur you can possibly be. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1756 Why You Should Learn To Code Apr 01, 2021

Show notes

Should you learn to read?

Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career.

That’s how we feel about coding.

Today, we discuss why everyone — not just developers — should learn coding. Even if you hire developers, even if you never write a line yourself, learn it! We’ll explain why and how, and why it doesn’t have to cost you a lot of time or money.

Empower yourself to be a better all-around business person with coding. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1755 Q&A Wednesday: Has my business plateaued? What can I do? Mar 31, 2021

Show notes

In business, you grow or you die.

That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best.

Kinda like the gym — if you’re too comfortable, it’s not a good thing!

It’s Q&A Wednesday, and we’re helping one listener answer two questions: am I plateauing, and what can I do about it? We’ll help identify the problem, and offer concrete solutions for maintaining constant progress.

The key is getting a clear picture of where you are, and where you want to be next. Click Play!

To submit your questions, visit 100mba.net/q.

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected