The $100 MBA Show

Latest Episodes:

MBA1783 Q&A Monday: Does Online Event Sponsorship Work? May 10, 2021

Show notes

Has your company been asked to sponsor an online event?

Once your business has a certain reach, online event planners will notice. They’ll come to you with offers to sponsor an online conference, seminar, or other event — and promise serious brand exposure for you.

Is it really a good investment?

It’s Q&A Wednesday Monday, and we’re talking to a listener who’s considering it. Our companies have sponsored multiple events, both online and in-person, so we know how promising it can seem.

We also know what makes it truly worth your money.

We’ll discuss what makes a worthwhile sponsorship package, what to expect, and what to insist on. If you play your cards right, sponsoring an online event can be a huge opportunity.

Learn how to make the most of that opportunity — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1782 How To Change Direction & Get Big Results + Free Ride Friday May 07, 2021

Show notes

No matter how well your small business grows, it will stop. Not permanently, but definitely.

You could be growing steadily for years before it happens, but it will happen. It’s happened to us. It happens to everyone! For whatever reason, the needles just stop moving, and nothing you try seems to work.

But there’s always a way forward.

Today, we explore what to do when your business is just stuck. When the usual fixes don’t get you out of a slump, it’s time to consider more drastic measures. These are the scary things, the things it takes courage to try.

But you’ve got courage — you’re an entrepreneur!

These aren’t minor adjustments. They’re bold course corrections, made necessary by the reality of business. There are always ups and downs; you’ve just gotta ride the waves. Click Play!

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MBA1781 Should You Outsource Customer Support May 06, 2021

Show notes

As your business scales, you’ll need more customer support. There are companies out there that can handle it for you.

Easy, right?

Just pay a fee, and let someone else answer questions, troubleshoot, and otherwise deal with your customers for you. But is it a good idea? By outsourcing support, do you give up something besides the workload?

We approach this issue a little differently in our company.

Today, we discuss the up-and-downsides of farming out your support. We’ll explain why some companies need to do this, what they get out of it, and what they lose. We’ll also share our own approach to support, and why it’s been so crucial to the success of our business.

Listen in, and decide what’s best for you. Click Play!

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MBA1780 Q&A Wednesday: I hate working from home. Any tips? May 05, 2021

Show notes

Are you tired of working from home?

It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even more true if you don’t actively design a WFH lifestyle that maintains clear boundaries.

It’s Q&A Wednesday, and we’re helping one listener cope with the distractions.

It’s all there: your TV, your couch, your bed, and the rest. For many, productivity is dropping fast. How do you stay on task? More importantly, how do you keep work from invading your home life?

We’ve been remote since before COVID. In our years on the job, we’ve learned from experience exactly how to get business handled, and still be able to turn off “work mode” at day’s end.

Learn how it’s done, because even after COVID, remote work isn’t going anywhere. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1779 How to Validate Your Next Idea May 04, 2021

Show notes

Is your business idea…any good?

If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most important steps you can take before investing too much into a product or service.

A business isn’t just a hobby or a passion. It has to be profitable to be sustainable.

Today, we explain how to do just enough market research pre-launch to make your next idea a safer bet. You can do this efficiently, effectively, and at a modest cost. The intel is worth it!

Figure out which ideas stand out with the highest probability of success. You can apply this formula to entire businesses, products, or even just updates.

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MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now May 03, 2021

Show notes

Let’s get your financial house in order!

Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Financial Planner from Personal Capital. Together, Omar and Michelle discuss the big financial questions every entrepreneur needs to answer:

How do you prepare for financial downturns and personal emergencies?

How do you set yourself up for retirement?

What about taxes?

…and more! This is a crash course in personal financial management for entrepreneurs.

Too many entrepreneurs devote all their time and energy to their passion, their product, their service. But we all need to make the time for creating and executing our financial strategy.

Whether you want to corner the market, retire young, or simply earn a living, it’s all about smart financial planning.

Tune in, learn these crucial lessons, and start to look at your big financial picture. Click Play!

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[Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit Apr 30, 2021

Show notes

How far can a side hustle take you?

Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total revenue. That number includes the sale of the business, once it became valuable enough.

How did he do it?

Today, we take a break from our usual programming to bring you an extended interview with Nick Loper on The Side Hustle Show. He’ll tell the incredible story of how he created and grew his half-million-dollar side business, and why he chose to sell it.

Talk about inspiring!

The Side Hustle Show offers stories, advice, and guidance for part-time entrepreneurs. Whether you’re just bringing in extra income, or plotting your escape from the 9 to 5, it’s a valuable source of (actionable) information.

Tune in as Loper gives you the details on what it took to succeed, from conception to buyout. Use his and other stories on The Side Hustle Show to create your own blueprint for success — while holding down your day job. Click Play!

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Show Links

My $550k Side Hustle: An Online Business from Idea to Exit

The Side Hustle Show with Nick Loper

How to Start A Side Hustle Blog (Video Course)

Do You Even Blog?

The post [Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit appeared first on The $100 MBA.

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MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday Apr 30, 2021

Show notes

It’s the sale before the sale.

When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better?

It just might.

Today, we explain how getting someone to reach into their pocket is an excellent way to qualify them as a lead. Granted, freebies generate more leads —but starter products generate better leads!

We’ll discuss how to implement this strategy, and offer a few examples of initial low-cost products that work. Bring in the leads with the most potential — Click Play!

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MBA1776 Upgrade Your Blog To a Money Making Machine Apr 29, 2021

Show notes

Your blog isn’t only for marketing.

Or it doesn’t have to be, anyway.

For a little supplemental income, you can convert your blog into a revenue-generator. It doesn’t take a ton of time or resources, and it won’t affect your marketing. But it works!

Today, we share a few ways to pull this off.

With some relatively simple options, you can earn more money from the traffic you’re already getting. Boost revenue and make faster progress in your business – without disrupting your long-term branding. It’s easier than you think!

Hear the different ways to do this, and see if any work for you. Click Play!

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MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help! Apr 28, 2021

Show notes

What makes people buy knowledge?

A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you need a reliable system for finding the people who need it, and earning their trust.

It’s Q&A Wednesday, and we’re helping one listener do just that.

This listener has multiple courses available through their website. Unfortunately, none of them are taking off. Today, we share a marketing and conversion formula based on a simple sales rule that too many “infoprenuers” forget.

Hear our simplified marketing & sales plan, and see if it brings more clients to your next course. Click Play!

To submit your questions, visit 100mba.net/q.

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