The $100 MBA Show

Latest Episodes:

MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel May 24, 2021

Show notes

You’ve heard of the marketing “funnel.” Now, welcome to the flywheel.

Content marketing works — but only if you know how to leverage content effectively. One of the best ways to do so (that people often don’t realize) is to leverage it more than once.

Justin Gordon of the Just Go Grind Podcast is here to explain how it’s done.

In today’s special guest lesson, Justin explains the flywheel concept and how to use it. With specific examples and actionable steps, Justin will show you how to generate more leads with less content — flywheel-style.

Tune in, and get more from your blog, podcast, or other marketing assets. Click Play!

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MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday May 21, 2021

Show notes

“Do what you love and you’ll never work a day.”

True — but you also won’t make very much.

Following “passion” and doing only what your heart desires is a luxury, not a business plan. Most of us need to make a living, and that means doing things you would never do if it weren’t profitable. Getting comfortable with this fact is crucial to your success.

Today, we destroy the myth of “doing what you love.”

You can be challenged, fulfilled, and happy doing plain-old business. You can live a life of joy that also involves pain-in-the-butt chores and tedious tasks. You can love your business enough for it to be worth the hustle. But hustle you must.

Let’s reframe our view of entrepreneurship. Click Play!

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MBA1791 Creating a Business To Be Sold One Day May 20, 2021

Show notes

Let’s call it the business-flipping model.

Some entrepreneurs search for the one business they can devote a whole career to. Some seek a way to monetize a passion or interest. But others are in the business of building businesses — and selling them off.

Creating businesses for sale is a great way to make a living or fund other ventures. But it requires a different approach.

If you plan to cash out in just a few years, you have to put certain elements in place from Day One. Today, we discuss how to modify a business-building strategy to make the company more sellable, sooner.

Business-flipping is a great way to explore different industries, or simply enjoy the craft of entrepreneurship. It can even be a great way to fund your “real” business, the one you’ll stick with for a lifetime.

Learn how it’s done. Click Play!

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MBA1790 Q&A Wednesday: How do I get my first customer? May 19, 2021

Show notes

This one’s for the noobs.

Let’s start at Square One: your very first customer. It’s the first big hump for new entrepreneurs, the line you cross to become an actual independent business person. So how do you get there? What’s the best route from zero to one?

Hint: it’s not advertising.

It’s Q&A Wednesday, and we’re helping one listener make their very first sale. We’ll share a few strategies that can help even a completely unknown brand find its footing and create momentum.

No list, no leads, no problem! Every business starts from scratch. Find out how to get the ball rolling — Click Play!

$100 MBA Episode 1741: The Perfect First Business

To submit your questions, visit 100mba.net/q.

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MBA1789 How To Make Any Goal Easier To Achieve May 18, 2021

Show notes

Lose weight. Read more. Play the violin. Build your own business.

There’s a single, universal trick for achieving most goals. It’s the secret to accomplishing whatever you want, in any area of life. From personal to professional goals, there’s one thing you can always do to increase your chances of success — by a lot.

This isn’t a magical solution. In fact, it’s not really a “secret” at all.

There’s no incantations or “manifesting” involved. It’s just a simple technique that most people don’t consider. It’s one of those solutions that’s easy to miss, but makes perfect sense when you try it.

Have we teased it enough yet?

Tune in and hear about this essential hack. Sometimes the best, most obvious solutions are the ones we never think of. Click Play!

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MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche May 17, 2021

Show notes

You’ve probably heard you should “niche down.” Well, today’s special guest wants you to niche down even further!

Author, speaker, and consultant Michael Redman is here to introduce us to the “super niche.” It’s a market so small and specified that — counterintuitively — it’s worth its weight in gold.

So how do you find yours?

Join Michael as he explains how to identify and serve a niche-within-a-niche market. With low (or no) competition, ultra-niche services can be incredibly valuable to the people who need them. It’s all about taking the time to figure out who isn’t being served, and becoming their hero.

Whether you say “neesh” or “nich,” there’s an opportunity out there no one else is taking. Why not you? Click Play!

Half a bubble out

Fulfilled by Kathryn and Michael Redman

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MBA1787 Networking for Introverts + Free Ride Friday May 14, 2021

Show notes

Introverts have to network too.

Fortunately, there are plenty of introvert-friendly ways to do it! Even if you’re not a showperson, even if the thought of “networking” makes you cringe, there is a way to make connections.

Best of all? You don’t have to wander *too* far out of your comfort zone.

Today, we share a few ways to network that don’t feel forced, fake, or otherwise unnatural. Introversion doesn’t have to hold you back socially or professionally. You simply have to work with what you’ve got — and what you’ve got is more than adequate.

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MBA1786 3 Tips That Will Massively Improve Your Sales Webinars May 13, 2021

Show notes

Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique!

As the co-founder of WebinarNinja, Omar has hosted hundreds of webinars. He’s attended hundreds more. Over the years, he’s learned what works, what doesn’t, and how to optimize your presentation for results.

Today, he shares the 3 most important things to get right.

By nailing these 3 key aspects, you can create conversion rates that fuel strong, steady growth for your business. With a little understanding of what your audience responds to, you can take full advantage of the unique power webinars have.

Show people who you are and what your brand is about. Make connections, and make sales. Click Play!

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MBA1785 How To Build a Software That Scales – Brought To You by Dell May 12, 2021

Show notes

Starting a SaaS business? Plan for success.

Decisions you make early on can limit or expand your company’s potential. To give your software the best chance at the biggest market share, you have to create the space to grow!

Today, we explain how.

When we started our own software business, we did a few things right from Day One. We also did a few things really, really wrong (and paid the price later). If you’re getting ready to launch, let our experience be your guide!

In this episode, we share the highs and lows we experienced in the early days of our company, WebinarNinja. We’ll recommend the best tools, and share 3 specific tactics that are super-crucial in your company’s infancy.

Today’s lesson is part of Dell Technologies’ Small Business Podference, a specially curated collection of the best advice for entrepreneurs. Be sure to check out the other entries at delltechnologiespodference.com

Start small to go big — Click Play!

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MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust May 11, 2021

Show notes

The best way to be an influencer? Earn the trust of the influential.

Making a good name for yourself starts with trust. But too many people (and brands) try to earn trust in ways that are superficial, or too focused on demonstrating their value.

Today’s guest teacher, Jon Levy, believes there’s a better way.

It’s less about proving yourself, and more about making meaningful connections. And surprisingly, what others can do for you is just as important as what you can do for them.

It’s all part of the real psychology of trust.

Jon Levy is a behavioral scientist, speaker, and author of The 2 AM Principle and You’re Invited. With an analytical, but boundless approach, Jon helps people radically redefine the possible.

Tune in, and learn what it really takes to make deep connections, earn trust, and become influential. Click Play!

Influencers

You’re Invited by Jon Levy

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