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MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial? Mar 17, 2021

Show notes

Does every business have to give before they sell?

As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway.

Is there a better way to bring customers in?

It’s Q&A Wednesday, and we’ve got a listener with a low-priced SaaS product who isn’t sure it’s worth a free sample. We’ll discuss whether he should follow the trend, and what other options are out there.

When it comes to software, every potential customer needs to be reassured. You just have to be careful not to give too much reassurance away for free!

Click Play!

Product Led Growth by Bush Wes

The Freemium Manifesto from ProfitWell

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MBA1744 Why Live Courses are So Hot Right Now Mar 16, 2021

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It’s not just COVID.

Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why?

What do live courses offer that’s so great? And how the heck do you scale them?

Today, we discuss why this one model is on fire. We’ll dig into the specific reasons live courses yield so much for businesses. We’ll discuss why automation isn’t always better, especially in coaching/training situations.

Learn why live is worth the effort. See if you can package your own knowledge, and monetize it with real-time value. Click Play!

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MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts Mar 15, 2021

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Tight marketing budget? No problem.

Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut.

So how can you spread your message?

Today, special guest Alex Douzet explains a few ways you can get your brand out there for minimal cost. With a little creativity, you can leverage low-cost assets to get in people’s heads.

It might cost less to market than you think. Click Play!

Pumpkin Pet Insurance

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MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday Mar 12, 2021

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Marketing is magical. But it isn’t free.

As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this.

Fortunately, we have a simple formula.

Get the pencil and paper out! Today, we’ll show you how to calculate exactly what to spend on marketing. By applying this basic math, you can make your business more successful, sustainable, and scalable.

Let’s crunch the numbers: Click Play!

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MBA1741 The Perfect First Business Mar 11, 2021

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You want to work for yourself.

You just don’t know how.

This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion.

He’s convinced that one specific type of business is the best place to start. For anyone!

Tune in, and hear why this one model is so perfect for beginners. Remember: your first business probably won’t be your last. By starting with something affordable, sustainable, and scalable, you can set yourself up to win. Click Play!

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MBA1740 Q&A Wednesday: Do Google Ads work for lead generation? Mar 10, 2021

Show notes

Read this before you spend a dime on Google ads!

And also…y’know, listen to the episode.

It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not?

Is it the channel itself or the execution? Or both?

Today, we discuss how Google ads work, and how to make them work better. With a little experimentation, you can make an informed decision about how to spend your marketing budget.

Learn how to give your Google ads the best chance to create customers — Click Play!

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

To submit your questions, visit 100mba.net/q.

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MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update? Mar 09, 2021

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Is Facebook advertising over?

Not exactly.

Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads.

It was a huge win for privacy — and a gut punch to the Facebook advertising model.

But all is not lost! Join Omar as he explains the nuances of the update, and why it’s more accurate to say that paid advertising was changed, not killed. Get the facts, and plan your own marketing accordingly.

Click Play!

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MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking Mar 08, 2021

Show notes

Your potential is in your body, not just your mind.

Yes, that includes your business potential.

If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not.

It’s an unnecessary mistake.

Today, we welcome entrepreneur and biohacking expert Jon Mitchell. He’s here with a few tricks for optimizing your business performance by fixing your health.

You’re not too busy for this, and you can afford it. Click Play!

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MBA1737 Should You Give Awards to Your Team? + Free Ride Friday Mar 05, 2021

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When’s the last time you got a trophy?

Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing?

When you give out awards, are you patting your employees’ backs…or your own?

Today, we discuss how best to recognize extraordinary work, accomplishments, and more. There’s a fine line between symbolic and superficial — and you don’t want to cross it. Click Play!

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MBA1736 How to Make More Money With the Team You Have Mar 04, 2021

Show notes

Need more revenue?

Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these.

Are you getting the best ROI from the people you hired?

Today, we’ll explain how to find out. By making a few tweaks with a focus on revenue, you can make (or keep) your business profitable. That’s a surefire recipe for faster, more stable growth. Click Play!

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