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    Business

    Tenacity with Sonia C.

    A top 2% globally ranked podcast about what it takes to build in business, leadership, and life.

    Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

    Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.

    Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.

    Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.

    New episodes weekly. Learn more at soniacouto.com

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    Copyright: © All rights reserved.

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    Latest Episodes:
    Carving Success in Creative Entrepreneurship with Carina Gardner May 14, 2024
    Show notes

    Join me as I sit down with Carina Gardner, a trailblazer in the creative industry. Discover how Carina transformed her passion for design into a thriving multimillion-dollar business. Learn from her expert insights on monetizing creative hobbies through digital platforms, navigating partnerships with manufacturers, and building a supportive community for entrepreneurs.

    Whether you’re a quilter, card maker, or an aspiring designer, Carina’s journey from a university professor to CEO provides valuable lessons on turning creative pursuits into a substantial income.

    Tune in to harness the secrets of succeeding in the digital marketplace and find out why perseverance in creative entrepreneurship pays off. This episode is a must-listen for anyone looking to craft their success story in the creative business world.


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    Strategies for Scaling from the Ground Up with Robert Brill May 07, 2024
    Show notes

    In this episode I sit down with Robert Brill, the visionary behind a multimillion-dollar advertising agency that started from the ground up. Discover how Robert transformed his zero-capital startup into a thriving enterprise recognized multiple times on the Inc 5,000 list. This episode is a treasure trove for anyone interested in entrepreneurship, digital marketing, and the power of resilience.

    Learn from Robert’s extensive experience as he shares the crucial steps of bootstrapping, the challenges of digital advertising on platforms like Meta, and how leveraging AI and data can drastically improve your marketing strategies. Whether you’re just planting the seeds of your first business or looking to scale up, Robert's insights on finding product/market fit and creating sustainable advertising tactics will guide you towards success.

    Don't miss out on expert strategies for navigating the complexities of the advertising world and actionable advice on turning challenges into opportunities.



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    Born to lead and not to be led with Victoria Pelletier Apr 30, 2024
    Show notes

    Victoria Pelletier is a leader and corporate executive. Join me for an insightful conversation on leadership, resilience, and transformation. Victoria’s journey from overcoming adversity to becoming a COO at 24, a President by 35, and a CEO by 41 is a testament to her tenacity and vision.

    Victoria shares her strategies for breaking barriers, empowering others, and paving new paths in boardrooms and beyond. We delve into her thoughts on Diversity, Equity, and Inclusion (DEI), building a strong personal brand, and the future of leadership in today’s changing world.

    Listeners will also get a sneak peek into her upcoming book, “Whole Human Leadership,” which champions a more empathetic and impactful approach to leadership.

    Tune in for powerful lessons, actionable insights, and the tenacious spirit that has fueled Victoria’s success. Are you ready to ignite your drive and transform challenges into strengths? Then this episode is for you!


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    Releasing Limiting Beliefs with Kyle Gillette Apr 23, 2024
    Show notes

    Explore the keys to transformative leadership on “Leadership Advantage” with host Sonia C. and guest Kyle Gillette. Gain insights into:

    • Releasing limiting beliefs
    • Empowering your team
    • Unlocking your full potential

    Discover how releasing limiting beliefs fuels creativity and confidence, driving transformative change. Learn about Kyle’s program, designed to fuel personal and professional growth by overcoming obstacles.

    Gain actionable strategies for conquering imposter syndrome and cultivating a growth mindset in leadership roles. Don’t miss this empowering episode!


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    Living Life On Your Own Terms with Erika Beeson Apr 16, 2024
    Show notes

    In this inspiring episode of the "Tenacity with Sonia C Podcast," host Sonia C sits down with Erika Beeson, a passionate empowerment coach, expert in personal development, and author of "Renewal of You." Erika shares her compelling journey from adhering to societal expectations to embracing a life of authenticity and independence. Explore the pivotal moments that drove Erika to break away from the status quo and the significant insights she uncovered about self-discovery, resilience, and the healing power of nature. This episode is packed with actionable advice on escaping personal and professional stagnation, the value of a digital detox, and utilizing your challenges as catalysts for growth. Whether you aim to recapture your joy or discover your genuine purpose, Erika provides the motivation and resources necessary for stepping boldly into the life that truly enriches your spirit. Tune in to ignite your path to empowerment and start living life on your own terms.



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    Happiness as a Business Model with Richard Clarke Apr 09, 2024
    Show notes

    Let's dive into the intricacies of finding joy, fulfillment, and balance professionally. Through this engaging conversation with Richard, a seasoned entrepreneur passionate about fostering happiness in the workplace, this episode offers listeners a unique blend of personal insights, practical advice, and inspirational stories. Richard shares his journey from managing teams across the globe to his pivot towards spreading happiness in the corporate world, shedding light on the challenges and triumphs of creating a culture where joy and productivity flourish side by side. Join Sonia and Richard as they explore creating a happier work life.


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    Embracing a New Chapter In Life with Noelia Orantes Apr 02, 2024
    Show notes

    Embark on a journey of transformation and empowerment with our latest episode, 'Embracing A New Chapter in Life.' Dive into the inspiring story of a women who dared to redefine her path by stepping into the tech world, showcasing the limitless possibilities that await when we open ourselves to change. This episode is a celebration of courage, resilience, and the power of embracing new beginnings, no matter where you are in life's journey. Whether you're considering a career pivot, eager to dive into the tech industry, or simply looking for a dose of motivation, this story will leave you inspired to chase your dreams and embrace your own new chapter. Tune in to discover how you, too, can navigate the challenges of a career transition and thrive in the ever-evolving landscape of technology.


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    Blueprint for Thriving in Business and Life with Peter Sorgenfrei Mar 26, 2024
    Show notes

    Ever wondered how some entrepreneurs turn their setbacks into success stories? In this episode we're joined by Peter Sorgenfrei, an entrepreneur who's mastered the art of bouncing back stronger. With years of experience building startups and advising founders on leading healthier, happier lives, Peter delves into the importance of startup culture, the art of bootstrapping, and the power of learning from every mistake. Discover how to navigate the complexities of growth, board dynamics, and competition for capital, all while staying true to your vision. Tune in for an episode filled with actionable insights and inspirational tales for entrepreneurs at any stage of their journey. Join us as we uncover the secrets to resilient success with Peter Sorgenfrei.


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    The Path to Finding True Fulfillment with Kevin Palmier Mar 19, 2024
    Show notes

    In a world where the grind and external achievements dominate our pursuits, the essence of true fulfillment often gets lost in the noise. But the most meaningful journey involves turning inward, embracing our vulnerabilities, and recognizing that true strength lies in confronting our fears, not concealing them.

    Have you ever found yourself surrounded by all markers of success but devoid of happiness? In this enlightening episode, we delve into Kevin Palmieri's life—a life that, from the outside, seemed impeccable, yet was unravelling at the seams. We explore the pivotal moments that led him from the depths of rock bottom to a profound journey towards self-discovery and genuine self-love—a transformation that reshaped his entire existence.

    Transformation extends beyond the physical; it encompasses character, leadership, and a positive outlook. Kevin shares his journey of ego shedding to emerge not just as a physically strong individual but as a genuinely better person. In a space where toxicity has no place, Kevin’s story is one of authentic growth, community building, and the power of positive change.

    Join us as we uncover the layers of true transformation with Kevin Palmieri, and find inspiration to embark on your own journey towards real fulfillment and self-improvement.

    IG: techiesoniac


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    How a Simple Idea Ignited a Startup Revolution with David Van Beekum Mar 12, 2024
    Show notes

    How David and the founders, from Tweva, turned a dinner rant into a digital revolution on 'Tenacity with Sonia C'. Get ready for a journey of entrepreneurship, overcoming introvert hurdles, losing a co-founder to illness, and shaping the future of social TV for small businesses. This isn't just a chat; it's a blueprint for disrupting the digital world.


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