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    Business

    Tenacity with Sonia C.

    A top 2% globally ranked podcast about what it takes to build in business, leadership, and life.

    Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

    Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.

    Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.

    Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.

    New episodes weekly. Learn more at soniacouto.com

    Advertise

    Copyright: © All rights reserved.

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    Latest Episodes:
    Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto Oct 01, 2024
    Show notes

    This October, which is Breast Cancer Awareness Month, join host Sonia Couto for a personal episode of "Tenacity with Sonia C." In this poignant solo release, Sonia shares her own battle with breast cancer, starting with her shocking diagnosis in 2017 and detailing the tumultuous path of treatments and surgeries that followed. This episode explores the physical and emotional challenges of battling breast cancer, while also highlighting the vital lessons learned and the resilience cultivated throughout her journey.

    Sonia delves into the complexities of breast reconstruction, discusses the unexpected complications, and reveals the transformative process of healing both physically and emotionally. By sharing her story, Sonia aims to offer support and insight to others facing similar challenges, emphasizing the importance of advocacy, community support, and personal growth post-cancer.

    Tune in to discover how Sonia navigated her diagnosis, treatment, and recovery, offering hope and guidance to anyone affected by breast cancer. Whether you're a survivor, a caregiver, or simply someone looking to understand more about the journey through cancer, this episode provides valuable perspectives on overcoming adversity with tenacity and grace.

    www.soniacouto.com

    @Techiesoniac


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    Harnessing Microdosing for Enhanced Performance with Peggy Van De Plassche Sep 24, 2024
    Show notes

    In this episode, we dive into the innovative world of microdosing with Peggy Van De Plassche, a distinguished expert who has seamlessly transitioned from a successful career in business and finance to become a leading voice on the transformative power of psychedelics.

    Peggy Van De Plassche is challenging conventional perceptions by introducing microdosing as a tool for enhancing performance and well-being in the high-stakes environment of the corporate boardroom. Microdosing involves taking sub-threshold doses of psychedelics, not enough to cause significant alterations in perception, but just enough to potentially improve mood, creativity, and cognitive function.

    In our conversation, Peggy explains the fundamentals of microdosing and how it differs from traditional psychedelic use. She shares her journey from a finance professional grappling with burnout to discovering how microdosing helped her regain clarity and balance. Peggy also discusses the growing trend of microdosing among top executives and its potential to revolutionize workplace performance and mental health.

    Tune in to hear about:

    • The science behind microdosing and its effects on the brain and body
    • Peggy’s personal transformation and why she advocates for microdosing in professional settings
    • Real-world examples and anecdotal evidence of microdosing’s impact on executive performance
    • The legal and ethical considerations surrounding the use of psychedelics in the workplace
    • Insights on how organizations might embrace this practice to foster better mental health and productivity


    Whether you’re a professional looking for ways to enhance your performance or simply curious about the evolving landscape of wellness and psychedelics, this episode offers a thought-provoking look at how microdosing might be the key to unlocking new levels of personal and professional success.

    https://themicrodosediet.com


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    Unlocking Emotional Healing and Strengthening Your Resilience with Joanna Armstrong Sep 17, 2024
    Show notes

    In this episode of "Tenacity with Sonia C," host Sonia Couto welcomes Joanna Armstrong, an emotional healing and empowerment expert. Joanna’s innovative approach to emotional relief combines cutting-edge science with practical techniques to help individuals manage and transform negative emotions.

    Joanna introduces her Emotional Relief Routine™, a powerful method that leverages principles from both EFT (Emotional Freedom Techniques) and EMDR (Eye Movement Desensitization and Reprocessing). This routine provides instant emotional relief, allowing you to switch off negative feelings on the spot and foster a sense of calm and empowerment.

    Throughout the episode, Joanna discusses:

    • The Science of Emotions: How negative emotions and trauma can be stored in the body, and the impact this has on our well-being.
    • Transforming Negative Feelings: Practical strategies to manage and transform negative emotions, including the process and benefits of the Emotional Relief Routine™.
    • Understanding EFT and EMDR: An explanation of these techniques, their origins, and how they contribute to emotional healing.
    • Factors Contributing to Negative Emotions: Common causes of accumulated negative emotions and their effects on personal and professional life.
    • Eliminating Negative Thoughts: The feasibility of completely removing negative thoughts and feelings and focusing on transformation and management.
    • Overcoming Burnout: Insights into what causes burnout and effective strategies to prevent it, ensuring a balanced and fulfilling life.


    Joanna also shares real-life success stories that demonstrate the effectiveness of her methods, offering listeners practical tips and inspiration to enhance their emotional resilience and overall quality of life.

    Whether you’re struggling with stress, anxiety, or burnout, or simply want to improve your emotional well-being, this episode provides valuable tools and insights to help you achieve lasting positive change.

    Find Joanna here: https://www.blissyjoy.com


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    Cultivating a Performance Mindset for Leadership Excellence with Aaron Trahan Sep 10, 2024
    Show notes

    In this episode of "Tenacity with Sonia C" we welcome Aaron Trahan, a performance coach and speaker, dedicated to unlocking human potential. With over 15 years of experience across various executive roles, Aaron shares his journey from corporate leadership to his passion-driven venture into performance coaching and professional speaking.

    This episode dives deep into the concept of a 'Performance Mindset,' distinguishing it from the traditional growth mindset, and explores how leaders can overcome barriers to fully utilize their potential. Discover Aaron's unique insights on why thinking and believing are merely the start, and why taking decisive action is crucial to actual transformation.

    Learn about the common challenges leaders face, including fear of failure and complacency, and gain valuable strategies for pushing beyond comfort zones to achieve exceptional growth. Aaron also tackles the impact of social media and the hustle culture on leadership and personal growth, offering practical advice for those seeking sustainable success over flashy, short-term gains.

    Whether you're a seasoned leader or an emerging entrepreneur, this episode is packed with actionable tips and inspiring stories to help you elevate your performance and lead with purpose.

    Tune in to understand why performance coaching might be the key to unlocking your full potential and how to step out of your comfort zone into a space of continuous personal and professional development.

    https://performancemindsetcoaching.co/

    https://www.linkedin.com/in/aaron-trahan-6135909/

    https://www.instagram.com/aarontrahan/?hl=en


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    Bridging the Gender Gap in the Tech Industry with Rebecca Hazell Sep 04, 2024
    Show notes

    In this episode, we sit down with Rebecca Hazell, the Interim Executive Director of Hackergal, a leading Canadian non-profit organization dedicated to empowering girls in technology.

    Hackergal is on a mission to bridge the gender gap in the tech industry by inspiring young girls to explore coding and computer science. Rebecca shares insights into Hackergal's innovative programs, including their nationwide hackathons and coding clubs designed to provide safe, supportive, and exciting learning environments for girls in grades 6 to high school.

    Discover how Hackergal is addressing the challenges faced by young women in STEM and fostering a diverse and inclusive future in tech. Join us as we delve into the importance of early education, mentorship, and community support in encouraging more girls to pursue careers in technology.

    Whether you're a tech enthusiast, educator, or advocate for gender equality, this episode offers valuable perspectives on transforming the tech landscape for future generations.

    Tune in to learn how you can support Hackergal's mission and help inspire the next generation of female leaders in STEM. Visit Hackergal's website at hackergal.org to explore opportunities for involvement and donations.

    https://hackergal.org


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    Unlocking the Future with Web 3, AI & Crypto in Today's Digital Economy with Eric McHugh Aug 27, 2024
    Show notes

    In this episode of Tenacity with Sonia C, we dive into the cutting-edge world of Web 3.0 and Artificial Intelligence with tech innovator Eric McHugh.

    This episode unpacks the disruptive power of these technologies across industries, from enhancing e-commerce platforms to revolutionizing dating apps with ethical AI matchmaking solutions. Eric provides a clear, engaging explanation of Web 3.0’s decentralized nature, its impact on digital ownership, and how AI is reshaping interactions and processes in the digital space.

    Key Takeaways:

    1. Understanding Web 3.0: Learn about the decentralized nature of Web 3.0 and how it empowers users with greater control over their data.
    2. AI in Action: Discover how AI is being used to create more personalized and secure digital experiences, particularly in e-commerce and dating apps.
    3. Ethical Implications: Eric discusses the ethical considerations of deploying AI and how his projects strive to maintain integrity and user trust.
    4. Entrepreneurial Insights: Gain valuable insights into navigating the tech landscape as an entrepreneur, leveraging emerging technologies to drive innovation and success.


    Whether you’re a tech enthusiast, an aspiring entrepreneur, or just curious about the future of the internet, this episode offers valuable insights into leveraging these technologies for innovative and ethical business practices. Tune in to learn how Web 3.0 and AI are not just technological advancements but gateways to reshaping industries with fairness, efficiency, and user empowerment at their core.


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    Breaking Barriers: Empowering Voices in the Workplace with Jimi Okubanjo Aug 20, 2024
    Show notes

    In this episode of Tenacity with Sonia C, we sit down with Jimi Okubanjo, a former management consultant, TEDx speaker, and filmmaker, to explore the critical topics of workplace trauma, diversity, and empowerment. Jimi shares her journey of navigating the corporate world as a woman of colour and the toll it took on her mental health. Drawing from her experiences, Jimi has channeled her passion into creating the powerful documentary film Arise Firebird, which highlights the resilience and strength of individuals overcoming adversity in their careers.

    Join us as Jimi discusses the pervasive challenges faced by underrepresented groups in professional settings, and how leaders and entrepreneurs can build diverse, inclusive teams that promote mental wellness and equity. We’ll delve into practical strategies for fostering empathy in the workplace, the importance of intentional hiring practices, and how to create a culture that supports and uplifts every employee.

    Whether you’re a business owner, leader, or someone interested in workplace diversity and mental health, this episode offers valuable insights and actionable advice on breaking down barriers and creating a more inclusive work environment.

    Key Topics:

    • Workplace trauma and its impact on mental health
    • Challenges faced by women of colour in corporate environments
    • The importance of diversity, equity, and inclusion (DEI) in the workplace
    • Strategies for empathetic leadership and intentional hiring practices
    • The power of storytelling in driving social change

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    Farm Boy to finance Mogul, A journey of growth and global impact with Zackary Oehlman Aug 13, 2024
    Show notes

    In this episode of "Tenacity with Sonia C," we explore the remarkable journey of Zackary Oehlman, a small-town farm boy who became a global business magnate and digital nomad.

    Zackary shares how his early life on a farm in Indiana shaped his entrepreneurial spirit and drove him to succeed in the competitive worlds of finance, real estate, and private equity investment. Discover Zackary's secrets to starting, scaling, and selling businesses, his strategies for building and leading a diverse team of over 1,000 investors, and how his digital nomad lifestyle has influenced his approach to business and life.

    Learn the importance of personal development, mastering sales and marketing, and having a clear vision and mentors to guide your path.

    Whether you're an aspiring entrepreneur or business leader, or simply curious about the digital nomad lifestyle, Zackary's story offers actionable insights and inspiration. Tune in for expert advice on achieving financial success, building generational wealth, and living a life aligned with your true passions.


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    Ethical Leadership and Intentional Living with Shana Francesca Aug 06, 2024
    Show notes

    On this episode of "Tenacity with Sonia C" we welcome Shana Francesca, a keynote speaker, consultant, and founder of Concinnate LLC.

    In a world craving authentic leadership and purpose-driven lives, Shana stands out as a beacon of ethical and intentional living. With a compelling personal journey from a turbulent childhood to a luminary in leadership, she embodies resilience and empowerment.

    This episode delves into how Shana's unique experiences shaped her approach to leadership and life design, emphasizing curiosity, respect, and accountability. Whether you're an entrepreneur, a leader, or someone striving for personal growth, Shana’s insights on crafting a life and career with intention will inspire you to redefine your own boundaries and lead with integrity.

    Tune in to discover how you can transform your challenges into opportunities and lead a life that is not only successful but significant.

    https://www.concinnate.world


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    Transforming Businesses with Tenacity with Peter Christian Jul 30, 2024
    Show notes

    Today we are joined by Peter Christian, a distinguished business executive, author, consultant, and speaker with over 40 years of experience. Peter has successfully helped more than 300 companies across the United States and Europe become more productive, efficient, and profitable. His approach to business improvement emphasizes understanding what a company does well and strategically addressing areas that need enhancement.

    Join us as we delve into Peter's unique methodologies in project management, team building, operational strategic planning, and continuous improvement. We'll also explore his insights on lean manufacturing, cost control, and profit improvement. Learn about his journey from founding partner and president at a prominent business consulting company to becoming an acclaimed author and thought leader.

    Whether you're an aspiring consultant, business executive, or simply interested in the stories of resilient individuals who drive change, this episode is packed with invaluable lessons and inspiration. Tune in to discover how tenacity can transform businesses and lead to extraordinary success.

    Find out more about Peter Christian: https://petechristianbooks.com


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