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    Business

    Tenacity with Sonia C.

    A top 2% globally ranked podcast about what it takes to build in business, leadership, and life.

    Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

    Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.

    Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.

    Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.

    New episodes weekly. Learn more at soniacouto.com

    Advertise

    Copyright: © All rights reserved.

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    Latest Episodes:
    Biotech Startup Revolutionizing for Pet Cancer Treatments with Ashley Kalinauskas Jul 23, 2024
    Show notes

    In this episode of "Tenacity with Sonia C," host Sonia Couto sits down with Ashley Kalinauskas, the founder and CEO of Torigen Pharmaceuticals.

    Ashley shares her incredible journey from graduate student to biotech entrepreneur, discussing how her groundbreaking research at the University of Notre Dame led to the creation of a personalized cancer vaccine for pets. They delve into the challenges of transitioning from academic research to a full-fledged startup, the innovative approaches Torigen is taking in veterinary oncology, and the importance of immunotherapy in improving the quality of life for pets with cancer.

    Ashley also opens up about her experiences as a female entrepreneur in the biotech industry and offers valuable advice for aspiring entrepreneurs. This episode is a must-listen for anyone interested in health technology, entrepreneurship, and the future of cancer treatment for both animals and humans.

    Website: https://www.torigen.com/

    LinkedIn: https://www.linkedin.com/in/ashley-kalinauskas-a7975531/

    Instagram: @Torigenpets


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    Navigating SaaS Success: Insights on Values, Strategy, and Innovation with David Fradin Jul 16, 2024
    Show notes

    We're joined by David Fradin, a product management guru with an impressive track record at HP and Apple, where he worked alongside Steve Jobs. David shares invaluable insights from his decades of experience in building successful products and startups.

    Tune in as we explore:

    • The importance of corporate values and how they drive product success
    • Key strategies for defining and aligning product vision with market needs
    • Effective approaches for scaling SaaS products without compromising quality
    • Real-world examples of product development triumphs and lessons learned
    • Innovative marketing techniques beyond the basics to stand out in a saturated market
    • How to build and lead a team that fosters innovation and growth


    Whether you're a tech startup founder, product manager, or entrepreneur looking to scale your SaaS product, this episode is packed with actionable advice and proven strategies. Don't miss this opportunity to learn from one of the best in the industry.

    Listen now and take your SaaS product to the next level!


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    From Miss Universe Canada to Founder and CEO with Tamara Jem Jul 09, 2024
    Show notes

    In this episode of 'Tenacity with Sonia C,' join our host Sonia as she sits down with Tamara Jem, founder and CEO of PHNX Cosmetics and former Miss Universe Canada 2021.

    Learn how Tamara turned her battle with cystic acne into a thriving venture, creating cosmetics that not only beautify but heal. In this heartfelt conversation, Tamara opens up about the highs and lows of building a brand that champions health and beauty, offering products free from harmful chemicals like parabens.

    Discover the resilience it takes to transition from beauty queen to business leader and how PHNX Cosmetics is pioneering new standards in the beauty industry. Whether you're an aspiring entrepreneur, a beauty aficionado, or a lover of inspiring stories, this episode provides deep insights into how challenges can fuel opportunity and transformation.

    Tune in to be inspired by Tamara’s journey of beauty, innovation, and empowerment.

    Website: https://phnxcosmetics.com/

    Instagram: @tamarajem


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    Using Open Banking to Break Barriers in Philanthropy with Kieron James Jul 02, 2024
    Show notes

    In this episdoe we explore how Kieron James leverages open banking to transform the landscape of philanthropy.

    This conversation sheds light on Kieron's innovative approach to reducing transaction fees, ensuring that donations reach their full potential in supporting charitable causes. Learn about the challenges he faced, the technological solutions he champions, and the profound impact of fintech on charity.

    Whether you're a tech enthusiast, a philanthropist, or an entrepreneur, this episode offers valuable insights into using technology for social good.


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    Pioneering Change and Navigating Challenges in Tech Startups with Katrina Purcell Jun 25, 2024
    Show notes

    I sit down with Katrina Purcell, a Fractional Strategy & Operations Leader who has transformed her passion for life into a career guiding tech startups and nonprofits through their growth phases. With a journey that spans roles at major media outlets to launching her consultancy,

    Katrina shares her unique insights on creating your path, embracing startups’ chaotic yet thrilling world, and building strategic processes early on. Let’s dive into a conversation full of practical advice, personal revelations, and Katrina’s empowering approach to business and life.

    Whether you’re an entrepreneur, a tech enthusiast, or someone curious about leveraging adversity for personal growth, this episode offers valuable lessons on navigating the unpredictable waters of professional and personal challenges.


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    Journey from Magician to luxury Perfumer with Michael Paul Jun 18, 2024
    Show notes

    In this episode of 'Tenacity with Sonia C,' join us as we explore the captivating journey of Michael Paul, from his earlier days as a celebrated magician to his current success as a luxury perfumer.

    Discover how Michael's flair for the dramatic has infused his approach to creating exquisite fragrances at Day Three Fragrances, a brand that's quickly carving a niche in the luxury perfume market.

    Learn about the artistry behind his award-winning creations, his commitment to ethical practices, and how he uses his platform to blend traditional craftsmanship with modern innovation. Michael's story is a testament to the power of following your dreams, embracing change, and the transformative power of tenacity in pursuit of passion.


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    Redefining Alcoholism Recovery with Science with Crystal Fedeli Jun 11, 2024
    Show notes

    Can alcoholism be treated with medication? Join host Sonia Couto for an enlightening conversation with Crystal Fedeli, a survivor of childhood trauma and alcohol addiction. Crystal is the visionary behind 'She’s Recovered' and the founder of 'You Made a Way,' an organization changing the way we think about addiction and treatment. Discover how scientific advancements are reshaping the understanding and treatment of alcoholism, moving beyond traditional methods to offer new hope and healing.

    In this episode, Crystal reveals her personal struggles and triumphs, discusses the limitations of current recovery systems, and introduces innovative alternative paths to recovery. Whether you're personally affected by addiction, supporting a loved one, or a leader seeking to understand and assist team members struggling with addiction, this episode provides invaluable insights and practical advice.


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    Building a Business on the Bedrock of Community and Compassion with Jeff Giagnocavo Jun 04, 2024
    Show notes

    Join my conversation with Jeff Giagnocavo, a seasoned entrepreneur. In this episode, Jeff shares his transformative journey from childhood challenges to becoming a purpose-driven business leader. He opens up about his personal battles with sexual abuse and how he has used his experiences to foster a supportive community and promote empathetic leadership.

    Discover how Jeff has redefined success, focusing on community impact and personal fulfillment, and learn how you can apply these principles to your life and business.

    Dive into this inspiring story of resilience and purpose, and gain valuable insights into creating a life and business that truly matter.


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    A Health Crisis Transformed into a Clean Beauty Brand with Indie Lee May 28, 2024
    Show notes

    Embark on an extraordinary journey with us as we explore the remarkable resilience of Indie Lee. After being diagnosed with a rare disease and given only months to live, Indie defied the odds and emerged victorious. Her battle with adversity ignited a spark within her to revolutionize the skincare industry. Join us as we delve into Indie's health journey, her relentless fight for life, and the transformative moment that inspired her to create Indie Lee, a pioneering clean beauty company committed to nurturing the skin with the finest ingredients. Don't miss this compelling episode chronicling Indie's triumph over adversity and her groundbreaking contribution to clean beauty.


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    The Path to Social Influencer with Steve Melo May 21, 2024
    Show notes

    Let’s dive into the world of social media influence with Steve Melo. Known for his vibrant and humorous content that celebrates Portuguese-Canadian culture, Steve shares his personal journey from starting an Instagram account to becoming a celebrated social media influencer.

    Discover the pivotal moments, the challenges of becoming an influencer, the joys of connecting with a global audience, and building an alter ego to overcome fear. Whether you’re an aspiring content creator or just love a good laugh, Steve’s insights into authenticity, cultural identity, and digital engagement will inspire and entertain.


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