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    Business

    Tenacity with Sonia C.

    A top 2% globally ranked podcast about what it takes to build in business, leadership, and life.

    Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

    Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they did next, and what they learned the hard way, with actionable takeaways founders can apply to shape long-term success.

    Our guests are founders and leaders who have built and rebuilt after failure, started over after major life disruption, or built success in rooms not built for them.

    Hosted by Sonia Couto, a Toronto-based tech founder who has been starting over her whole life, rebuilding failed products, leading three companies through a breast cancer diagnosis, and turning every restart into something stronger.

    New episodes weekly. Learn more at soniacouto.com

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    Copyright: © All rights reserved.

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    Latest Episodes:
    The Power of Transformation with Amanda Greaves Mar 05, 2024
    Show notes

    Discover the Power of Transformation. Amanda Greaves author of The Chameleon Diaries walks us through her journey of feeling trapped in a life that seemed perfect to everyone else but left her wanting more. Amanda transitioned from being a celebrated interior designer to embarking on a profound journey of self-discovery and fulfillment. Hear how Amanda faced her challenges, embraced her true desires, and mustered the courage to live authentically. Get ready to be inspired by her quest for deeper meaning and find the motivation to pursue your path of true self-alignment. Tune in now and start your journey towards transformation.



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    Harnessing Artificial Intelligence for Business Success with Jonathan Green Feb 27, 2024
    Show notes

    Ever wonder how AI can transform your business? AI expert Jonathan Green unravels the journey of integrating AI into business strategies for success. Get actionable insights on making AI work for you.


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    Transforming Burnout into Breakthroughs with Vacation Guru Jennica Cabrera Feb 20, 2024
    Show notes

    Have you ever felt like you needed a vacation from your vacation? Join me as I unravel the secrets to succesful vacationing that enhances, rather than hinder, our professional lives with vacations expert Jennica Cabrera

    IG/TikTok: @TechieSoniaC


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    Unleashing Lifetimes of Wisdom and Experiences Through Books with Nick Hutchison Feb 12, 2024
    Show notes

    This episode captures the essence of reading as a transformative journey, offering shortcuts to decades of others' insights, fostering personal growth, providing diverse perspectives (like comparing cultural tales of temptation), building empathy, and sparking real-world action by sharing knowledge and challenging self-sabotaging patterns to live a richer, more inspired life. It's about deep conversations with history's great minds, unlocking potential through understanding biases, and gaining practical tools for happiness, wealth, and resilience.


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    Social Media Authenticity: The Path to Business Growth with Jeanne Omlor Jan 29, 2024
    Show notes

    Jeanne walks us through the importance of organic marketing on social media, explaining how to share authentic content without prior experience, and how she grew her business to seven figures.


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    From Submariner to Angel Investors Network CEO with Jeff Barnes Jan 15, 2024
    Show notes

    Discover how Jeff's experiences in the Navy equipped him with unique skills and a distinctive perspective that proved invaluable in his role as CEO. We'll explore the challenges and triumphs of transitioning from a structured military environment to the dynamic and fast-paced world of angel investing, where adaptability and strategic thinking are key.



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    Embracing Change and Driving Innovation with Andres Klaric Jan 02, 2024
    Show notes

    Let's dive into the fintech world with Andres Klaric, the visionary Co-Founder of Fuse. This episode explores Andres's unique journey from Bolivia to the forefront of financial technology, discussing the inception of Fuse and its impact on the lending industry. Listeners will be captivated by the strategic pivot from B2C to B2B, the innovative approaches Fuse employs to enhance lending experiences, and the valuable lessons learned from perceived failures.



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    The Essence of Tenacity with Sonia C Dec 21, 2023
    Show notes

    In this inaugural episode of 'Tenacity with Sonia C,' join host Sonia as she embarks on a journey into the heart of authentic leadership. Discover what sets apart the resilient 10% of startups that succeed against the odds. Sonia shares her 18-year tech industry adventure, the ups and downs of leading Konverge Digital Solutions, and the personal challenges and triumphs of bringing products like MenuSano and Field Eagle to life.

    IG/TikTok: @TechieSoniaC


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