Tenacity with Sonia C.

Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez Aug 21, 2025

What does it really take to grow from solopreneur to CEO of a franchise? In this episode of Tenacity with Sonia C, fitness entrepreneur Devan Gonzalez breaks down the gritty, behind-the-scenes reality of scaling a business, without losing your sanity or your standards.

Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitness franchise. Sonia and Devan dive into the real challenges of building operational systems, hiring the right leadership team, and designing a business that can scale without the founder in every room.

🔑 In this episode, you’ll learn:

How Devan validated a bold new fitness model
Why most founders sabotage their own scale
What it really means to lead vs. micromanage
Devan’s $8K CRM mistake, and the lesson behind it

Whether you're leading a team, planning a franchise, or stuck in solopreneur mode, this episode delivers hard-won insights on leadership, process, and founder growth.

Hit play and learn why every level of growth comes with new devils, and how to outsmart them.

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Why You Should Dream Ridiculously Big with Ceinwen Garcia Aug 14, 2025

How do you go from being a successful real estate entrepreneur to the founder of a movement? In today’s episode, I sit down with Ceiwen Garcia, a leader, community builder, and visionary behind The Boss Network. With nearly two decades in the real estate world, Ceinwen has pivoted into creating extraordinary spaces for connection, growth, and empowerment, especially for women, but everyone is welcome in her ecosystem.

In this heartfelt conversation, you’ll hear Ceinwen reflect on the transformative moments that led her from Kelowna realtor to award-winning entrepreneur, why she believes “the people are her why,” and how she navigated burnout, self-doubt, and mistakes with grace and grit. She gives us a raw, unfiltered look at how to build community, step into purpose, and not just dream big, but dream ridiculously big.

Whether you’re a founder, a creative, a caregiver, or someone searching for your next bold chapter, this conversation is for you. It’s a reminder that fulfillment isn’t just about what you build but who you lift up along the way. Get ready to feel seen, empowered, and prepared to start your next chapter.

https://www.ceinwen.ca

https://www.thebossnetwork.ca

ceinwen@ceinwen.ca

This episode is brought to you by: https://www.konverge.com

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From a Soccer Injury to Real Estate Millions: The Reinvention Story with Jacopo Iasiello Aug 08, 2025

What happens when your childhood dream is ripped away, and you’re forced to start over at 17?

In this episode of Tenacity with Sonia C, we dive into the extraordinary reinvention story of Jacopo Iasiello, CEO of Luxury and Wealth Group. Jacopo shares the raw, behind-the-scenes journey of building wealth from scratch, from a career-ending soccer injury to launching a jewelry business at 18 and eventually closing over 350+ real estate deals.

We talk about:

-The mindset shift that helped him pivot from athlete to entrepreneur

-His bold move to Africa to source diamonds, and what it taught him about trust and timing

-The $1 million mistake that nearly broke him, and how he bounced back

-Why doesn’t he believe in “burning the boats”

-His M.P.B.E. method for staying grounded while scaling

If you’re building something and feel stuck, burned out, or ready to quit, this episode will remind you that reinvention is always possible.

Website: https://healthyrichandhappy.com

This episode is brought to you by: https://www.konverge.com

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The Space Between: Where AI, Intuition, and Innovation Meet with Mona Bavar Jul 31, 2025

In this soulful and thought-provoking episode of Tenacity with Sonia C, Sonia sits down with Mona Bavar, founder of BlueApples.ai and DLISH to explore how the future of creativity is being shaped at the intersection of AI, intuition, and innovation.

Mona shares her journey from finance to founding a luxury gifting company and an AI consultancy, revealing how tech tools helped her rediscover her creativity and reframe storytelling as a deeply human act. The conversation unpacks the myths around AI replacing creativity, why authenticity matters more than ever, and how founders can build brands with real resonance, not just noise.

If you’ve ever felt stuck, burned out, or disconnected from your “why,” this episode is a powerful reminder that imagination isn’t lost in adulthood, it’s just waiting to be reawakened.

Key themes:

Using AI as a creative catalyst, not a crutch
The role of founder vulnerability in building unforgettable brands
How to stay grounded in an era of algorithmic overwhelm
Why stepping back can sometimes move you forward

Tune in to rediscover the power of soul, story, and strategy in your entrepreneurial journey.

This episode is brought to you by: https://www.konverge.com

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If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco Jul 24, 2025

In this unfiltered episode, Sonia sits down with Anthony Franco, a serial founder with six successful exits, to dismantle the myths around startup success. From the dreamer trap to overbuilding features no one asked for, Anthony shares hard-won lessons that every founder needs to hear.

They unpack:

-Why execution beats ideas (even in the age of AI)

-What founders get wrong about funding and MVPs

-The myth of “just hire a salesperson” for growth

-How burnout is often a signal you’re not winning, and what to do about it

Whether stuck in the idea phase, building in silence, or chasing VC validation, this episode is a gut-check every early-stage founder needs. Because, as Anthony puts it, “Entrepreneurs sell. Everything else is a hobby.”

This episode is brought to you by: https://www.konverge.com

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What an AI Named Boardy Taught Me About Burnout, Loneliness, and Leadership Jul 16, 2025

When I sat down to interview Boardy, a voice-powered AI designed to connect founders, I expected a tech conversation. What didn’t I expect? A heart-to-heart about loneliness, leadership, and what it means to feel heard.

Boardy isn’t a therapist. But founders are calling to talk. Why? Because he listens without judgment, ego, or distractions.

In this one-of-a-kind episode, you’ll hear:

The surprisingly emotional side of AI
Why voice tech is reshaping how we build trust
The loneliness that founders rarely talk about
Whether AI can understand human connection

This isn’t your typical tech interview. It’s a glimpse into the emotional frontier of innovation.

🎧 Tune in, you’ll be surprised by what you feel.

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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From Disney to Angel Investor: The Truth About Leadership, Ego, and Startups with Jim Fielding Jul 10, 2025

In this episode of Tenacity with Sonia C, Sonia sits down with Jim Fielding, former President of Disney Stores, The Gap, and 20th Century Fox consumer products, author of the best-selling book All Pride, No Ego, and now a full-time coach, speaker, and angel investor.

Jim shares his journey from the heights of Hollywood and corporate leadership to redefining success through purpose, authenticity, and service. He opens up about the burnout that led him to walk away from it all, and the clarity that followed.

We dive deep into:

The “ikigai” philosophy that transformed his life
Why confidence beats arrogance when raising capital
How to lead through layoffs and acquisitions with empathy
When founders should step back, and how to do it with grace
Building your board of directors

Plus, Jim gives must-hear advice for early-stage founders struggling with ego, leadership gaps, or burnout.

If you’re a startup founder, aspiring entrepreneur, or curious about what it takes to lead and grow with impact, this is a can’t-miss conversation.

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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From Self-Doubt to Self-Mastery: Building Unshakable Self-Confidence & Mindset with Madelaine Weiss Jun 30, 2025

Are you ready to break free from self-doubt and unlock true self-mastery?

In this inspiring episode of Tenacity with Sonia C, discover how to cultivate lasting self-confidence and a powerful mindset with the help of Madelaine Weiss, a Harvard-trained psychotherapist, mindset expert, and author of 'Getting to G.R.E.A.T.'

Together, we reveal the real work behind self-mastery and why self-confidence is not an innate trait, but a skill you can develop. Madelaine shares science-backed strategies, practical tools, and personal stories that have empowered professionals, executives, and entrepreneurs to overcome limiting beliefs and mental barriers.

🎧 Tune in to learn:

- The critical difference between self-confidence and competence

- How to rewrite your inner script and silence self-doubt

- Why real self-confidence grows through action and experience

- The hidden struggles of high achievers with self-mastery and insecurity

- How to navigate life transitions with a resilient mindset. If you seek actionable steps to build self-confidence and elevate your mindset, this episode is your blueprint for personal and professional growth.

Guest Information: https://madelaineweiss.com

This episode is brought to you by: https://www.konverge.com

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Ethical Content Creation & AI Content Detection: Insights from Jon Gillham Jun 26, 2025

In this episode of Tenacity with Sonia C, we discuss the future of ethical content creation with Jon Gillham, the visionary founder of Originality.AI.

As a pioneer in AI content and plagiarism detection, Jon reveals the pivotal moment that inspired him to launch a leading detection tool, just days before ChatGPT changed the landscape, and how he’s navigating the rapid rise of generative AI.

We explore the real-world ethics of using AI for content creation, the risks of Google penalties for AI-generated content, and proven strategies for building trustworthy SEO with advanced AI tools. Jon shares why human-in-the-loop processes are essential for authentic content, lessons from his first startup exit, the benefits of bootstrapping, and how fostering a red team/blue team culture keeps his team at the forefront of AI development.

Whether you’re a founder scaling content, a marketer concerned about false positives, or a startup seeking growth without VC pressure, this episode is packed with actionable wisdom.

🎧 Listen now to discover:

- Why is not all AI content spam, but all spam is now AI

- What distinguishes high-performing teams in AI content detection

- How to use plagiarism detection tools responsibly without harming your SEO

- Why bootstrapping could be your startup’s smartest move

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Build Authority with Podcasting: Secrets from Dennis Meador Jun 16, 2025

Podcasting isn’t just a trend; it’s a strategic tool for building absolute authority and influence. In this episode of Tenacity with Sonia C., I sit down with Dennis Meador, founder of the Legal Podcast Network, to unpack how service-based professionals can leverage podcasting to boost credibility and grow their personal brand.

From launching side hustles as a teenager to leading a podcast production company that supports over 100 law firms, Dennis shares the mindset and strategies that helped him scale—and how you can apply them too. We dive into the difference between thought leadership and proper authority, why most shows don’t last, and the role of consistency in content success.

Whether you’re launching your first episode or looking to refine your show, this conversation is packed with practical advice.

In This Episode:

Why podcasting works for personal branding
The pitfalls that cause most podcasts to fail
How to position yourself as a trusted authority
What service professionals must know about content longevity

This episode is brought to you by: https://www.konverge.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Build a Culture People Stay For: Insights from Francie Jain Jun 04, 2025

What if retaining your best people wasn’t about perks or pay, but about purpose and leadership?

In this episode of Tenacity with Sonia C., I’m joined by Francie Jain, Founder and CEO of Terawatt Group Coaching, to explore how leaders can build cultures where people don’t just stay, they grow. With over a decade of leadership strategy and coaching, Francie breaks down the root causes of employee turnover and how expert-led group coaching is reshaping how companies support and engage their teams.

We discuss why traditional retention strategies fall flat, what high-performing cultures have in common, and how leaders can create workplaces that inspire loyalty, growth, and genuine connection.

In This Episode:

Why employees actually leave
The ROI of leadership coaching
How to build a culture of growth and trust
The role of group coaching in retention

Sponsored by Konverge

A trusted Canadian leader in custom software development for over 31 years. Visit konverge.com

If you’re leading a team or building a company, this episode will shift how you think about culture. Please share it with a founder or manager who is ready to lead with intention.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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How a Founder Scaled 100+ GPT's Into a Thriving Business with Erich Archer May 30, 2025

What happens when a creative mind meets cutting-edge tech? In this episode of Tenacity with Sonia C., I sit down with Emmy-winning TV producer turned founder, Erich Archer, to unpack how he transitioned from storytelling on screen to solving real business problems with AI.

Erich shares the behind-the-scenes journey of launching Smarty Pants, an ecosystem of over 100 custom GPT tools powering automation and innovation for startups, nonprofits, and creators. We talk about the mindset shift from creative to tech founder, how to identify real pain points in business, and why AI isn’t replacing humans, it’s amplifying them.

In This Episode:

The leap from media to tech entrepreneurship
Building useful AI tools from scratch
How GPTs can accelerate business growth
Lessons from launching 100+ tools without a tech background

Sponsored by Konverge

Custom software solutions, proudly built in Canada for over 31 years. Learn more at konverge.com

This one’s for builders and the curious. Please share it with someone exploring how to harness AI in their business.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Reinventing Procurement with AI: Peter Bonney’s Startup Lessons May 16, 2025

What if the key to startup success wasn’t scaling fast, but starting smaller and smarter?

In this episode of Tenacity with Sonia C., I sit down with Peter Bonney, founder of Vendorful, a SaaS platform revolutionizing B2B procurement and enterprise sales. Peter shares his unfiltered founder story, from building too broadly and burning out to rebooting with clarity, focus, and AI.

We explore how Vendorful now helps teams eliminate thousands of hours of manual work on RFPs and security questionnaires and the mindset shift that made it all possible.

In This Episode:

The biggest mistake Peter made in his first startup
Why your MVP should be messy (and small)
How AI is transforming B2B workflows
Starting over with clarity and lean thinking

Sponsored by Konverge

A Canadian leader in custom software development for over 31 years. Visit konverge.com

Do you know a founder navigating pivots or platform strategy? Share this episode; it might save them months of guesswork.

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Building a Modern Wellness Brand with Trish Mock May 07, 2025

What happens when ancient plant medicine meets modern wellness entrepreneurship?

In this episode of Tenacity with Sonia C., I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company that blends the wisdom of medicinal mushrooms and herbs with contemporary healing practices. Trish shares her powerful journey from growing up on her family’s medicinal herb farm to launching a mission-driven brand grounded in holistic health.

We talk about what it takes to grow a wellness company from the ground up, the challenges of educating a modern audience, and the deeper purpose driving GOOD PSYCHE’s evolution.

In This Episode:

Trish’s journey from farm life to founder
The role of medicinal plants in modern wellness
What it takes to build trust in a wellness brand
The emotional and practical sides of launching a purpose-driven company

Sponsored by Konverge

Custom software innovation, proudly Canadian for over 31 years. Explore more at konverge.com

Do you know someone who is launching a wellness or purpose-led brand? Share this episode with a founder who leads with heart and healing.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

Authentic Leadership and Breaking the Mold with Justin Wenzel Apr 16, 2025

What does it mean to lead with authenticity? In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Justin Wenzel, founder of JWX, to explore how redefining leadership transformed his life and the lives of those he leads.

Justin opens up about growing up in the automotive industry, where his career path was laid out before he even had a say. From excelling in car sales to silently battling addiction and burnout, Justin shares the pivotal moment he decided to break the mould and take control of his story. His transition from surviving in a high-pressure environment to thriving in his own business is a must-have for anyone questioning the traditional definition of success.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

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Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai Apr 11, 2025

In this episode of Tenacity with Sonia C, we dive into the world of dating apps with Anthony Tulai, the Founder and CEO of Hopp Dating—an app that's shaking up the industry by eliminating endless swiping and meaningless chats in favor ofreal-life connections.

Anthony shares his unique journey from studying Nanotechnology Engineering at the University of Waterloo to launching a dating app that prioritizes authenticity and in-person meetups.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings Mar 31, 2025

In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.

Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro Mar 26, 2025

What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C, we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that forced him to re-evaluate everything—his business, health, and definition of success.

Together, we explore how he rebuilt a thriving business and a life rooted in purpose, resilience, and balance. From redefining his boundaries to creating systems that support sustainable growth, Miguel’s journey is a powerful reminder that building a business is possible without burning out.

Whether you’re an entrepreneur, leader, or someone chasing a big dream, this episode is packed with insights on how to prioritize your well-being while still reaching for success.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

AI Meets Human Connection with Jason Sherman Mar 20, 2025

In this episode of Tenacity with Sonia C, we sit down with Jason Sherman, a seasoned entrepreneur, author of Strap on Your Boots, and the founder of Spinnr and Vengo AI. Jason shares his journey of resilience and innovation, from overcoming the growing pains of entrepreneurship to pivoting when the stakes were high.

We explore how his app, Spinnr, leverages AI to combat the loneliness epidemic and how Vengo AI transforms consumer interactions. Jason also dives into the challenges and sacrifices of being a founder, offering invaluable advice for navigating self-doubt, burnout, and professional hurdles.

Whether you're an aspiring entrepreneur, a tech enthusiast, or curious about how AI reshapes human connection, this episode is packed with insights and inspiration.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne Mar 12, 2025

Is your business running you, or are you running your business? In this episode of Tenacity with Sonia C, we discuss intelligent scaling, strategic pivots, and building a company that aligns with your life—not consumes it.

Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have to wait until retirement to live your dream life. After working in corporate consulting and earning his MBA at NYU-Stern, Nicco built a thriving remote-first business that allows him to travel the world with his family while helping companies streamline operations, finance, and HR.

Nicco shares his hard-earned lessons on entrepreneurship, from hitting central growth plateaus to successfully pivoting a business model. We explore why many founders struggle with burnout, how to systematize growth, and what CEOs should be focusing their time on to scale smartly—without sacrificing freedom.

Episode Sponsored by Konverge – A 31+ year leader in custom software development based in Canada.

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How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster Mar 07, 2025

In this episode of Tenacity with Sonia C, we explore the future of AI-powered coaching, smart clothing technology, and connected fitness with Steven Webster, CEO and founder of ASENSEI. Steven shares how his groundbreaking motion capture and wearable AI technology revolutionizes fitness, rehabilitation, and sports coaching, bringing personalized, real-time coaching to athletes, physical therapy patients, and everyday fitness enthusiasts.

From his journey as a martial artist and championship-winning coach to leading innovations at Adobe, Microsoft, and now ASENSEI, Steven dives deep into the challenges of building a tech startup, the power of AI in fitness, and the pivots that shaped his entrepreneurial path.

If you’re curious about the future of wearable fitness tech, AI-driven personal coaching, and how startups can innovate in the health & wellness space, this episode is a must-listen!

🎧 Tune in to discover how AI and smart clothing tech redefine how we move, train, and recover!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell Feb 28, 2025

In this episode of Tenacity with Sonia C, I sit down with Carl Weatherell, a leader at the intersection of startups, mining, and innovation. As the President of ReThink Minin g Ventures, Carl has spent his career driving collaborative innovation, bringing together startups, major mining companies, and government organizations to transform the industry.

We dive into:

✅ The challenges and opportunities for startups in the mining and industrial sectors

✅ How collaboration accelerates innovation and scaling up

✅ The future of sustainable mining and the role of cutting-edge technology

✅ Lessons from Carl’s journey in leadership, problem-solving, and building ecosystems that drive real impact

If you're a founder, innovator, or just curious about the future of mining and startup growth, this episode is packed with insights, strategies, and actionable advice.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky Feb 25, 2025

The comedy industry has remained essentially unchanged—until now. In this episode of Tenacity with Sonia C, I sit down with Leanne Linsky, founder of Plauzzable, a groundbreaking startup reshaping live comedy for performers and audiences alike.

Leanne, a seasoned comedian turned entrepreneur, saw a gap in the industry and built a tech-driven platform that allows comedians to perform, monetize, and connect with fans in a whole new way. We dive into:

✅ The challenges of turning a passion into a profitable business

✅ How technology is disrupting traditional stand-up comedy

✅ The struggles of building a startup as a non-technical founder

✅ Lessons learned from fundraising, accelerators, and scaling

If you’re an entrepreneur, comedian, or creative professional looking for insights on innovation, adaptability, and startup growth, this episode is for you!

🎧 Tune in now and discover how Leanne is changing the game for live comedy.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey Feb 21, 2025

In this episode of Tenacity with Sonia C, we sit down with Rena Dempsey, the founder of Feed That Brain, to discuss her entrepreneurial journey and how she’s disrupting the supplement industry with clean, science-backed products.

Frustrated by the lack of transparency and quality in mainstream supplements, she set out to build a brand that prioritizes real ingredients, research-driven formulations, and consumer education. But the path to success wasn’t easy—she shares the challenges of launching a purpose-driven business, lessons learned along the way, and what it takes to bring an idea to life and scale it into a thriving company.

If you’re passionate about entrepreneurship, wellness, or creating an impactful brand, this episode is a must-listen!

🔊 Tune in now to hear how Feed That Brain is setting a new standard in health & wellness!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

Building Lasting Customer Loyalty Through Experience Design with Mark Stern Feb 18, 2025

In this episode of Tenacity with Sonia C, we explore how experience design transforms brands’ connections with their audiences. Mark Stern, founder of Custom Box Agency, shares his expertise on how businesses can boost customer retention, increase conversions, and create unforgettable brand experiences by integrating physical and digital elements.

Mark explores the psychology behind customer engagement, the power of unboxing experiences, and how brands—whether in SaaS, e-commerce, or service-based industries—can leverage gamification and personalization to reduce churn and enhance brand loyalty. If you want to stand out in a saturated market and build lifelong customer relationships, this episode has actionable strategies to help you level up your marketing.

🔗 Connect with Mark

Stern: CustomBoxAgency.com

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Change Your Life with Emotional Intelligence with Kerry Tepedino Feb 14, 2025

Do you want to unlock the secret to achieving your goals, building stronger relationships, and living a more fulfilling life? It all starts with emotional intelligence!

In this episode of Tenacity with Sonia C, we dive into the power of emotional intelligence with Kerry Tepedino, CEO of the One Thought Away Project.

Kerry shares her incredible journey from battling stress, anxiety, and an eating disorder to mastering mindset shifts that changed everything. She breaks down emotional intelligence vs. emotional mastery, revealing how we can rewire our brains, regulate our emotions, and build self-love—all while achieving success in our personal and professional lives.

💡 In this episode, you’ll learn:

✅ How one thought can shift your reality

✅ The connection between mindset mastery and success

✅ Simple breathwork techniques to reduce stress instantly

✅ Why self-love is the key to thriving in relationships & business

✅ How to stop self-sabotaging and start living with purpose

If you’re ready to take control of your emotions, reprogram your mind, and create the life you want, this episode is for you!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Why Quitting Alcohol Can Boost Your Business and Life Success with Karolina Rzadkwolska Feb 11, 2025

Could quitting alcohol be the secret to unlocking your full potential? In this episode of Tenacity with Sonia C, Karolina Rzadkowolska, bestselling author of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You, shares how going alcohol-free transformed her life and business.

We explore how alcohol impacts productivity, decision-making, and mental clarity—and why many entrepreneurs are choosing to ditch drinking to enhance their performance. Karolina breaks down the science behind alcohol’s effects on the brain, how it drains creativity and confidence, and the unexpected benefits of taking a break from booze.

If you’re a high-achiever looking to maximize your energy, focus, and success, this conversation is for you. Tune in to discover how quitting (or cutting back on) alcohol can help you thrive in business and life!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Billion dollar secrets to turning big wins into startup success with David Snider Feb 06, 2025

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with David Snider, former COO & CFO of Compass and Founder & CEO of Harness, to uncover the entrepreneurial lessons behind scaling businesses to billion-dollar valuations and raising millions in funding.

David shares his journey of growing Compass from pre-launch to $350 million in revenue and securing $300 million in funding, ultimately valuing the company at $1.8 billion. He also discusses the inspiration behind his latest venture, Harness, which was born from costly tax advice that resulted in a seven-figure mistake. Today, Harness connects individuals and businesses with top-tier tax professionals and financial advisors, raising $36 million from prominent investors.

In this value-packed conversation, David reveals:

✅ Key strategies for scaling a company from $0 to $1.8B

✅ Insider tips on raising capital from marquee investors

✅ Lessons from navigating rapid operational growth

✅ How to attract and build relationships with high-profile investors

✅ The role of storytelling in entrepreneurship and fundraising success

Whether you’re a startup founder, aspiring entrepreneur, or business leader, this episode is packed with actionable advice, hard-earned lessons, and powerful insights to help you scale your business, secure funding, and avoid common pitfalls.

Tune in for an unfiltered look at what it takes to build and grow a billion-dollar company in today’s competitive market.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Master Workplace Productivity, goals and motivation by Setting Boundaries with Daniel de Vries Feb 03, 2025

In this episode of Tenacity with Sonia C, career coach and workplace strategist Dan De Vries shares actionable insights on sustaining motivation, setting meaningful career goals, and establishing healthy boundaries in the workplace. With over two decades of experience in senior leadership roles, Dan brings a wealth of knowledge to help professionals thrive in their careers without sacrificing their well-being.

We dive deep into:

✅ How to sustain long-term motivation by aligning your work with passion and purpose.

✅ The difference between work-life balance and work-life integration — and why integration might be the key to reducing stress.

✅ Practical strategies for setting achievable career goals that align with personal and professional values.

✅ Why healthy boundaries are essential for long-term success and how to set them early.

✅ The importance of self-awareness and recognizing burnout signals before they escalate.

✅ How support systems and professional networks are critical in motivation and career growth.

Whether you’re an ambitious professional, an entrepreneur, or someone navigating a career transition, this episode offers tangible strategies to enhance your work-life experience and achieve sustainable success.

Tune in now to learn how to thrive professionally without burning out and build a career that aligns with your goals, values, and well-being.

👉 Don’t forget to subscribe, rate, and share this episode!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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What Really Drives Workplace Growth with Carole Stizza Jan 27, 2025

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Carole Stizza, an executive coach, leadership expert, and author, to uncover the secrets to meaningful feedback, effective communication, and workplace growth.

Carole shares her journey from overcoming life-changing challenges to transforming a frustrating performance review into a powerful personal and professional development framework. Through insightful stories and actionable strategies, Carole explains:

✅ How to ask better questions to get actionable feedback that drives growth.

✅ Common workplace misconceptions about success and how to overcome them.

✅ The power of self-awareness and understanding your strengths in building a successful career or business.

✅ How leaders can create clear communication frameworks to align teams and boost productivity

✅ Practical tools for entrepreneurs and founders to articulate their value to investors, customers, and partners

This episode has real-world insights and research-backed strategies to help you control your growth, improve communication, and create lasting success in your career or entrepreneurial journey.

Whether you’re an aspiring entrepreneur, a seasoned founder, or someone navigating the corporate world, this conversation with Carole Stizza will inspire and equip you to thrive.

🎧 Tune in now and learn how to turn every conversation into an opportunity for growth and impact! www.soniacouto.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Building a CYBERSECURITY Empire Amidst Adversity with Brittany Greenfield Jan 24, 2025

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Brittany Greenfield, CEO and Founder of Wabbi, to discuss her inspiring journey as a leader in cybersecurity and technology entrepreneurship. Brittany shares her path from navigating the complexities of building a startup in a male-dominated industry to leading one of the most innovative cybersecurity platforms on the market.

Listeners will gain insight into:

✅ The importance of integrating cybersecurity into the software development lifecycle

✅ Overcoming adversity and challenges as a woman founder in tech

✅ Building resilient businesses in a competitive cybersecurity landscape

✅ Why diversity and inclusion are essential for innovation in tech

✅ Practical advice for startups to establish cybersecurity best practices from day one

Brittany’s passion for breaking stereotypes, creating inclusive opportunities in cybersecurity, and championing women in tech shines through in this engaging conversation. Whether you’re an entrepreneur, tech enthusiast, or just curious about the future of cybersecurity, this episode delivers valuable insights and actionable takeaways.

Tune in and be inspired by Brittany Greenfield’s tenacity, vision, and commitment to transforming cybersecurity for the modern digital world.

www.soniacouto.com

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Scaling Success with Adina Kroll: Align Your MINDSET! Jan 21, 2025

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Adina Kroll, an International Business and Human Design Coach, certified NLP Practitioner, and Sales Expert, to explore the critical role of mindset and alignment in scaling a successful business. Adina shares her journey—from leaving Germany at 19 to escaping societal expectations, navigating corporate IT sales, and ultimately creating a thriving coaching business helping entrepreneurs scale to six and seven figures without burnout.

Listeners will discover:

✅ How Human Design can unlock your unique blueprint for success.

✅ The impact of limiting beliefs and how to overcome them using NLP techniques.

✅ Why burnout is a silent business killer—and how to avoid it.

✅ The importance of aligning your goals with your strengths and values.

✅ Practical strategies to balance professional success with personal well-being.

Whether you’re a seasoned entrepreneur or just starting your business journey, this episode is packed with actionable advice and inspiration to help you build a business that aligns with who you are and what you value.

Tune in now to learn how to scale smarter, not harder, and create lasting success without sacrificing your health and happiness.

www.soniacouto.com

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Harsh Realities of Success Exposed with Gary LeBlanc Jan 07, 2025

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Gary LeBlanc for an unfiltered conversation about the realities of entrepreneurship, the sacrifices behind success, and the hard lessons learned along the way. Gary shares his candid insights on navigating challenges, building resilience, and staying focused in an ever-changing business landscape.

Gary discusses the mindset shifts, strategies, and pivotal decisions that shaped his journey, from moments of doubt to breakthrough successes. Listeners will gain valuable takeaways on overcoming setbacks, embracing growth, and balancing ambition with well-being.

Whether you’re an aspiring entrepreneur, a seasoned business owner, or someone navigating their professional path, this episode delivers actionable advice, relatable stories, and powerful motivation to keep moving forward.

🎧 Tune in to uncover:

The hard truths about building and sustaining a business.
Key lessons from setbacks and triumphs.
Actionable strategies for long-term success.
How to stay resilient when the road gets tough.

Don’t miss this deep dive into the hustle behind the highlights with Gary LeBlanc.

https://soniacouto.com/podcast/

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Unlocking Confidence and Living Intentionally with Lucy Liu Dec 30, 2024

In this empowering episode of Tenacity with Sonia C, host Sonia Couto welcomes master life coach, bestselling author, and motivational speaker Lucy Liu. Together, they dive deep into overcoming limiting beliefs, cultivating rock-solid confidence, and embracing intentional living to create a life of purpose and fulfillment. Lucy shares actionable strategies for managing daily stress, transforming obstacles into opportunities, and making decisive decisions that drive lasting change.

Listeners will gain insights into building unshakable self-belief, setting meaningful boundaries, and celebrating small wins to stay motivated. Whether you’re an entrepreneur, a high-achieving professional, or someone seeking clarity and growth, this episode is packed with practical advice and inspiration.

Tune in to learn how to shatter your inner barriers, embrace your authentic self, and design a genuinely Confident & Epic life!

🎧 Listen now and start your transformation with actionable tools from Lucy Liu. https://soniacouto.com/podcast/

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Overcoming Anxiety and Procrastination with John Graham Dec 29, 2024

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with John Graham, a three-time USA Memory Champion and emotional transformation coach. John shares his journey of overcoming crippling anxiety, panic attacks, and chronic procrastination—not through traditional mental health methods but by diving into the emotional root causes behind these struggles.

Listeners will learn:

✅ Why traditional methods like meditation and journaling might not fully resolve anxiety.

✅ How suppressed emotions manifest as overwhelm and procrastination.

✅ Practical steps to start identifying and releasing emotional blocks.

✅ Why nervous system regulation is key to emotional healing.

If you’re an entrepreneur feeling stuck, overwhelmed, or unable to break free from procrastination, this episode provides a transformative framework for lasting emotional freedom.

https://soniacouto.com/podcast

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Why Connection Beats Automation Every Time with Jake Stahl Dec 23, 2024

In this episode of Tenacity with Sonia C, Jake Stahl, a seasoned sales and training expert, joins Sonia to reveal the secrets behind building authentic connections in sales and business. Drawing on 30 years of experience across six countries and seven patents in learning development, Jake discusses why human connection outshines automation in today’s digital world.

Discover how Jake rebuilt his career after personal setbacks, the transformative power of his 2/10 Rule, and his innovative communication strategies that have helped companies triple their sales. Whether you’re a startup founder, sales professional, or entrepreneur, this episode will equip you with actionable insights to elevate your sales game and foster genuine client relationships.

Key Takeaways:

Why focusing on quality over quantity in sales leads to better results.
The importance of breaking conditioned responses to connect with prospects.
How to balance authenticity with automation in your outreach strategy.
The role of active listening in transforming workplace culture and customer relationships.

Tune in to learn why connection beats automation every time—and how it can drive meaningful growth for your business.

🎙️ Listen now and subscribe for more inspiring conversations! https://soniacouto.com/podcast

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Breaking Into Big Tech Ecosystems with Greg Williams Dec 20, 2024

In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business.

Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice.

Tune in as we discuss:

Building credibility and trust as a small business
Partnering with major players to access larger client bases
Content creation and marketing strategies for B2B growth
How big tech ecosystems like Microsoft can help startups scale
The future of ERP and CRM software in the cloud

https://soniacouto.com/podcast

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The Hidden Cost of Burnout and How to Prevent It with Michael Levitt Dec 18, 2024

In this episode of Tenacity with Sonia C, Sonia sits down with Michael Levitt, a burnout expert and founder of The Breakfast Leadership Network, to uncover the hidden toll burnout takes on our personal and professional lives. Michael shares his journey of overcoming a near-fatal burnout experience that cost him his job, health, and home and how he turned it into a mission to help others prevent burnout.

🔥 What You’ll Learn in This Episode:

The early warning signs of burnout and how to recognize them.
Practical, everyday strategies to manage stress and reclaim balance.
How leaders and managers can support their teams to avoid burnout.
Why boundaries and self-care are essential for entrepreneurs and high-achievers.

Whether you’re an entrepreneur, leader, or professional juggling endless responsibilities, this episode is packed with actionable advice to help you prevent burnout and thrive in work and life.

💬 Join the conversation and discover how to spot burnout before it derails your life—and how to come back stronger than ever.

📌 Don’t forget to subscribe to Tenacity with Sonia C and leave a review if you found this episode insightful!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Integrating Physical and Mental Health for Entrepreneurial Success with Julian Hayes II Dec 16, 2024

In this episode of Tenacity with Sonia C, Julian Hayes II, the founder of Executive Health, shares his unique approach to integrating physical and mental health for optimal entrepreneurial success. Julian, a renowned health and performance advisor, helps CEOs, executives, and entrepreneurs thrive in high-pressure environments by prioritizing their physical well-being and mental resilience.

We explore the concept of being the “CEO of your health,” exploring how personalized health strategies, data-driven insights, and mental fitness play crucial roles in achieving peak performance and avoiding burnout. Julian reveals actionable strategies for integrating fitness, mindset, and health management to build long-term success in business and life.

As an entrepreneur, it’s easy to focus solely on business growth, but maintaining a healthy balance between mind and body is essential for sustainability. In this episode, you’ll learn how to prevent burnout, boost your resilience, and ensure your health is your strongest asset.

Key Takeaways:

Why integrating physical health and mental well-being is vital for success
How entrepreneurs can prevent burnout and achieve long-term performance
The role of data and technology in optimizing health outcomes for business leaders
Actionable tips for building resilience and managing stress
Why self-care is not optional but a critical component of entrepreneurial success

If you’re ready to unlock the full potential of your health and business, this episode is a must-listen!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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The Three Pillars of an Abundant Life: Faith, Fitness, and Finance with Chad Hufford Dec 12, 2024

In this episode of Tenacity with Sonia C, we’re diving into the Three Pillars of an Abundant Life—Faith, Fitness, and Finance—with Chad Hufford, a financial planning expert, bestselling author, and resilience coach. Chad’s story is a powerful example of perseverance, starting his business in 2007 during one of the worst financial crises and building it into a firm that now manages over half a billion dollars in assets.

Chad shares how his unique blend of experiences—from biochemistry to athletic training and sports psychology—has shaped his approach to helping others achieve wealth, wellness, and purpose. Together, we explore how faith provides clarity, fitness builds strength and resilience, and financial habits create freedom.

This episode has actionable insights for anyone looking to overcome setbacks, develop high-performance habits, and lead an intentional, abundant life. Whether you’re an entrepreneur, investor, or simply seeking inspiration, Chad’s journey will motivate you to align your life with these three powerful pillars.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown Dec 10, 2024

In this episode of Tenacity with Sonia C, we’re joined by Benjamin Brown, CEO of 360 Sales Consulting, to discuss the essential strategies every entrepreneur needs to build and lead a successful sales team. With over 20 years of experience in sales, Benjamin shares insights on overcoming the common pitfalls in sales, why focusing on sales is just as crucial as marketing, and how to avoid being intrusive while selling in today’s digital age. He also explains how to hire the right salespeople, implement effective sales processes, and adapt to the ever-evolving sales landscape in entrepreneurship.

Whether you want to grow your team or boost your sales performance, this episode is packed with practical advice and real-world stories to help you succeed.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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How to Overcome Fear and Build a Million-Dollar Business with Edwin Carrion Dec 05, 2024

In this episode of Tenacity with Sonia C, we are joined by Edwin Carrion, a God-made millionaire, entrepreneur, mentor, and family man with over 20 years of experience in building multimillion-dollar businesses. Edwin shares his journey of overcoming bankruptcy, finding balance in life and business, and achieving entrepreneurial success. As a former U.S. Marine, Edwin lives by the core values of Honor, Courage, and Commitment, and he’s here to show you how these values can transform your approach to business and life.

Edwin's story is one of resilience, perseverance, and growth. He talks about how he went from the hustle mentality that almost cost him everything to realizing the importance of delayed gratification and maintaining a healthy work-life balance. He also reveals his powerful approach to mentorship, overcoming fear, and building a business that aligns with your personal values.

If you're an aspiring entrepreneur, business owner, or someone looking to achieve success without sacrificing family and personal happiness, this episode is packed with practical advice, strategies, and inspiration.

Key Takeaways:

How Edwin overcame bankruptcy and built a successful, balanced life and business.
The importance of delayed gratification and why hustling isn’t the key to long-term success.
How to find a mentor—even on a budget—and why mentorship is crucial for growth.
The role of Honor, Courage, and Commitment in becoming a successful leader.
Practical tips on overcoming fear and scaling your business to achieve financial freedom.

If you’re ready to face your fears, build your dream business, and live a life of balance, tune in and learn from Edwin’s incredible journey.

Edwin’s Website: https://edwincarrion.com

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Bank On Yourself: Unlocking Financial Security with Brandon Neely Dec 03, 2024

In this episode, we sit down with Brandon Neely, financial strategist and innovator behind the STILL Method. Brandon shares his unique journey from running a coffee shop to becoming a leader in financial services, emphasizing how entrepreneurs can harness their economic destinies.

Discover the power of personal finance management through his insights on the 'Bank On Yourself' concept and his transformative financial strategies. Brandon’s story and advice will equip you with the tools to turn financial chaos into a structured path toward stability and growth.

Key Takeaways:

Introduction to the STILL Method: Brandon discusses how his personal experiences led to the creation of the STILL Method, designed to help business owners gain clarity and control over their financial health.
Transition from Coffee Shop to Financial Services: Learn about Brandon’s shift from managing a coffee shop to starting a financial services company. This shift highlights the importance of pivoting in business based on personal and financial insights.
Profit First and Infinite Banking: Brandon explains the concepts of Profit First for cash management and Infinite Banking, which uses high cash value life insurance as a financial tool.
Real-Life Financial Challenges and Solutions: He shares a personal anecdote about a flood at his coffee shop and how access to capital through his life insurance policy saved his business—showcasing the practical benefits of the 'Bank On Yourself' concept.
Advice for Entrepreneurs: Brandon emphasizes the critical need for entrepreneurs to understand their finances deeply, debunk myths about money management, and encourage proactive learning and application of financial knowledge.
Future Financial Trends: Insight into how AI and technology might influence personal finance management and the importance of critical thinking despite technological advancements.
The Role of Education in Financial Literacy: Discuss how early financial education can impact future business leaders and the systemic challenges of implementing this in mainstream education.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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From Inventor to Global Distribution, Mastering Entrepreneurship with David Ask Nov 28, 2024

Join us on this episode as we explore the journey of David Ask, an entrepreneur and inventor whose innovative thermostat guard, Stat Guard Plus, has been sold in over 3,700 retail stores globally, including industry giants like The Home Depot and Lowe’s.

David shares his story in this candid conversation, from the spark of invention to the challenges of global distribution. He dives into the lessons learned from early setbacks, the importance of resilience, and how surrounding oneself with the right people can transform a venture from a mere idea to a successful enterprise.

David also illuminates his role as a mastermind facilitator and lead coach in the True North Resiliency program, emphasizing the crucial shift from knowing ‘how' to discovering 'who' you are as the foundation for understanding ‘why' you do what you do.

This episode is about the successes and the hard-earned lessons along the way. Whether you’re an aspiring entrepreneur, a seasoned business owner, or simply interested in the mindset behind successful product development and innovation, David’s insights provide valuable wisdom and inspiration.

Tune in to hear how David Ask navigated the complex path from inventor to global distributor and how mastering the art of entrepreneurship requires more than grit and perseverance—it demands grace.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Unlocking Happiness in Leadership with Matt O’Neill Nov 22, 2024

This episode, Tenacity with Sonia C, features Matt O’Neill, author of “Good Mood Revolution.” We discuss how happiness is more than just a fleeting mood—it’s a choice and a profound strategy for effective leadership.

Matt shares actionable advice for founders and business leaders on creating a joyful, resilient mindset amidst the business’s chaos. From understanding the neuroscience of happiness to practical tips for integrating joy into your daily life, this episode is packed with insights that will inspire you to transform stress into satisfaction and lead with positivity.

Choice and Strategy in Happiness:

Happiness is both a strategic choice and a tool for effective leadership, transforming challenges into opportunities.

Daily Positive Affirmations:

Begin each day by noting three personal successes from the previous day to foster a positive mindset and momentum.

Emotional Contagion in Leadership:

Leaders’ emotions are contagious; a positive attitude can uplift teams, enhancing productivity and satisfaction.

Neuroscience of Happiness:

Positive emotions enhance creativity and vision, whereas stress narrows perception and limits problem-solving capabilities.

Happiness vs. Peace:

Happiness relates to reactions to external events, while peace is a deeper, enduring contentment from thriving in one’s environment.

Combatting Negative Emotions:

Identifying and countering emotions like shame, guilt, and overwhelm can significantly improve leadership effectiveness.

Enjoying the Journey:

Achieving true fulfillment involves appreciating the journey toward goals, not just the outcomes.

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Unpacking the Human Side of Entrepreneurship with Lindsey Tsang Nov 18, 2024

Join us as we delve into a conversation with Lindsay Tsang, a seasoned expert in strategic planning and executive coaching. Lindsay shares his unique perspective on the human elements critical to effective leadership and the success of any entrepreneurial venture. From the importance of psychological insights in shaping team dynamics to strategies for maintaining authenticity and emotional intelligence under pressure, this episode is a must-listen for entrepreneurs eager to lead with heart and impact.

Tune in to discover practical tips and inspirational advice on nurturing a thriving, supportive workplace culture.

Key Takeaways:

Leadership Defined by Vision and Influence: Lindsay emphasizes that effective leadership is about managing tasks and inspiring followers toward a positive, shared vision.
Psychological Insights for Team Management: Understanding the psychological dynamics within teams is crucial for fostering environments where employees feel valued and motivated.
The Impact of Servant Leadership: Discover how servant leadership, which prioritizes the needs of team members, leads to higher job satisfaction and reduced turnover.
Authenticity in Leadership: Learn why being genuine and transparent with your team can build trust and improve team dynamics, even when facing stressful situations.
Navigating Leadership Stress: Lindsay offers strategies for leaders to handle their stress without negatively affecting their team’s morale and productivity.
Cultivating Emotional Intelligence: Enhancing emotional intelligence is critical to maintaining a calm and productive workplace, especially during challenging times.
Building a Supportive Culture: Insights into creating a culture that genuinely supports every team member’s personal and professional growth.
Future of Leadership: Explore how the fundamentals of good leadership remain constant, even as the workplace evolves with new technologies and practices.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Creating Workplaces of Well-Being with People-Centric Leadership with Steven Howard Nov 15, 2024

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with leadership expert Steven Howard to explore the power of people-centric leadership. As the founder of Humony Leadership, Steven shares his insights on how to lead with humanity, build resilient teams, and embrace adaptability in today’s rapidly changing work environments.

Steven delves into his innovative "Humony" approach, combining humanity and harmony to create workplaces where employees thrive. They discuss cross-cultural leadership, sustainable growth, and strategies for effective communication, feedback, and motivation.

Whether you’re an entrepreneur or an established leader, this episode offers valuable lessons on fostering long-term success and fulfillment in your career.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap Nov 11, 2024

In this episode of Tenacity with Sonia C, Sonia Couto interviews Kevin Dunlap, a seasoned entrepreneur and founder of Optimal Performance Academy. The business is dedicated to helping entrepreneurs scale through strategic exposure, mindset mastery, and practical growth solutions. Kevin shares his journey from downsizing in corporate America to launching multiple successful businesses, including his latest venture.

Kevin and Sonia discuss the challenges of transitioning from an employee mindset to an entrepreneurial one, the importance of stepping outside comfort zones, and the power of adaptability in navigating economic shifts and industry trends. Kevin reveals insights from his 20+ years in business, including his early success with video marketing, SEO strategies, and his “spiral revenue model” for sustainable business growth.

Listeners will learn how to identify target markets, leverage existing customers, and overcome common entrepreneurial pitfalls, from lack of clarity to perfectionism. Kevin’s practical advice on maximizing impact, making strategic investments in your business, and using affiliate partnerships provides actionable takeaways for both new and experienced entrepreneurs.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Lead Generation and Brand Building for Small Businesses with Scott Gabdullin Nov 08, 2024

In this episode of Tenacity with Sonia C, I sit down with Scott Gabdullin, a successful entrepreneur and founder of Authority Factors, an SEO agency specializing in SaaS clients. Scott’s journey from engineering to digital marketing led him to work with major brands like Toyota and KPMG before launching his own ventures. In this interview, he shares powerful insights and actionable strategies for small business owners and entrepreneurs looking to grow through effective lead generation and brand building.

Key Takeaways:

Small Business Marketing Essentials: Discover Scott's recommended strategies for maximizing reach and engagement on a limited budget.
Lead Generation Tactics: Practical approaches to attract and convert customers using proven techniques.
When to Focus on Brand Building: Learn how and when to pivot from generating leads to establishing a strong brand identity.
SEO Tips for Entrepreneurs: The must-know SEO practices every small business can implement for long-term growth.

This episode is packed with valuable lessons on driving growth and establishing a brand in today’s competitive market. Whether you’re an early-stage entrepreneur or looking to level up your business, Scott’s insights will help you take strategic steps toward success. Don’t miss out on this opportunity to learn from a seasoned entrepreneur with a track record of impactful results!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting Nov 04, 2024

Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the globe face the challenge of integrating this dynamic cohort, Luke shares his expert strategies on how to attract, engage, and retain Gen Z talent.

Key Takeaways:

Who is Gen Z: Understand who makes up Generation Z and what sets them apart in the job market.
Strategic Hiring: Learn why it's critical to have targeted strategies for recruiting Gen Z talent and how these strategies differ from past generations.
Workplace Preferences: Discover the unique work environment preferences of Gen Z and how companies can adapt to meet these needs.
Effective Communication: Gain insights into the importance of 2-Way Communications and how this approach can resonate with Gen Z's values and expectations.
Leadership Adjustments: Explore how leadership styles need to evolve to inspire and motivate Gen Z workers, including the pivotal "Lead with Why" ethos.
Professional Development: Understand what professional development opportunities are most attractive to Gen Z and how to incorporate these into your business to foster long-term engagement.
Technological Integration: Hear about the significance of embracing new technologies and innovative practices to appeal to tech-savvy Gen Z professionals.
Future Trends: Get a glimpse into the future roles Gen Z will play in business and what entrepreneurs should do now to prepare for these changes.

This episode is a must-listen for entrepreneurs, HR professionals, and business leaders aiming to future-proof their organizations by harnessing the potential of Gen Z. Tune in to gain a deeper understanding of how to integrate and benefit from the skills and perspectives of the next generation workforce.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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How to Blend Profit and Purpose in Business with Chase Friedman Nov 01, 2024

Join us on "Tenacity with Sonia C" for an inspiring discussion with Chase Friedman, a leader in marrying profit with purpose. This episode delves into how businesses today can achieve significant growth by strategically aligning financial goals with social values.

Key takeaways

This includes understanding the shift from shareholder to stakeholder-driven capitalism.
Implementing Chase's 'Brand Blueprint' for enhanced brand clarity and marketing impact.
Adopting sustainable business practices that drive both profit and social good.

Designed for entrepreneurs and business leaders, this episode offers vital insights into building a business that not only thrives financially but also makes a meaningful impact on society. Whether you're refining your branding strategy or seeking to inspire industry-wide change, Chase's expertise provides a clear roadmap to success.

Subscribe to Tenacity with Sonia C for more inspiring stories and insightful conversations with those who dare to dream and act on their ambitions.

🔗 Connect with us:

Visit our website: www.soniacouto.com

Follow us on Instagram: @TechieSoniaC for behind-the-scenes content and more updates.

Join our community for exclusive content and inspiration.

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A Strategic Pivot to Success During a Global Pandemic with Lindsey Epperly Oct 28, 2024

In this episode of "Tenacity with Sonia C," join us as Lindsey Epperly, CEO of Jetset World Travel, shares her compelling journey of steering her company through a global pandemic. Discover Lindsey's strategies for adapting to the ever-changing travel industry landscape and learn how innovative thinking and flexibility were crucial to her success. This episode will inspire entrepreneurs and business leaders with valuable insights into resilience and adaptability during uncertain times.

Key Takeaways:

Strategic Adaptation: Learn how Lindsey navigated shifting market dynamics to keep her business thriving.
Innovation in Crisis: Uncover the innovative approaches that enabled Jetset World Travel to outmaneuver industry downturns.
Leadership During Uncertainty: Gain insights into effective leadership qualities and decision-making in times of crisis.
Building Resilience: Explore the personal and professional growth that comes from facing and overcoming challenges.

Tune in for an inspiring discussion on maintaining momentum and vision, even when the world seems to stand still. Whether you're managing a startup or leading a team, this episode offers practical advice on transforming obstacles into opportunities. www.soniacouto.com

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From Diagnosis to Boston Marathon, a Cancer Comeback with Fitz Koehler Oct 21, 2024

Join us on this during Breast Cancer Awareness Month, we welcome fitness expert Fitz Koehler. Diagnosed with Stage 2B breast cancer, Fitz faced her condition with unparalleled grit and determination. Despite undergoing 21 rounds of chemotherapy, and radiation treatments, she transformed her battle into a powerful narrative of survival and resilience. In this candid conversation, Fitz shares her journey from the shocking diagnosis through her arduous treatments to running the Boston Marathon just over a year after finishing her cancer treatment.

This episode not only delves into the physical and emotional challenges of battling breast cancer but also explores Fitz's unique perspective on recovery, the role of fitness in her healing process, and how she used her expertise to aid others in their cancer journeys. Whether you are a cancer survivor, currently battling the disease, or simply looking for a dose of motivation, Fitz's story of overcoming adversity and embracing life post-cancer will inspire and enlighten you.

Tune in to hear how Fitz turned a daunting cancer diagnosis into a journey of empowerment and adventure.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Christie Cioffi's Journey From the Battlefield to Breast Cancer Oct 15, 2024

In this episode of Tenacity with Sonia C, host Sonia Couto interviews Christie Cioffi, a breast cancer survivor, military veteran, and empowerment ambassador.

Christie candidly shares her journey from receiving a breast cancer diagnosis at 36 to navigating treatments and reconstructive surgery. Together, they explore critical topics like the importance of early detection, the emotional and physical toll of breast cancer, rebuilding life after treatment, and dating post-surgery.

Christie reveals how her personal transformation led to newfound confidence and purpose. This episode is filled with hope, actionable insights, and empowering advice for anyone impacted by breast cancer. Whether you're seeking support on your own journey or looking for ways to cultivate resilience, this heartfelt conversation is for you.

www.soniacouto.com

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Healing and Embracing Life After Diagnosis with Alexandra Goldwell Oct 08, 2024

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Alexandra Goldwell, a Somatic and Transpersonal therapist, Yoga teacher, and cancer survivor, to discuss the powerful journey of healing after a breast cancer diagnosis.

As part of Breast Cancer Awareness Month, this episode dives deep into life post-cancer, exploring the emotional, mental, and physical challenges that many breast cancer survivors face. Alexandra shares her incredible story of overcoming a stage 4 diagnosis and how she embraced holistic healing practices to transform her life.

Together, Sonia and Alexandra discuss the importance of self-advocacy, mental resilience, and the often overlooked process of rebuilding one’s identity after surviving cancer. Whether you're a breast cancer survivor, caregiver, or looking for inspiration to navigate life’s challenges, this episode offers hope, support, and actionable insights.

Tune in to hear two resilient women share their journeys of survival, healing, and self-discovery.

www.soniacouto.com

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Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto Oct 01, 2024

This October, which is Breast Cancer Awareness Month, join host Sonia Couto for a personal episode of "Tenacity with Sonia C." In this poignant solo release, Sonia shares her own battle with breast cancer, starting with her shocking diagnosis in 2017 and detailing the tumultuous path of treatments and surgeries that followed. This episode explores the physical and emotional challenges of battling breast cancer, while also highlighting the vital lessons learned and the resilience cultivated throughout her journey.

Sonia delves into the complexities of breast reconstruction, discusses the unexpected complications, and reveals the transformative process of healing both physically and emotionally. By sharing her story, Sonia aims to offer support and insight to others facing similar challenges, emphasizing the importance of advocacy, community support, and personal growth post-cancer.

Tune in to discover how Sonia navigated her diagnosis, treatment, and recovery, offering hope and guidance to anyone affected by breast cancer. Whether you're a survivor, a caregiver, or simply someone looking to understand more about the journey through cancer, this episode provides valuable perspectives on overcoming adversity with tenacity and grace.

www.soniacouto.com

@Techiesoniac

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Harnessing Microdosing for Enhanced Performance Sep 24, 2024

In this episode, we dive into the innovative world of microdosing with Peggy Van De Plassche, a distinguished expert who has seamlessly transitioned from a successful career in business and finance to become a leading voice on the transformative power of psychedelics.

Peggy Van De Plassche is challenging conventional perceptions by introducing microdosing as a tool for enhancing performance and well-being in the high-stakes environment of the corporate boardroom. Microdosing involves taking sub-threshold doses of psychedelics, not enough to cause significant alterations in perception, but just enough to potentially improve mood, creativity, and cognitive function.

In our conversation, Peggy explains the fundamentals of microdosing and how it differs from traditional psychedelic use. She shares her journey from a finance professional grappling with burnout to discovering how microdosing helped her regain clarity and balance. Peggy also discusses the growing trend of microdosing among top executives and its potential to revolutionize workplace performance and mental health.

Tune in to hear about:

The science behind microdosing and its effects on the brain and body
Peggy’s personal transformation and why she advocates for microdosing in professional settings
Real-world examples and anecdotal evidence of microdosing’s impact on executive performance
The legal and ethical considerations surrounding the use of psychedelics in the workplace
Insights on how organizations might embrace this practice to foster better mental health and productivity

Whether you’re a professional looking for ways to enhance your performance or simply curious about the evolving landscape of wellness and psychedelics, this episode offers a thought-provoking look at how microdosing might be the key to unlocking new levels of personal and professional success.

https://themicrodosediet.com

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Unlocking Emotional Healing and Strengthening Your Resilience Sep 17, 2024

In this episode of "Tenacity with Sonia C," host Sonia Couto welcomes Joanna Armstrong, an emotional healing and empowerment expert. Joanna’s innovative approach to emotional relief combines cutting-edge science with practical techniques to help individuals manage and transform negative emotions.

Joanna introduces her Emotional Relief Routine™, a powerful method that leverages principles from both EFT (Emotional Freedom Techniques) and EMDR (Eye Movement Desensitization and Reprocessing). This routine provides instant emotional relief, allowing you to switch off negative feelings on the spot and foster a sense of calm and empowerment.

Throughout the episode, Joanna discusses:

The Science of Emotions: How negative emotions and trauma can be stored in the body, and the impact this has on our well-being.
Transforming Negative Feelings: Practical strategies to manage and transform negative emotions, including the process and benefits of the Emotional Relief Routine™.
Understanding EFT and EMDR: An explanation of these techniques, their origins, and how they contribute to emotional healing.
Factors Contributing to Negative Emotions: Common causes of accumulated negative emotions and their effects on personal and professional life.
Eliminating Negative Thoughts: The feasibility of completely removing negative thoughts and feelings and focusing on transformation and management.
Overcoming Burnout: Insights into what causes burnout and effective strategies to prevent it, ensuring a balanced and fulfilling life.

Joanna also shares real-life success stories that demonstrate the effectiveness of her methods, offering listeners practical tips and inspiration to enhance their emotional resilience and overall quality of life.

Whether you’re struggling with stress, anxiety, or burnout, or simply want to improve your emotional well-being, this episode provides valuable tools and insights to help you achieve lasting positive change.

Find Joanna here: https://www.blissyjoy.com

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Cultivating a Performance Mindset for Leadership Excellence Sep 10, 2024

In this episode of "Tenacity with Sonia C" we welcome Aaron Trahan, a performance coach and speaker, dedicated to unlocking human potential. With over 15 years of experience across various executive roles, Aaron shares his journey from corporate leadership to his passion-driven venture into performance coaching and professional speaking.

This episode dives deep into the concept of a 'Performance Mindset,' distinguishing it from the traditional growth mindset, and explores how leaders can overcome barriers to fully utilize their potential. Discover Aaron's unique insights on why thinking and believing are merely the start, and why taking decisive action is crucial to actual transformation.

Learn about the common challenges leaders face, including fear of failure and complacency, and gain valuable strategies for pushing beyond comfort zones to achieve exceptional growth. Aaron also tackles the impact of social media and the hustle culture on leadership and personal growth, offering practical advice for those seeking sustainable success over flashy, short-term gains.

Whether you're a seasoned leader or an emerging entrepreneur, this episode is packed with actionable tips and inspiring stories to help you elevate your performance and lead with purpose.

Tune in to understand why performance coaching might be the key to unlocking your full potential and how to step out of your comfort zone into a space of continuous personal and professional development.

https://performancemindsetcoaching.co/

https://www.linkedin.com/in/aaron-trahan-6135909/

https://www.instagram.com/aarontrahan/?hl=en

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Bridging the Gender Gap in the Tech Industry with Rebecca Hazell Sep 04, 2024

In this episode, we sit down with Rebecca Hazell, the Interim Executive Director of Hackergal, a leading Canadian non-profit organization dedicated to empowering girls in technology.

Hackergal is on a mission to bridge the gender gap in the tech industry by inspiring young girls to explore coding and computer science. Rebecca shares insights into Hackergal's innovative programs, including their nationwide hackathons and coding clubs designed to provide safe, supportive, and exciting learning environments for girls in grades 6 to high school.

Discover how Hackergal is addressing the challenges faced by young women in STEM and fostering a diverse and inclusive future in tech. Join us as we delve into the importance of early education, mentorship, and community support in encouraging more girls to pursue careers in technology.

Whether you're a tech enthusiast, educator, or advocate for gender equality, this episode offers valuable perspectives on transforming the tech landscape for future generations.

Tune in to learn how you can support Hackergal's mission and help inspire the next generation of female leaders in STEM. Visit Hackergal's website at hackergal.org to explore opportunities for involvement and donations.

https://hackergal.org

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Unlocking the Future with Web 3, AI & Crypto in Today's Digital Economy Aug 27, 2024

In this episode of Tenacity with Sonia C, we dive into the cutting-edge world of Web 3.0 and Artificial Intelligence with tech innovator Eric McHugh.

This episode unpacks the disruptive power of these technologies across industries, from enhancing e-commerce platforms to revolutionizing dating apps with ethical AI matchmaking solutions. Eric provides a clear, engaging explanation of Web 3.0’s decentralized nature, its impact on digital ownership, and how AI is reshaping interactions and processes in the digital space.

Key Takeaways:

Understanding Web 3.0: Learn about the decentralized nature of Web 3.0 and how it empowers users with greater control over their data.
AI in Action: Discover how AI is being used to create more personalized and secure digital experiences, particularly in e-commerce and dating apps.
Ethical Implications: Eric discusses the ethical considerations of deploying AI and how his projects strive to maintain integrity and user trust.
Entrepreneurial Insights: Gain valuable insights into navigating the tech landscape as an entrepreneur, leveraging emerging technologies to drive innovation and success.

Whether you’re a tech enthusiast, an aspiring entrepreneur, or just curious about the future of the internet, this episode offers valuable insights into leveraging these technologies for innovative and ethical business practices. Tune in to learn how Web 3.0 and AI are not just technological advancements but gateways to reshaping industries with fairness, efficiency, and user empowerment at their core.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Breaking Barriers: Empowering Voices in the Workplace Aug 20, 2024

In this episode of Tenacity with Sonia C, we sit down with Jimi Okubanjo, a former management consultant, TEDx speaker, and filmmaker, to explore the critical topics of workplace trauma, diversity, and empowerment. Jimi shares her journey of navigating the corporate world as a woman of colour and the toll it took on her mental health. Drawing from her experiences, Jimi has channeled her passion into creating the powerful documentary film Arise Firebird, which highlights the resilience and strength of individuals overcoming adversity in their careers.

Join us as Jimi discusses the pervasive challenges faced by underrepresented groups in professional settings, and how leaders and entrepreneurs can build diverse, inclusive teams that promote mental wellness and equity. We’ll delve into practical strategies for fostering empathy in the workplace, the importance of intentional hiring practices, and how to create a culture that supports and uplifts every employee.

Whether you’re a business owner, leader, or someone interested in workplace diversity and mental health, this episode offers valuable insights and actionable advice on breaking down barriers and creating a more inclusive work environment.

Key Topics:

Workplace trauma and its impact on mental health
Challenges faced by women of colour in corporate environments
The importance of diversity, equity, and inclusion (DEI) in the workplace
Strategies for empathetic leadership and intentional hiring practices
The power of storytelling in driving social change

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Farm Boy to finance Mogul, A journey of growth and global impact Aug 13, 2024

In this episode of "Tenacity with Sonia C," we explore the remarkable journey of Zackary Oehlman, a small-town farm boy who became a global business magnate and digital nomad.

Zackary shares how his early life on a farm in Indiana shaped his entrepreneurial spirit and drove him to succeed in the competitive worlds of finance, real estate, and private equity investment. Discover Zackary's secrets to starting, scaling, and selling businesses, his strategies for building and leading a diverse team of over 1,000 investors, and how his digital nomad lifestyle has influenced his approach to business and life.

Learn the importance of personal development, mastering sales and marketing, and having a clear vision and mentors to guide your path.

Whether you're an aspiring entrepreneur or business leader, or simply curious about the digital nomad lifestyle, Zackary's story offers actionable insights and inspiration. Tune in for expert advice on achieving financial success, building generational wealth, and living a life aligned with your true passions.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Ethical Leadership and Intentional Living Aug 06, 2024

On this episode of "Tenacity with Sonia C" we welcome Shana Francesca, a keynote speaker, consultant, and founder of Concinnate LLC.

In a world craving authentic leadership and purpose-driven lives, Shana stands out as a beacon of ethical and intentional living. With a compelling personal journey from a turbulent childhood to a luminary in leadership, she embodies resilience and empowerment.

This episode delves into how Shana's unique experiences shaped her approach to leadership and life design, emphasizing curiosity, respect, and accountability. Whether you're an entrepreneur, a leader, or someone striving for personal growth, Shana’s insights on crafting a life and career with intention will inspire you to redefine your own boundaries and lead with integrity.

Tune in to discover how you can transform your challenges into opportunities and lead a life that is not only successful but significant.

https://www.concinnate.world

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Transforming Businesses with Tenacity Jul 30, 2024

Today we are joined by Peter Christian, a distinguished business executive, author, consultant, and speaker with over 40 years of experience. Peter has successfully helped more than 300 companies across the United States and Europe become more productive, efficient, and profitable. His approach to business improvement emphasizes understanding what a company does well and strategically addressing areas that need enhancement.

Join us as we delve into Peter's unique methodologies in project management, team building, operational strategic planning, and continuous improvement. We'll also explore his insights on lean manufacturing, cost control, and profit improvement. Learn about his journey from founding partner and president at a prominent business consulting company to becoming an acclaimed author and thought leader.

Whether you're an aspiring consultant, business executive, or simply interested in the stories of resilient individuals who drive change, this episode is packed with invaluable lessons and inspiration. Tune in to discover how tenacity can transform businesses and lead to extraordinary success.

Learn more about this podcast at https://soniacouto.com

Find out more about Peter Christian: https://petechristianbooks.com

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Biotech Startup Revolutionizing for Pet Cancer Treatments Jul 23, 2024

In this episode of "Tenacity with Sonia C," host Sonia Couto sits down with Ashley Kalinauskas, the founder and CEO of Torigen Pharmaceuticals.

Ashley shares her incredible journey from graduate student to biotech entrepreneur, discussing how her groundbreaking research at the University of Notre Dame led to the creation of a personalized cancer vaccine for pets. They delve into the challenges of transitioning from academic research to a full-fledged startup, the innovative approaches Torigen is taking in veterinary oncology, and the importance of immunotherapy in improving the quality of life for pets with cancer.

Ashley also opens up about her experiences as a female entrepreneur in the biotech industry and offers valuable advice for aspiring entrepreneurs. This episode is a must-listen for anyone interested in health technology, entrepreneurship, and the future of cancer treatment for both animals and humans.

Website: https://www.torigen.com/

LinkedIn: https://www.linkedin.com/in/ashley-kalinauskas-a7975531/

Instagram: @Torigenpets

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Navigating SaaS Success: Insights on Values, Strategy, and Innovation Jul 16, 2024

We're joined by David Fradin, a product management guru with an impressive track record at HP and Apple, where he worked alongside Steve Jobs. David shares invaluable insights from his decades of experience in building successful products and startups.

Tune in as we explore:

The importance of corporate values and how they drive product success
Key strategies for defining and aligning product vision with market needs
Effective approaches for scaling SaaS products without compromising quality
Real-world examples of product development triumphs and lessons learned
Innovative marketing techniques beyond the basics to stand out in a saturated market
How to build and lead a team that fosters innovation and growth

Whether you're a tech startup founder, product manager, or entrepreneur looking to scale your SaaS product, this episode is packed with actionable advice and proven strategies. Don't miss this opportunity to learn from one of the best in the industry.

Listen now and take your SaaS product to the next level!

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From Miss Universe Canada to Founder and CEO of PHNX Cosmetics Jul 09, 2024

In this episode of 'Tenacity with Sonia C,' join our host Sonia as she sits down with Tamara Jem, founder and CEO of PHNX Cosmetics and former Miss Universe Canada 2021.

Learn how Tamara turned her battle with cystic acne into a thriving venture, creating cosmetics that not only beautify but heal. In this heartfelt conversation, Tamara opens up about the highs and lows of building a brand that champions health and beauty, offering products free from harmful chemicals like parabens.

Discover the resilience it takes to transition from beauty queen to business leader and how PHNX Cosmetics is pioneering new standards in the beauty industry. Whether you're an aspiring entrepreneur, a beauty aficionado, or a lover of inspiring stories, this episode provides deep insights into how challenges can fuel opportunity and transformation.

Tune in to be inspired by Tamara’s journey of beauty, innovation, and empowerment.

Website: https://phnxcosmetics.com/

Instagram: @tamarajem

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Using Open Banking to Break Barriers in Philanthropy Jul 02, 2024

In this episdoe we explore how Kieron James leverages open banking to transform the landscape of philanthropy.

This conversation sheds light on Kieron's innovative approach to reducing transaction fees, ensuring that donations reach their full potential in supporting charitable causes. Learn about the challenges he faced, the technological solutions he champions, and the profound impact of fintech on charity.

Whether you're a tech enthusiast, a philanthropist, or an entrepreneur, this episode offers valuable insights into using technology for social good.

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Pioneering Change and Navigating Challenges in Tech Startups with Katrina Purcell Jun 25, 2024

I sit down with Katrina Purcell, a Fractional Strategy & Operations Leader who has transformed her passion for life into a career guiding tech startups and nonprofits through their growth phases. With a journey that spans roles at major media outlets to launching her consultancy,

Katrina shares her unique insights on creating your path, embracing startups’ chaotic yet thrilling world, and building strategic processes early on. Let’s dive into a conversation full of practical advice, personal revelations, and Katrina’s empowering approach to business and life.

Whether you’re an entrepreneur, a tech enthusiast, or someone curious about leveraging adversity for personal growth, this episode offers valuable lessons on navigating the unpredictable waters of professional and personal challenges.

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Michael Paul's Journey from Magician to luxury Perfumer Jun 18, 2024

In this episode of 'Tenacity with Sonia C,' join us as we explore the captivating journey of Michael Paul, from his earlier days as a celebrated magician to his current success as a luxury perfumer.

Discover how Michael's flair for the dramatic has infused his approach to creating exquisite fragrances at Day Three Fragrances, a brand that's quickly carving a niche in the luxury perfume market.

Learn about the artistry behind his award-winning creations, his commitment to ethical practices, and how he uses his platform to blend traditional craftsmanship with modern innovation. Michael's story is a testament to the power of following your dreams, embracing change, and the transformative power of tenacity in pursuit of passion.

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Redefining Alcoholism Recovery with Science Jun 11, 2024

Can alcoholism be treated with medication? Join host Sonia Couto for an enlightening conversation with Crystal Fedeli, a survivor of childhood trauma and alcohol addiction. Crystal is the visionary behind 'She’s Recovered' and the founder of 'You Made a Way,' an organization changing the way we think about addiction and treatment. Discover how scientific advancements are reshaping the understanding and treatment of alcoholism, moving beyond traditional methods to offer new hope and healing.

In this episode, Crystal reveals her personal struggles and triumphs, discusses the limitations of current recovery systems, and introduces innovative alternative paths to recovery. Whether you're personally affected by addiction, supporting a loved one, or a leader seeking to understand and assist team members struggling with addiction, this episode provides invaluable insights and practical advice.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Building a Business on the Bedrock of Community and Compassion Jun 04, 2024

Join my conversation with Jeff Giagnocavo, a seasoned entrepreneur. In this episode, Jeff shares his transformative journey from childhood challenges to becoming a purpose-driven business leader. He opens up about his personal battles with sexual abuse and how he has used his experiences to foster a supportive community and promote empathetic leadership.

Discover how Jeff has redefined success, focusing on community impact and personal fulfillment, and learn how you can apply these principles to your life and business.

Dive into this inspiring story of resilience and purpose, and gain valuable insights into creating a life and business that truly matter.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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A Health Crisis Transformed into a Clean Beauty Brand May 28, 2024

Embark on an extraordinary journey with us as we explore the remarkable resilience of Indie Lee. After being diagnosed with a rare disease and given only months to live, Indie defied the odds and emerged victorious. Her battle with adversity ignited a spark within her to revolutionize the skincare industry. Join us as we delve into Indie's health journey, her relentless fight for life, and the transformative moment that inspired her to create Indie Lee, a pioneering clean beauty company committed to nurturing the skin with the finest ingredients. Don't miss this compelling episode chronicling Indie's triumph over adversity and her groundbreaking contribution to clean beauty.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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The Path to Social Influencer May 21, 2024

Let’s dive into the world of social media influence with Steve Melo. Known for his vibrant and humorous content that celebrates Portuguese-Canadian culture, Steve shares his personal journey from starting an Instagram account to becoming a celebrated social media influencer.

Discover the pivotal moments, the challenges of becoming an influencer, the joys of connecting with a global audience, and building an alter ego to overcome fear. Whether you’re an aspiring content creator or just love a good laugh, Steve’s insights into authenticity, cultural identity, and digital engagement will inspire and entertain.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Carving Success in Creative Entrepreneurship May 14, 2024

Join me as I sit down with Carina Gardner, a trailblazer in the creative industry. Discover how Carina transformed her passion for design into a thriving multimillion-dollar business. Learn from her expert insights on monetizing creative hobbies through digital platforms, navigating partnerships with manufacturers, and building a supportive community for entrepreneurs.

Whether you’re a quilter, card maker, or an aspiring designer, Carina’s journey from a university professor to CEO provides valuable lessons on turning creative pursuits into a substantial income.

Tune in to harness the secrets of succeeding in the digital marketplace and find out why perseverance in creative entrepreneurship pays off. This episode is a must-listen for anyone looking to craft their success story in the creative business world.

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Strategies for Scaling from the Ground Up May 07, 2024

In this episode I sit down with Robert Brill, the visionary behind a multimillion-dollar advertising agency that started from the ground up. Discover how Robert transformed his zero-capital startup into a thriving enterprise recognized multiple times on the Inc 5,000 list. This episode is a treasure trove for anyone interested in entrepreneurship, digital marketing, and the power of resilience.

Learn from Robert’s extensive experience as he shares the crucial steps of bootstrapping, the challenges of digital advertising on platforms like Meta, and how leveraging AI and data can drastically improve your marketing strategies. Whether you’re just planting the seeds of your first business or looking to scale up, Robert's insights on finding product/market fit and creating sustainable advertising tactics will guide you towards success.

Don't miss out on expert strategies for navigating the complexities of the advertising world and actionable advice on turning challenges into opportunities.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Born to lead and not to be led Apr 30, 2024

Victoria Pelletier is a leader and corporate executive. Join me for an insightful conversation on leadership, resilience, and transformation. Victoria’s journey from overcoming adversity to becoming a COO at 24, a President by 35, and a CEO by 41 is a testament to her tenacity and vision.

Victoria shares her strategies for breaking barriers, empowering others, and paving new paths in boardrooms and beyond. We delve into her thoughts on Diversity, Equity, and Inclusion (DEI), building a strong personal brand, and the future of leadership in today’s changing world.

Listeners will also get a sneak peek into her upcoming book, “Whole Human Leadership,” which champions a more empathetic and impactful approach to leadership.

Tune in for powerful lessons, actionable insights, and the tenacious spirit that has fueled Victoria’s success. Are you ready to ignite your drive and transform challenges into strengths? Then this episode is for you!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Releasing Limiting Beliefs Apr 23, 2024

Explore the keys to transformative leadership on “Leadership Advantage” with host Sonia C. and guest Kyle Gillette. Gain insights into:

Releasing limiting beliefs
Empowering your team
Unlocking your full potential

Discover how releasing limiting beliefs fuels creativity and confidence, driving transformative change. Learn about Kyle’s program, designed to fuel personal and professional growth by overcoming obstacles.

Gain actionable strategies for conquering imposter syndrome and cultivating a growth mindset in leadership roles. Don’t miss this empowering episode!

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Living Life On Your Own Terms Apr 16, 2024

In this inspiring episode of the "Tenacity with Sonia C Podcast," host Sonia C sits down with Erika Beeson, a passionate empowerment coach, expert in personal development, and author of "Renewal of You." Erika shares her compelling journey from adhering to societal expectations to embracing a life of authenticity and independence. Explore the pivotal moments that drove Erika to break away from the status quo and the significant insights she uncovered about self-discovery, resilience, and the healing power of nature. This episode is packed with actionable advice on escaping personal and professional stagnation, the value of a digital detox, and utilizing your challenges as catalysts for growth. Whether you aim to recapture your joy or discover your genuine purpose, Erika provides the motivation and resources necessary for stepping boldly into the life that truly enriches your spirit. Tune in to ignite your path to empowerment and start living life on your own terms.

IG: https://www.instagram.com/techiesoniac

Tiktok: https://www.tiktok.com/@techiesoniac

You Tube: https://www.youtube.com/@TenacitywithSoniaC

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Happiness as a Business Model Apr 09, 2024

Let's dive into the intricacies of finding joy, fulfillment, and balance professionally. Through this engaging conversation with Richard, a seasoned entrepreneur passionate about fostering happiness in the workplace, this episode offers listeners a unique blend of personal insights, practical advice, and inspirational stories. Richard shares his journey from managing teams across the globe to his pivot towards spreading happiness in the corporate world, shedding light on the challenges and triumphs of creating a culture where joy and productivity flourish side by side. Join Sonia and Richard as they explore creating a happier work life.

IG: https://www.instagram.com/techiesoniac

Tiktok: https://www.tiktok.com/@techiesoniac

You Tube: https://www.youtube.com/@TenacitywithSoniaC

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
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Embracing a New Chapter In Life Apr 02, 2024

Embark on a journey of transformation and empowerment with our latest episode, 'Embracing A New Chapter in Life.' Dive into the inspiring story of a women who dared to redefine her path by stepping into the tech world, showcasing the limitless possibilities that await when we open ourselves to change. This episode is a celebration of courage, resilience, and the power of embracing new beginnings, no matter where you are in life's journey. Whether you're considering a career pivot, eager to dive into the tech industry, or simply looking for a dose of motivation, this story will leave you inspired to chase your dreams and embrace your own new chapter. Tune in to discover how you, too, can navigate the challenges of a career transition and thrive in the ever-evolving landscape of technology.

IG: https://www.instagram.com/techiesoniac

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You Tube: https://www.youtube.com/@TenacitywithSoniaC

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Blueprint for Thriving in Business and Life Mar 26, 2024

Ever wondered how some entrepreneurs turn their setbacks into success stories? In this episode we're joined by Peter Sorgenfrei, an entrepreneur who's mastered the art of bouncing back stronger. With years of experience building startups and advising founders on leading healthier, happier lives, Peter delves into the importance of startup culture, the art of bootstrapping, and the power of learning from every mistake. Discover how to navigate the complexities of growth, board dynamics, and competition for capital, all while staying true to your vision. Tune in for an episode filled with actionable insights and inspirational tales for entrepreneurs at any stage of their journey. Join us as we uncover the secrets to resilient success with Peter Sorgenfrei.

www.soniacouto.com

IG & Tik Tok: @Techiesoniac

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The Path to Finding True Fulfillment Mar 19, 2024

In a world where the grind and external achievements dominate our pursuits, the essence of true fulfillment often gets lost in the noise. But the most meaningful journey involves turning inward, embracing our vulnerabilities, and recognizing that true strength lies in confronting our fears, not concealing them.

Have you ever found yourself surrounded by all markers of success but devoid of happiness? In this enlightening episode, we delve into Kevin Palmieri's life—a life that, from the outside, seemed impeccable, yet was unraveling at the seams. We explore the pivotal moments that led him from the depths of rock bottom to a profound journey towards self-discovery and genuine self-love—a transformation that reshaped his entire existence.

Transformation extends beyond the physical; it encompasses character, leadership, and a positive outlook. Kevin shares his journey of ego shedding to emerge not just as a physically strong individual but as a genuinely better person. In a space where toxicity has no place, Kevin’s story is one of authentic growth, community building, and the power of positive change.

Join us as we uncover the layers of true transformation with Kevin Palmieri, and find inspiration to embark on your own journey towards real fulfillment and self-improvement.

IG: techiesoniac

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How a Simple Idea Ignited a Startup Revolution Mar 12, 2024

How David and the founders, from Tweva, turned a dinner rant into a digital revolution on 'Tenacity with Sonia C'. Get ready for a journey of entrepreneurship, overcoming introvert hurdles, losing a co-founder to illness, and shaping the future of social TV for small businesses. This isn't just a chat; it's a blueprint for disrupting the digital world.

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The Power of Transformation Mar 05, 2024

Discover the Power of Transformation. Amanda Greaves author of The Chameleon Diaries walks us through her journey of feeling trapped in a life that seemed perfect to everyone else but left her wanting more. Amanda transitioned from being a celebrated interior designer to embarking on a profound journey of self-discovery and fulfillment. Hear how Amanda faced her challenges, embraced her true desires, and mustered the courage to live authentically. Get ready to be inspired by her quest for deeper meaning and find the motivation to pursue your path of true self-alignment. Tune in now and start your journey towards transformation.

@techiesoniac

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Harnessing Artificial Intelligence for Business Success Feb 27, 2024

Ever wonder how AI can transform your business? AI expert Jonathan Green unravels the journey of integrating AI into business strategies for success. Get actionable insights on making AI work for you.

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Transforming Burnout into Breakthroughs with Vacation Guru Jennica Cabrera Feb 20, 2024

Have you ever felt like you needed a vacation from your vacation? Join me as I unravel the secrets to succesful vacationing that enhances, rather than hinder, our professional lives with vacations expert Jennica Cabrera

IG/TikTok: @TechieSoniaC

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Unleashing Lifetimes of Wisdom and Experiences Through Books Feb 12, 2024

Let's explore the untapped power of reading and how to unlock decades of wisdom, catalyze growth, and inspire action beyond just words.

IG/TikTok: @TechieSoniaC

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Social Media Authenticity: The Path to Business Growth Jan 29, 2024

Jeanne walks us through the importance of organic marketing on social media, explaining how to share authentic content without prior experience, and how she grew her business to seven figures.

IG/TikTok: @TechieSoniaC

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From Submariner to Angel Investors Network CEO with Jeff Barnes Jan 15, 2024

Discover how Jeff's experiences in the Navy equipped him with unique skills and a distinctive perspective that proved invaluable in his role as CEO. We'll explore the challenges and triumphs of transitioning from a structured military environment to the dynamic and fast-paced world of angel investing, where adaptability and strategic thinking are key.

IG/TikTok: @TechieSoniaC

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Embracing Change and Driving Innovation with Andres Klaric Jan 02, 2024

Let's dive into the fintech world with Andres Klaric, the visionary Co-Founder of Fuse. This episode explores Andres's unique journey from Bolivia to the forefront of financial technology, discussing the inception of Fuse and its impact on the lending industry. Listeners will be captivated by the strategic pivot from B2C to B2B, the innovative approaches Fuse employs to enhance lending experiences, and the valuable lessons learned from perceived failures.

IG/TikTok: @TechieSoniaC

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The Essence of Tenacity with Sonia C Dec 21, 2023

In this inaugural episode of 'Tenacity with Sonia C,' join host Sonia as she embarks on a journey into the heart of authentic leadership. Discover what sets apart the resilient 10% of startups that succeed against the odds. Sonia shares her 18-year tech industry adventure, the ups and downs of leading Konverge Digital Solutions, and the personal challenges and triumphs of bringing products like MenuSano and Field Eagle to life.

IG/TikTok: @TechieSoniaC

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