Tenacity With Sonia C is a podcast for startups, entrepreneurs, founders, and operators who want honest conversations about building, scaling, and leading real companies.
These are practical lessons from people who’ve actually built and grown businesses, not just talked about them.
Behind every success are messy decisions, setbacks, pivots, and moments where everything almost fell apart. Sonia sits down with experienced founders and CEOs to unpack what really happens behind the scenes, the hard calls, the failures, the rebuilds, and the lessons learned along the way.
No fluff. No motivational speeches. No personal brand pitches.
Just real experience and actionable takeaways you can apply to your business and life
What You’ll Hear
Operator-level conversations: no cliches, no exaggerations, just real business.
Unfiltered lessons from founders: wins, losses, pivots, rebuilds and scaling.
Product, leadership & growth insights: what actually moves companies forward.
Honest talk on resilience: the realities of building businesses that last.
If you want depth, clarity, and real founder wisdom, you're in the right place.

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