Stay Paid Podcast

Latest Episodes:

374 - Top 5 Must-Have Real Estate Landing Pages Aug 04, 2022

Show notes

Are you still sending strangers to your website, hoping that they will give you their contact information or (even less likely) reach out directly to you? If so, you're missing out on a HUGE opportunity for lead generation with hundreds, if not thousands, of people in your area. The reality is that people do not convert on home pages; they convert on landing pages. In this episode, we're going to go over the top five landing pages real estate agents need to start generating leads today.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Article: 5 Clever Real Estate Landing Pages That Actually Convert - https://bit.ly/3S7Y7AD

Webinars

ReminderMedia Landing Pages: A First Look at Our Newest Lead-Generation Tool - https://bit.ly/3OBBEJn

The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3oHHZYU

Free e-books:

The 5 Biggest Mistakes to Avoid When Selling Your Home - https://bit.ly/3cOVx2n

Is a Multigenerational Home Right for You? - https://bit.ly/3SaJA7a

A Guide to Buying Your First Home - https://bit.ly/3Q0T0Aj

Demos :

Landing Pages - https://bit.ly/3JgHf6S

Local Events Newsletter - https://bit.ly/3PLUzTc

Free offer: Postcards plus free landing page - https://bit.ly/3ScHh3t

0:00 Introduction

1:33 The difference between landing page and homepage

3:53 Our research and findings

4:41 Landing page 1: Home valuation/Comparative market analysis

6:49 Landing page 2: Property search

9:54 Landing page 3: Real estate farm

11:28 Landing page 4: Community guide

12:13 Landing page 5: Exclusive homeowner information

14:24 How to promote your landing pages

17:14 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

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373 - Lead Generation That Works (with Jen Dillard) Aug 01, 2022

Show notes

During this week's Stay Paid episode, we speak with Jen Dillard, who, along with her team of 14 real estate agents, was able to grow their sales volume from $21M to $78M in ONE YEAR! She discusses how she did it, what led her to build a team, how she keeps her agents motivated, and more. Listen to her interview to discover the marketing campaign she uses that has people recognizing her in the grocery store, the criteria she uses to successfully select new and experienced agents for her team, the conversation she has with agents who find themselves stuck that gets them moving again, and what she does in her newsletter that has people who aren't even her client (yet) signing up to receive it.

Be sure to check out our show notes at www.staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Instagram: @jdreteam

0:00 Introduction

1:15 Jen's business bio

4:02 What led you to build a team?

5:49 What is your recruiting strategy?

7:10 Thoughts on growing pains

8:33 How do you motivate your team?

10:13 How do you approach lead generation?

11:33 How do you nurture and ask for referrals?

14:46 About Jen's home staging service

16:53 What are you telling agents about the market?

18:58 What fueled your huge leap in growth?

20:41 What advice do you share with moms and female entrepreneurs?

22:16 What would you say to someone who is struggling?

24:38 Jen's routines for success

26:05 Advice Jen would give to the younger Jen

28:01 Action Item

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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372 - 7 Tips to Help You Start Networking Jul 28, 2022

Show notes

Most of us have never been taught that our net worth would be intimately tied to our network—that the relationships we should nurture will enrich our personal and professional lives in ways we'd never expect. So today, we're going to address this essential life skill. We're providing 7 tips for how to start building a network of professional contacts that will benefit you personally and professionally long into the future. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Blog: Get to Know Your Clients with the F.O.R.D. Method - https://bit.ly/3Ppm1po

0:00 Introduction

2:21 The nature of a business network

3:21 Benefits of a strong business network

4:34 Tip 1: Look for people who will help your career

5:43 Tip 2: Make friends, not connections

6:39 Tip 3: Tap people you already know

8:13 Tip 4: Join alumni club

9:12 Tip 5: Help others first

10:30 Tip 6: Get social

12:18 Tip 7: Follow up

14:26 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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371 - How to Create a Magnetic Authentic Brand Jul 25, 2022

Show notes

In her book, The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm, Kristin Shea encourages financial advisors to remember that people do business with people, and to connect, add value, and engage with their clients in a way that is authentic to them and creates an amazing experience for their clients. Listen to her interview and discover the nature of "magnetic authenticity" and why it works to attract and repel potential clients (and why that's okay), the damaging consequences of scaling a business to be too large, and the reason you should ignore the computer algorithms in favor of the human algorithm. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Download the first two chapters of Kristin's book here: www.truthaboutdm.com/earlychapters/

The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm. Leave a review on Amazon, then email Kristin with your Amazon username. She'll send you a free copy of her book to share with a friend!

If you are an advisor who brings in $10M a year in new assets and would like to join Kristin's exclusive community, then apply at TriadPartners.com/apply/SP.

Follow Kristin on LinkedIn - https://bit.ly/3IQLZzU

0:00 Introduction

2:27 Kristin's business bio

7:57 Observations about the conveyor belt culture

10:48 How are you creating custom experiences?

12:43 Triad Partner's origin story

17:06 Connect. Add Value. Engage. (CAVE)

19:10 About "magnetic authenticity"

21:37 Example of magnetic authenticity in action

26:15 The experience that shapes Kristin's content strategy

28:20 Social media's human algorithm

33:38 Kristin's commitment to being accountable

39:25 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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370 - How to Inspire Your Team to Perform at Their Best Jul 21, 2022

Show notes

Your job as a leader or manager is to provide your people with the opportunity and resources they need to succeed. In today's Silver Dollar episode, we discuss how you can provide those opportunities and resources—and do it in a way that is also motivational! The keys are to provide the right task (we explain the two types of tasks), to the right person (it helps to know if they are intrinsically or extrinsically motivated), with the right type of reward (the wrong reward can work against you). You'll get some real-world examples of how to apply what we've discovered to the workplace. Follow their lead, and you'll reap the benefits of having more productive and happier team members.

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Drive: The Surprising Truth About What Motivates Us by Daniel Pink - https://amzn.to/3z9Md1N

0:00 Introduction

1:26 Extrinsic vs. intrinsic motivation

2:17 5 motivational types

2:55 Algorithmic and heuristic tasks

4:14 Karl Duncker's candle problem

7:05 Application to the workplace

7:46 Examples

9:01 Locus of control

11:02 Example

12:42 Developing an internal locus of control

16:48 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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369 - Generating Leads in This Crazy Market (with Michael Hellickson) Jul 18, 2022

Show notes

Michael Hellickson is a top-rated coach whose clients are guaranteed to double their income, or he gives them their money back. Michael joins the Stay Paid pals to about the fantastic opportunities that await eager and disciplined agents during this crazy market. Listen and among the things you'll find out are: the 3 strategic moves independent agents and brokers need to make now to pull ahead in this economy, the unbeatable "rule of 3" follow-up formula that gets leads to convert, why relying solely on referrals for new business is a recipe for disaster, and the single question you need to ask before hiring any business coach. Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Text the words Club Wealth to 727-287-5993 and receive a list of the top 17 lead sources.

Club Wealth Real Estate Agent Mastermind on Facebook

0:00 Introduction

2:10 Michael's business bio

2:54 The market has shifted, and it's great!

4:49 3 strategic steps to take now

7:34 Your job as a coach, team lead, or manager

9:21 Any lead sources better than others now?

11:47 The need for a diversified lead flow

13:46 Follow up. Make the calls.

18:02 Real estate requires direct outreach

20:30 The declining rate of buyer referrals

22:06 You need to ask for the referral

23:23 Making sense of buyer referral statistics

25:24 You need to diversify lead sources | Do it all

29:54 Coaching: You get what you pay for

31:42 Different coaches for different audiences

33:52 Success in your niche

36:10 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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368 - Quiz: What Motivates You? Jul 14, 2022

Show notes

Motivation is a hugely popular topic. There are self-help books galore, YouTube videos with thousands of clicks that promote stories of inspiration, and motivational speakers who get paid big money to speak to packed theaters. In today's Silver Dollar episode, we're talking about the different sources of motivation. Even more important, we discuss what you can do to improve your circumstances both professionally and personally once you discover what motivates you. Don't forget to check out our show notes for details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

From Leadership IQ: Quiz: What Motivates You? - https://bit.ly/2FNFwIV

From Sprout: Extrinsic vs. Intrinsic Motivation - https://bit.ly/3P9MSFB

0:00 Introduction

0:51 Popular interest in motivation

2:07 Definition of motivation

2:27 Intrinsic and extrinsic motivation

3:34 Personal reflections on motivation

4:40 The need for balance

5:52 5 motivational types

7:11 What motivates you? | Quiz

9:47 Arielle – Motivated by affiliation

10:00 Luke – Motivated by power

11:47 Josh – Motivated by achievement

13:18 The value of knowing aspects of your personality

14:14 Episode teaser

15:52 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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367 - The Quickest Path to Grow Your Business (with Jon Randall) Jul 11, 2022

Show notes

Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh

Website: https://dynamicdirections-d2.com/

Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9

0:00 Introduction

1:33 Jon's business bio

3:55 The quickest path to new clients

5:43 Go deeper with the services you offer

8:38 Improve the experience

14:02 Asking for referrals

16:58 Clients want to hear from you more often

21:06 Target marketing | Be a big fish in a small pond

24:29 How to find your ideal client

25:30 Niche | value proposition | bigger and better results

28:03 Creating client advocacy boards

31:35 Jon's routines for success

33:54 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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366 - 10 Essential Email Subject Line Tests Jul 07, 2022

Show notes

Image having 100% confidence that if you were to use one subject line vs. another, you'd be assured a higher open rate . . . well, imagine no more. We've got the secrets, and we're giving them away. In this week's Silver Dollar episode, we review the results of 10 email subject line tests that will forever change the way you write your emails. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

14 Research-Backed Ways to Split Test Your Subject Line for a Higher Open Rate - https://bit.ly/3OFW4lm

0:00 Introduction

3:00 How email subject line split tests work

3:40 Test 1: Name vs. No name

5:27 Test 2: First person vs. Second person

6:34 Test 3: Urgency vs. No urgency

7:38 Test 4: Longer vs. Shorter

9:30 Test 5: Emoji vs. No emoji

11:37 Test 6: Capitalization vs. No capitalization

12:30 Test 7: Exclamation points vs. No exclamation points

14:07 Test 8: Ambiguous vs. Specific

15:44 Test 9: Gratitude vs. No gratitude

17:10 Test 10: Free vs. Synonyms

20:15 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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365 - 3 Steps to More Referrals and Less Awkwardness (with Brandon Hegg) Jul 04, 2022

Show notes

This week's guest is Brandon Hegg. Brandon has more than 15 years' experience in sales production, leadership, and coaching. He especially enjoys working with new financial advisors to shorten their time to productivity. During his interview, you'll discover all the details of Brandon's IPA system for incorporating referral discussions into regular conversation and a super creative way to thank clients for referrals that immediately endears you to your client and the person referred. Plus, he explains how to get better client responses and more business with one key question.

You can also get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Email: brandon@dynamicedirections-d2.com

LinkedIn: Brandon Hegg

Cell phone: 612-271-5536

0:00 Introduction

1:41 Brandon's business bio

3:28 A better way to ask for referrals (IPA)

4:55 Improve

6:14 Set the expectation

6:54 Praise

8:27 Ask

9:02 How when and often to ask for referrals

10:45 A different way to thank clients for referrals [Golden Nugget]

12:47 The importance of the 90-day touchpoint

13:22 You NEED to ask

14:22 Why you don't say you're busy [Golden Nugget]

15:24 Make your clients a part of your journey

17:11 Asking better questions and the limbic brain

20:02 How to tap into the limbic/emotional brain

23:11 The interplay between logic and emotion

25:15 Example 1 – effective and ineffective

28:01 Example 2 – effective and ineffective

29:36 Example 3 – effective and ineffective

30:34 Other successful lead sources for advisors

34:46 Advice Brandon would give to the younger Brandon

37:21 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

https://www.tiktok.com/@staypaid_podcast

https://www.facebook.com/staypaidpodcast

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