Stay Paid Podcast

Latest Episodes:

394 - Building an Independent Brokerage (with Tim Garrity) Oct 10, 2022

Show notes

Many professional real estate agents start their careers by joining a team. After a few years, they might build their own team. Typically, these agents are associated with big-box brokers. This week's guest is Tim Garrity, and he took a different route. Tim wanted to run things his way. Listen to the episode and discover: The strategy Tim used to build his client base and grow from 10 to 40 agents and $10M to $40M in volume, the 3 steps he takes to ensure agents can be productive and accountable, and the distinctive content strategy he's been using since the beginning to generate leads.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Blog: The Only 3 Real Estate Content Ideas You'll Ever Need

0:00 Introduction

1:55 Tim's backstory

4:14 What were the early years like?

7:41 Why did you decide to become a broker?

10:39 What is your strategy for recruiting agents?

12:44 What does every new agent need now?

15:18 How do you hold your team accountable?

18:37 How do you get the leads for your team?

23:38 Why start a brokerage rather than join existing company?

26:48 How do you coach agents through failure?

28:42 Do you have a principle you live by?

32:40 Action Item

393 - A Hard (but Worthwhile) Lesson in Leadership Oct 06, 2022

Show notes

Today, we're sharing a story about what happened at our company, ReminderMedia, a while back and how Luke (our president) missed a few things about leadership that quickly led to 17 salespeople quitting. If you can take something valuable away from our story, then airing our dirty laundry will have been worth it. When you listen, you'll discover the 4 pillars of leadership leaders must uphold to earn the respect and allegiance of their followers and move their businesses forward, why a leader's vision is doomed to fail if followers don't get an answer to one important question, and the one thing leaders most often fail to do because they lack internal integrity.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Blog: Here's How to Prepare Your Salespeople for Leadership Roles [Updated]

Your Very Own Professional Publication: remindermedia.com/branded-magazines/

0:00 Introduction

0:10 Two big announcements

2:30 Backstory to the hard lesson

3:28 The challenge to our company vision

5:55 Pillar 1: Set a vision

6:46 Pillar 2: Inspire people to the vision

9:46 Pillar 3: Walk the walk

11:06 Pillar 4: Hold yourself and your people accountable

13:40 The takeaway

16:32 Action Item

392 - Check Yourself: Promoting Personal Accountability (with John G. Miller) Oct 03, 2022

Show notes

John G. Miller, the author of QBQ!: The Question Behind the Question and this week's guest on Stay Paid, reports that the #1 problem facing corporate America—according to the people in corporate America—is a lack of personal accountability. However, the real problem (as John sees it) is that very few people associate the word personal in personal accountability with their own person. Seems that whatever the problem, it's always someone else's fault. Well, it's not—this time, it really is about you.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Website: QBQ.com

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00 Introduction

1:43 John's backstory

3:46 Accountability and the 3 traps

5:58 The most common trap

7:31 The prompt for the QBQ method

9:32 QBQ catches on

10:57 A lack of corporate accountability | The Quiet Resignation

12:30 The first myth of accountability

14:11 The second myth of accountability

17:54 How to operationalize QBQ | The methodology

20:54 A notable success story

23:20 About the book Raising Accountable Kids

25:01 Books with impact

28:46 Action Item

391 - 7 Ways for Service Professionals to Become Unforgettable Sep 29, 2022

Show notes

When you consider that 70% of consumers use the business they think of first, you quickly realize that it's imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Blog: The Science of How to Be a Memorable Service Professional

Free E-book: The Relationship Marketer's Guide to Branding

TIMESTAMPS

0:00 Introduction

1:13 What is memory?

1:54 Why do we forget?

3:38 #1: Optimism

5:18 #2: Reliability, trustworthiness, responsibility

6:29 #3: Tenacity

7:33 #4: Self-confidence

8:16 #5: Respectfulness

9:07 #6: Interpersonal connectedness

9:47 #7: Resilience

12:27 Action Item

390 - How Brock Johnson Gained 35K Followers Without Spending a Dime Sep 26, 2022

Show notes

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Instagram and all social media platforms: @brock11johnson

TIMESTAMPS

0:00 Introduction

1:45 Brock's backstory

4:20 Great strategy for recording content

5:39 Repurposing content

8:10 Attracting followers: Explorer Page, saves, shares

10:05 Including a CTA: experiment

14:24 2 key tips to get on the Explorer Page

18:43 Long or short captions?

20:35 How often should you post?

21:33 Stories vs. Reels | Documentation vs. creation

24:01 Instagram's collaboration feature

26:10 Instagram's pin feature

28:40 Ideas for hooks

31:49 What's the next big thing?

33:12 Comparing the value of followers

35:13 Brock's favorite quote

36:49 Brock's words to live by

36:49 Action Item

389 - Industry Shakeup on the Horizon (with Ed Stulak) Sep 23, 2022

Show notes

In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he's closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect with Ed on Instagram and all social media: @edstulak

0:00 Introduction

0:58 Ed's backstory

1:37 Where is the industry headed and how should agents adapt?

3:18 What is the most neglected marketing strategy?

5:52 Why do agents fail so early in their careers?

7:17 Thoughts about realistic expectations and needed training

9:21 Should agents start solo or join a team?

10:51 What do you wish you knew before you started in real estate?

14:17 To what do you attribute your success?

17:33 Action Item

388 - Direct Response Makes You Rich. Branding Makes You Wealthy. Sep 22, 2022

Show notes

You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn't be wrong. But do you know when to use which strategy? And why? In today's Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Branding

Special offer: staypaidpodcast.com/offer

0:00 Introduction

0:43 Fast money vs. big money

2:07 Direct response marketing: defined and explained

3:05 Examples of direct response marketing

3:36 Tangible vs. intangible ROI

4:20 Typical ROI of direct response marketing

6:07 Branding: defined and explained

7:05 Examples of branding

9:19 5 steps to building a brand

10:27 Benefits of branding

11:24 When you are your brand

14:05 Action Item

387 - How to Build a Company People Love, Doing Work That Matters Sep 19, 2022

Show notes

When Jay Falconio was hired by Remco Insurance Services to oversee operations and human resources, he was instructed to grow what was essentially a mom and pop commercial insurance business. Jay had transitioned from a career in hospitality, and he didn't know a thing about his new industry. But he knew about people and how to treat them well, so, Joe did what he knew best. He found local talent to whom he gave time, attention, and guidance. He got to know employees as people outside of work, and they, in turn, bought into the culture at Remco. Listen and discover what it looks like to treat your employees and customers as if they were family and how you can balance accountability with caring.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Call Jay direct: 267-346-0202

Social media: @remcoinsuranceservices
Blog: Get to Know Your Clients with the F.O.R.D. Method
Blog: The Science of How to Be a Memorable Service Professional
Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

0:00 Introduction

1:05 Putting the "P" in persistence

2:34 Jay's background story

5:13 Growing a small company

6:37 Building a family-like company culture

8:42 Finding employees that fit a culture

10:57 Offer security to attract employees

12:55 Benefits of niche job positions

14:54 Balance accountability with family-like culture

19:12 Marketing a small business

25:57 Jay's routine and words to live by

25:12 Action Item

386 - How to Prepare a Strategic Plan for 2023 Sep 15, 2022

Show notes

Closing out the year strong isn't just about executing the present; it's also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you'll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

FREE e-book: How 5 Top Producers Generate Referrals

FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success

0:00 Introduction

1:40 The importance of having a strategic plan

2:24 What is strategic planning?

2:49 Visualize the future

4:10 Tools for planning: Reverse engineer your revenue goals

5:49 The critical need for tracking your performance

7:36 Tools for planning: S.W.O. T. and S.M.A.R.T.

8:56 Thoughts on the necessity of attainable goals

9:40 Tools for planning: Set initiatives

10:09 Thoughts on sticking to the plan

12:52 Action Item

385 - A Really Different Way to Use Facebook Groups Sep 12, 2022

Show notes

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they're all about helping each other with full transparency about what works. Listen to Joe talk about how he's changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Facebook Group: The Insurance Syndicate

Website: redwoodagencygroup.com

0:00 Introduction

2:16 Joe's business bio

5:18 Challenges when scaling a business

7:05 Starting up The Insurance Syndicate

9:36 Using Facebook as a recruiting tool

10:20 Attracting followers with content

14:04 The value of moderators

15:54 Lead generation and asking for promotion