Stay Paid Podcast

Latest Episodes:

404 - Inspiring Young Entrepreneur Won't Be Stopped (with Johnny Nitafan) Nov 14, 2022

Show notes

Johnny Nitafan may only be 21 years old, but his story and unbeatable drive to simply keep going will inspire anyone who's hit a bump in the road, or perhaps already crashed, and has thought about giving up. After numerous failures, Johnny is crushing it as an insurance agent, having written $125,000 in business in 45 days. During his interview, Johnny tells the incredible story of his journey. He also reveals his prospecting strategy and the massive action he continues to take to drive business. Most inspiring is his willingness to be vulnerable and share the details of the hardships he's endured to get to where he is today.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Social media: Search JohnnyNitafan1
Podcast on YouTube: From Unknown to Unforgettable

0:00 Introduction

2:17 Johnny's backstory

7:22 Johnny's move into insurance

8:23 Preparation is key to door knocking and cold calling

9:28 Find the decision maker; persist with the gatekeepers

11:26 Prospecting activity

14:55 Strategy to recruit agents

16:46 The "10-in-play" prospecting strategy

19:49 A spin on the triple dial

21:06 Use of automation

22:29 Use of voicemail drops

23:53 Use of auto text platform

25:09 Advice for new insurance agents

28:16 Life lesson: Act as if . . .

35:32 Action Item

403 - How to Identify Your Next Superstar Salesperson (4 Traits) Nov 10, 2022

Show notes

Hiring salespeople is one of the most important things business owners do. You need to make sure you put the right people in the seat because if you don't, then you've wasted precious resources and put the future security of your business at risk. Is there a way to be certain that the person you've decided to interview has what it takes when it comes to the close? In this episode, we share the four traits that have produced the best sales hires for our multi-million-dollar business.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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E-book: The Ultimate Rookie Year Guide. Help your new real estate agents get off on the right foot. Share this e-book with them and set them up for success.
Lead magnet: Tailgating season is here! Download our free football tailgating pack, add it to your site as a lead magnet, and collect the email addresses of people who download it. Or, send it to the football fans in your sphere as a small gift to say thank you. The pack includes a printable checklist of essentials, four recipes for tasty tailgating fare, and a visual guide for grilling different meats.

0:00 Introduction

1:44 Do they have positive energy?

2:16 Energy is not volume

4:04 Can they hold a conversation?

5:26 Ask discovery questions

7:07 Do they have the drive?

7:38 Ask about their struggle

10:05 Do they have character, integrity, work ethic?

10:53 Ask revealing questions

13:59 Action Item

402 - Closing FSBOs (with Jeremias "Jman" Manerio) Nov 07, 2022

Show notes

Jeremias "JMan" Maneiro crushed his first year in real estate with 43 transactions. How'd he do it? By door knocking, pursuing expired listings, and winning over FSBOs. During this week's Stay Paid interview, Jeremias shares his advice for prospecting and creating videos that have won him thousands of followers on social media. Listen and hear why adversity in the market can be a boon to the professional real estate agent, discover a killer move that blows away every FSBO objection, and find out the most important tip for shooting videos regardless of your experience.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Website: com
Social media: jmanspeaks

0:00 Introduction

1:13 Jeremias' backstory

2:00 Advice for agents during this market

2:59 FSBOs and door knocking tips

5:21 Staying in touch with clients

6:16 Advice for creating videos

8:55 Thoughts about social media platforms

11:10 Advice for struggling entrepreneurs

12:11 Jeremias' words to live by

13:49 Action Item

401 - Optimize Your Google Business Profile and Rank Higher Nov 03, 2022

Show notes

In 2004, Google implemented local SEO to give local companies a shot at competing with their national competitors. If a search indicated a geographic intent such as a search for a real estate agent, restaurant, roofer, plumber, or doctor, Google and other top search engines made local results more visible to users. In today's Silver Dollar episode, we're talking about why local SEO is important to your business, and how you can optimize your Google business page so that you rank as high as possible to get featured in the Google Pac.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Blog: How Agents Can Increase Brand Awareness with Local SEO

0:00 Introduction

1:06 Why local SEO matters

1:46 What local SEO is and how it works

3:28 Create a Google business page

4:33 3 ways people will find your business

6:03 Optimize tip #1: Primary business category

6:28 Optimize tip #2: Include keywords

7:50 Optimize tip #3: Additional categories

8:29 Optimize tip #4: Keywords in customer reviews

10:50 Optimize tip #5: Have a complete profile

11:49 Optimize tip #6: Make your N.A.P. consistent

12:50 Compare and search your Google page

14:16 Action Item

400 - The 4 Most Lucrative Calls Entrepreneurs Can Make Oct 31, 2022

Show notes

We're super excited because not only is this Silver Dollar episode of Stay Paid airing on Halloween, it's also our 400th episode! Today, we discuss the four critically important and most lucrative groups of people you need to be calling right now and before the holidays to stand out, reconnect, and set the tone for future calls and business in the coming new year.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Download all of our FREE CALL SCRIPTS when you click here.

0:00 Introduction

2:14 Group 1: Prospects

3:02 The best mindset for calling prospects

3:52 The numbers don't lie: Baylor U study

4:40 Tip: Call old leads

5:22 Best times to call

5:51 Tip: Watch cold calls on YouTube

6:39 Group 2: Past clients

7:19 Why you must ask for referrals

8:21 5 reasons to call past clients

10:03 Group 3: Vendor referral partners

10:48 How to identify vendor referral partners

11:54 Group 4: Sphere of influence

12:41 The best mindset for calling your sphere

16:28 Action Item

399 - How to Be Privy to Your Competitors' Marketing Secrets Oct 27, 2022

Show notes

Some of the most critical information you can have about your industry and your own local market is what your competitors are doing. After all, if they're pulling prospects away from you, then you'd like to know how they're doing it so you can plan your counteroffensive! In today's Silver Dollar episode, we're describing 6 awesome tactics you can use to spy on your competition to figure out what marketing strategies are working for them, and then use the same to your own advantage.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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0:00 Introduction

1:20 Meta Ad Library: see Facebook ads

0:00 SimilarWeb.com: tons of info on company, web traffic, audience interests, channels

0:00 YouTube ads: save and study ad videos

9:07 Get retargeted

9:32 Check backlinks

11:09 Additional grassroot efforts

13:02 Action Item

398 - Simplify Your Client Touchpoints (with Sean Carpenter) Oct 24, 2022

Show notes

This week, Sean Carpenter joins the Stay Paid pals to discuss the changing real estate market, the various ways agents can effectively reach out to their clients, and what goes into building a high level of trust among clients and prospects. Hear Sean talk about why the clients you've served in the last 12 months (LTM) are your best source of new deals and commissions, how to promote the six channels agents in today's environment must use to stay in front of their audience, how to use a simple formula that will ensure you have 420 touches with clients every month and with minimal effort.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Instagram: @seancarp

Blog: carpscorner.net

Website: SeanCarpenter.com

0:00 Introduction

3:02 Sean's backstory

4:51 Practicing the basics

7:15 Advice to agents in a changing market

9:17 The 6 channels of communication

12:53 Easily implement 6 channels of communication

15:05 How many touchpoints is recommended

17:13 The 6 channel challenge = 420 touches

19:20 How to keep touchpoints organized

22:19 Think relationally, not transactionally

25:34 Length of time it took to build these habits

29:54 The Attention Economy

31:08 The 3 Cs of building trust

32:59 Sean's principle to live by

36:12 Action Item

397 - 7 Science-Based Tips to Make a Great First Impression Oct 20, 2022

Show notes

You know how important building a rapport with a potential client is—fail at this, and the chances of moving forward are close to none. And critical to being able to build a good rapport is making a positive first impression.

In today's Silver Dollar episode, we share information we've gathered about how first impressions work in the brain, what people are judging in those first moments of meeting you, and the seven aspects of your body language that you can monitor and adjust to make a great first impression.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Article: Why First Impressions Stick: And What You Can Do About It

0:00 Introduction

0:43 Instant likeability

1:42 The triune brain

3:07 Why first impressions stick

5:44 Tip #1: Adjust your attitude/facial expression

6:46 Tip #2: Stand tall

8:45 Tip #3: Smile slowly

9:20 Tip #4: Make eye contact

9:46 Tip #5: Active listening

10:44 Tip #6: Lower your vocal pitch

11:48 Tip #7: Shake hands

14:13 Action Item

396 - Maximize Client Loyalty with Radical Generosity (with John Ruhlin) Oct 17, 2022

Show notes

Receiving gifts is something that many clients expect around the holidays—we're simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today's episode, we're speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can't touch.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

0:00 Introduction

2:09 John's backstory

4:01 The lesson that changed John's life

7:15 Systematizing the unexpected

12:03 The follow-up strategy

16:02 Gifts are strategic investments

18:15 Recommended frequency for giving gifts

18:44 The power of the meaningful gift

21:09 Why food is the worst client gift

24:45 Your gift-giving budget and why it's worth it

28:10 The rationale and ROI of employee gifts

32:05 Who gets what? Playing favorites

34:34 How long do you keep sending gifts?

37:23 John's advice to younger John

40:43 Action Item

395 - 4 Essential Tips for Building Rapport with Clients Oct 13, 2022

Show notes

It's so easy for those who work on commissions to focus on what's important to them: making the next sale, pushing the features and benefits, and overcoming objections. It's also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today's Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service)

0:00 Introduction

1:35 Tip 1: Match and mirror

3:26 Tip 2: Listen actively

5:26 Tip 3. Focus on needs

7:27 Tip 4: Find common experiences

10:47 Action Item