Stay Paid Podcast

Latest Episodes:

414 - Working Mom Bends the World to Her Will (with Sherri Somers) Dec 19, 2022

Show notes

Whether you listen to Sherri Somers for the video marketing strategy she used to launch her career as an insurance agent, the advice she gives her coaching students on finding their purpose, or the unique perspective she has as a woman and mom working in the insurance industry, you will walk away inspired by her story, energy, and resolve. Listen to her interview to find out the video marketing strategy she utilizes to save her time and attract rather than chase prospects, learn about her straightforward approach to discovering your "why" and defining your brand, and understand the advantages of remaining true to your authentic self.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Website: joinsherri.com

0:00 Introduction

1:51 Sherri's backstory

6:53 Look for evidence of success

9:06 Time-saving approach to video marketing

11:15 Being a woman in the insurance industry

14:00 Video strategy: authenticity, pain points, promotion

16:58 Disrupting the insurance industry for women

18:29 Finding your motivating purpose (WON method)

22:52 Action Item

413 - 5 Perfect Emails for Staying Connected with Your Sphere Dec 15, 2022

Show notes

We understand that coming up with what to say in your emails to clients isn't always easy. That's why in this week's Silver Dollar episode of Stay Paid, we encourage you to think about your emails as small chunks of useful information from which you already have stockpiles to choose. We also share five ways to approach these topics and turn them into must-read emails your clients will want to pore over, use, and save.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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FREE: Best Practices for Email Marketing. Done well, email can be the cornerstone of a digital marketing strategy that generates leads and builds relationships. Click the link to print this handy guide of nine email tips and hang it in your workspace.

0:00 Introduction

0:31 Email and content marketing

1:57 Email #1: market and industry updates

4:52 Email #2: local events and community news

6:40 Email #3: "The Ask;" types of solicitations

10:31 Email #4: branding

13:24 Email #5: thank you; types

16:07 Action Item

412 - How To Raise Capital for Your Business (with Brad Blazar) Dec 12, 2022

Show notes

There are many entrepreneurs who have fantastic ideas they want to make real and would jump at the chance to launch a new venture or expand a current business. Unfortunately, they're often held back because they lack the capital needed to make it happen. Brad Blazar, this week's Stay Paid guest, has spent his career getting other people to foot the bill for his ideas. During his interview, he talks about how ordinary people can find investors who want to make their money work for them.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Books by Brad Blazar:

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0:00 Introduction

1:36 Brad's backstory

5:47 Find your primary skill

7:49 A lesson in the power of branding

13:30 A brand is a recognized representation

16:40 Mistake #1: Failing to craft a pitch

18:09 Mistake #2: Pitching before validating trust

19:54 How to find potential investors

22:30 Failure is a part of the process

25:07 Investing is an emotional decision

29:14 Action Item

411 - Get to Where You Want to Be | A Lesson in Mindset Dec 08, 2022

Show notes

We want to make things a little better for as many people as possible, so this week's Silver Dollar episode is devoted to helping people help themselves with guidance on how they can improve their mindset. We're not experts, but we are knowledgeable about taking action. We believe taking action is the only way to improve any situation, including creating a more positive mindset. Listen as we share several practical actions that will elevate your mind, body, and spirit and help you overcome whatever challenges you face.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

The Insurance Syndicate

The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

The Purpose-Driven Life

Mindset: Changing The Way You think To Fulfil Your Potential

410 - A Sustainable Social Media Strategy for Agents (with Katie Day) Dec 05, 2022

Show notes

In speaking with Katie Day, today's Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect with Katie on Instagram at movemetotx

Katie's recommended books:

0:00 Introduction

2:35 Katie's backstory

4:16 Growth on social media

6:01 Thoughts on cadence for posting to social media

7:08 Social media content buckets

9:16 From social media audience member to lead

11:36 Additional lead sources

13:18 Retaining experienced agents

16:11 What 2023 market holds for agents [Golden Nugget]

18:21 How Katie addresses agent accountability

22:00 Katie's favorite books

25:17 Action Item

409 - 5 Real Estate Tech Tools for Realtors (Must-Haves for 2023) Dec 01, 2022

Show notes

In this week's Silver Dollar edition of Stay Paid, we suggest five types of technology that real estate agents and, with some modification, all service professionals should add to their toolbox. These technologies will increase your efficiency and, if not already in place, likely point to some areas of your business where you could be more effective. Listen to hear about which of the five types of technology you need to give first priority to installing, discover a key feature you should look for in any system you buy, and find out the feature missing from your content that, if added, would make it 50% more likely to appear on page one of Google.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Blog post: Top 3 Ways Real Estate Agents Can Leverage Technology

Blog post: Get to Know Your Clients with the F.O.R.D. Method

Resources mentioned in this episode:

0:00 Introduction

0:48 Customer relationship management (CRM) System

2:36 Conversational AI chatbot

4:54 Big data

6:50 Video marketing

8:25 Task management system

11:29 Action Item

408 - No Plan B: From Poverty to Millionaire Entrepreneur (with Letisha Jackson) Nov 28, 2022

Show notes

This week's guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha's a 7-figure producer now, but when she started out, she couldn't meet her bills. She had so little that when her husband bought a $1 McDonald's cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero's story, but Letisha credits her eventual success to her adoption of an "I've got to make this work" mentality. As you listen to her interview, you'll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage

0:00 Introduction

1:43 Letisha's backstory

3:58 What you do when you have no money and no leads

5:27 Tracking toward success

6:52 The pitch that worked (and why) – Golden Nugget

9:12 Implementing grassroots marketing

11:27 The follow-up process

14:24 Closing the sale

16:03 Overcoming objections and rejection

17:30 A purpose-driven business

18:40 Letisha's coaching program and podcast

21:38 Action Item

407 - The Market Share Expansion Strategy to Use in This Shifting Real Estate Market Nov 24, 2022

Show notes

Downturn, adjustment, correction, shift—whatever you call it, the current real estate market is certainly interesting. During this time, there are agents who are playing a wait-and-see game . . . and that's too bad. In today's Silver Dollar episode, we talk about why right now is the opportune time to double down on four activities you need to start doing today—because when the dust settles, proactive agents are going to come out on top.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

FREE e-book: Getting Started with Relationship Marketing

FREE KPI & Budget Tracker

0:00 Introduction

0:41 Why you want to describe the market as "interesting"

1:20 Be the educator, the trusted advisor

3:33 Double down on the fundamentals

7:16 Manage cash flow | Lead with revenue

8:46 Increase your lead generation

11:57 Action Item

406 - Revolutionary Real Estate Tech (with Neema Bardi) Nov 21, 2022

Show notes

This week on Stay Paid, we talk with Neema Bardi, the founder and CEO of Atllas, Inc. His mission is to empower agents with technology and innovative business models—and he's delivering big time. In addition to sharing his journey and success as one of the youngest brokers in California, Neema describes the hottest new feature on Atllas's comprehensive dashboard: a free tool for running open houses that is so successful at changing the game that Atllas secured 2,000 new users in only six weeks.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

OpenHome tool: ai
Message Neema on Instagram: @Neema_Bardi
Search for lease listings: com
Search for virtual assistants: Upwork
The book that put Neema on his path: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not!

0:00 Introduction

1:55 Neema's backstory

3:58 Chose cold calls over calling his sphere

4:55 Prospecting on Sunset Blvd.

6:18 Hired a virtual assistant

7:24 The frustration of working with a broker

9:28 Managing entrepreneurs who work for an entrepreneur

10:19 Why build your own brokerage/platform?

12:19 The origin story of the Atllas platform

14:42 Paid ads that are working

18:41 Automated follow-up and using bots

20:03 Inspiration, development, and functionality of OpenHome

405 - 3 Tips for Talking to the People in Your Sphere Nov 17, 2022

Show notes

Talking with the people in your sphere or circle of influence is one of the easiest conversations to have if you assume the proper mindset. In this Silver Dollar episode, we illustrate 3 tips for calling your sphere. The first eliminates the #1 reason why people find it so hard to call their sphere. The second enables you to have conversations you and they will enjoy. And the third removes all awkwardness when calling someone you should have called a long time ago.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

FREE e-book: Getting Started with Relationship Marketing

0:00 Introduction

0:56 Go into the call with the proper mindset

2:29 Have relational conversations: F.O.R.D.

5:09 What to say when you haven't called in a while

6:38 Calls establish familiarity; familiarity breeds trust

8:00 Don't be afraid to ask for referrals

13:36 Action Item