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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More Sep 15, 2025
    Show notes

    Today in the business of podcasting: social media clips pose potential cannibalization issue, Morrissey on saving the open web, podcasting exempt from UK "less healthy foods" advertising restrictions, marketers are squeamish about Q4, and how Nairobi is a Gen Z hotspot for Kenya's podcasting scene.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More Sep 12, 2025
    Show notes

    This week in the business of podcasting: the industry mourns Todd Cochrane, what's happening at IAB Podcast Upfront, what Amazon's Wondery downscaling means for creative value, and how creatives are using CTV deals to increase sponsorship rates.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Remembering Todd Cochrane, Bridging Creatives and Execs, & More Sep 11, 2025
    Show notes

    Today in the business of pdocasting: remembering Todd Cochrane, what creatives don't get about executives, Google's court filing suggests open web is in "rapid decline", what Amazon's turn away from narrative podcasting opens for the wider industry, and Locked On grows advertiser partnerships with Magellan AI.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    YouTube's Culture & Trends Report, Sports Media for Gen Z, & More Sep 10, 2025
    Show notes

    Today in the business of podcasting: how Gen Z is shaping sports media, a look at YouTube's new culture and trends report, how transparency is influencing influencer sponsor pay, and On Air Fest/Work x Work announce a rebrand.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Remembering Todd Cochrane Sep 10, 2025
    Show notes

    Let's take a moment to reflect.
    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.

    Podcast Industry Mourns Passing of Todd Cochrane Sep 09, 2025
    Show notes

    Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Creators Leverage CTV, NYT Sunsets Audio App, & More Sep 08, 2025
    Show notes

    Today in the business of podcasting: creators are leveraging their CTV channels for higher-value sponsorships, Washington State's new digital ad sales tax isn't fully formed yet, NYT is shutting down their Audio app and moving everything over to News, Brazil's podcasting "sleeping giant" is no longer asleep, and AdImpact's predictions for 2026 midterm election ad spend.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Podcasting's Growth Drivers, YouTube Tops Streaming, & More Sep 05, 2025
    Show notes

    This week in the business of podcasting: The Podcast Landscape 2025 report is here, big-name podcast live events prove lucrative, YouTube is at the top of the streaming pile for Nielsen's July version of the Media Distributor Gauge, and a look at podcasting's presence at Advertising Week NYC.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    The Podcast Landscape 2025 Report, Hidden Creator Costs, & More Sep 04, 2025
    Show notes

    Today in the business of podcasting: a look at podcasting's presence at Advertising Week NYC, The Podcast Landscape 2025 is here, streaming investments are up but buyers drive a hard bagain, and the hidden costs of launching a YouTube presence.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Media Companies Court Podcast Stars, Creator Cashflow, & More Sep 03, 2025
    Show notes

    Today in the business of podcasting: a lot of money is going to into creator marketing but not as much is making it to the creators, mainstream media is hungry for star podcast talent, and key findings from industry conversations at Podcast Movement Dallas.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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