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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More Aug 15, 2025
    Show notes

    This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is everything" media narrative, an update to The Podscape is here, and Oxford Road has a new report on the lift provided by running ads on YouTube podcasts.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Audio Podcasting's Next Evolution, New Podscape Update, & More Aug 14, 2025
    Show notes

    Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the video age, and The Hollywood Reporter has a special issue just for podcasting.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Video Drives Lift, Remembering Young Marketers, & More Aug 13, 2025
    Show notes

    Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    What Is A Podcast Supposed To Be? Aug 13, 2025
    Show notes

    Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.

    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.
    Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More. Aug 12, 2025
    Show notes

    Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More Aug 11, 2025
    Show notes

    Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue YouTube is so big its advertising should be regulated like a broadcaster, Seattle's audio drama scene is booming, and The Hill publishes an op-ed about how MeidasTouch Podcast is outpacing The Joe Rogan Experience.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More Aug 08, 2025
    Show notes

    This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, and a look back at what might have went wrong with Meghan Markle's podcasting efforts.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More Aug 07, 2025
    Show notes

    Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Audiobooks+ Arrives in US, Von Interviews Cartoon, & More Aug 06, 2025
    Show notes

    Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to drive fans to action.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns Aug 06, 2025
    Show notes

    New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.

    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.
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