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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    NRF Projects Healthy Holidays, Research Fueling Creativity, & More Oct 20, 2025
    Show notes

    Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creators might be their downfall, media buyers are anxious about setting 2026 budgets given 2025's volatility, and U.S. consumers expect to spend upwards of $900 on average this holiday shopping season.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More Oct 17, 2025
    Show notes

    Today in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcasts, and how advertisers were advertising to advertisers at Advertising Week New York.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More Oct 16, 2025
    Show notes

    Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on South African podcast advertising, and the Signal Awards winners are now live.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    What Makes Armchair Expert a Great Podcast Oct 16, 2025
    Show notes

    A breakdown of the simple psychology behind Dax Shepard’s interview style.
    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.

    Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More Oct 15, 2025
    Show notes

    Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acquires Edison Research.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More Oct 14, 2025
    Show notes

    Today in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertisements, and YouTube introduces AI powered multimodal measurement.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Recapping Advertising Week NYC, Spotify's in ChatGPT, & More Oct 10, 2025
    Show notes

    Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an interview with Greg Glenday.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Amazon DSP x Microsoft, Podcasting Without Borders, & More Oct 09, 2025
    Show notes

    Today in the business of podcasting: Amazon is taking over Microsoft's DSP, Tom Webster on how AI could be used to leverage existing parasocial relationships, a conversation with Acast CEO Greg Glenday, why Poppies Studios is opening a creator studio near Burbank, and podcasts seem to be a popular lunch activity given listen-time trends.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Creators as Power Brokers, Companies Eye Audioboom, & More Oct 08, 2025
    Show notes

    Today in the business of podcasting: how creators are becoming power brokers at events like Advertising Week New York, Spotify talks the power of fandom, Twitch could be video podcasting's training ground, and iHeart might be making a play for Audioboom.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More Oct 07, 2025
    Show notes

    Today in the business of podcasting: ChatGPT debuts Spotify integration, Alex Cooper's new creative agency lands Google as first client, and reflections on what new generative AI video tools mean for content advertising.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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