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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Flightcast Launches, 8/10 Spaniards Listen to Podcasts, & More Oct 06, 2025
    Show notes

    Today in the business of podcasting: Flightcast debuts, ICE ads appearing more places that one wouldn't expect, PodcastOne's fiscal Q2 report is live, 8 out of 10 people in Spain listen to podcasts regularly, and what videos AI search engines seem to flock to.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Spotify on Amazon DSP, Podcast Movement Panels on YouTube, & More Oct 03, 2025
    Show notes

    This week in the business of podcasting: the Podcast Movement Archive is now live, Spotify names co-CEOs as Ek steps down, how to block bad ads, IAB Podcast Upfront developments, rise of the creator conglomerates.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Golden Globes Podcast Eligibility, Podcast Campaigns Bring Reach, & More Oct 02, 2025
    Show notes

    This week in the business of podcasting: Podcast Movement 2025 panels are now live for free on YouTube, the 83rd Golden Globes eligibility only includes the top 25 podcasts for Best Podcast, shifting ad dollars to podcasting increases reach without increasing cost, and Prebid has HTTP GET integration and server requirements up for public comment.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    PRX Acquires Soundrise, Spotify's on Amazon DSP, & More Oct 01, 2025
    Show notes

    Today in the business of podcasting: PRX has acquired Soundrise, Spotify has a lot of new news, Rooster Teeth joins the growing community of creator-owned publishers, SoundStack launches HLS streaming capabilities, and coverage of Podcast Upfront influencer discussion.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Creator Executive Collaboration, Ek Steps Down, & More Sep 30, 2025
    Show notes

    Today in the business of podcasting: Daniel Ek is stepping down from CEO of Spotify, YouTube creator conglomerate executives share intel, a tease of today's Podcast Upfront, what podcasts and milkshakes have in common, and a new podcast category comes to Tribeca Festival.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More Sep 29, 2025
    Show notes

    Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Canada's Growing Podcast Scene, Reframing Short-Form Clips, & More Sep 19, 2025
    Show notes

    This week in the business of podcasting: podcasting is maturing and changing landscape, Canada's growing podcast audience (including new Canadians), how short-form clips might be cannibalizing podcast audiences, Amazon signs SiriusXM to AmazonDSP, and YouTube is soon to test out their own version of dynamic ad insertion for video.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Podcasting is Maturing, Canada's Audience Growth, & More Sep 18, 2025
    Show notes

    Today in the business of podcasting: podcasting's maturation and what comes next, Canadian podcast listening continues to grow, and Heavyweights is back with a new season from Pushkin.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More Sep 17, 2025
    Show notes

    Today in the business of podcasting: YouTube is soon to demo their own version of DAI, the top 10% of Americans are doing almost half the spending, and the untapped potential of serial shortform dramas.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More Sep 16, 2025
    Show notes

    Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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