Sounds Profitable

Latest Episodes:

Measurement Holds Back $1b, Amazon Corporate Downsizing, & More Oct 31, 2025

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Today in the business of podcasting: Amazon has laid off some Audible corporate staff, brands are paying more for less efficient ads, Spotify brought video to AppleTV, the trend of business folks hosting B2B podcasts, and China now requires influencers be qualified to talk about certain topics authoritatively.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More Oct 30, 2025

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Today in the business of podcasting: Triton Digital launches AdBuilder AI, YouTube Shorts earn more than longform videos per watch-hour, new report argues top-of-funnel brand awareness influences purchase decisions more than thought, and China now requires influencers be qualified in certain fields before speaking authoritatively on several topics.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More Oct 29, 2025

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Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More Oct 28, 2025

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Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More Oct 27, 2025

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Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how to harness audio podcast clips well on social media, and YouTube's TV presence might be plateauing.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More Oct 24, 2025

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Today in the business of podcasting: content creators are taking over mainstream medai, a blindingly obvious opportunity for podcast revenue growth, how collaboration makes The Hidden Third possible, how Pantheon Media and Spooler came together, and the NRF finds Americans are gearing up to spend a healthy amount this holiday season.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

BBC Sounds' Q3, YouTube Sponsorships are Up, & More Oct 23, 2025

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Today in the business of podcasting: YouTube sponsorships are on the rise, BBC Sounds has their Q3 report, Audacy has a new State of Audio, Solar ran ads in a theater chain, and a new report finds e-commerce sites don't see much conversion from ChatGPT referals.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More Oct 22, 2025

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Today in the business of podcasting: Adam Bowie on the Spotify Netflix deal, how YouTube's dynamic brand insertion tool could change upfronts in 2026, Netflix's Still Watching report, and 11 lessons for podcasting from SXSW Sydney.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

A Blindingly Obvious Opportunity for Podcast Revenue Growth Oct 22, 2025

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Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.

IAB Moves Newsfronts, Spooler x Pantheon Media, & More Oct 21, 2025

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Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a netowk does (and does not) do for your podcast, and the IAB is moving NewFront 2026 to earlier in the year.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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