Sounds Profitable

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Forget Podfade - Let’s Talk About Creator Fade Dec 03, 2025

Show notes

Sign up for How (and Why) to Budget for Podcast Awards in 2026
Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.

Acast UK Launches YouTube Program, Audio's Long Tail, & More Dec 02, 2025

Show notes

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for podcasting in 2026, and how podcast ads can best take advantage of big sale dates like Cyber Monday.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Public RSS on Patreon, LATAM Podcasting Report, & More Dec 01, 2025

Show notes

Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insights report, Spotify is reportedly going to raise Premium prices next year, Patreon users can now host free open RSS podcasts, iHeartMedia makes a "guaranteed human" promise, and Derek Thompson reflects on how everything is "television" now.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More Nov 25, 2025

Show notes

Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influencer is ending her 5-figures-a-year podcast, a Bloomberg report on the companies advertising on conservative podcasts, and GQ interviews Bill Nighy for his new advice podcast.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More Nov 24, 2025

Show notes

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Building Brands With Podcasts, Industry 2025 Reflections, & More Nov 21, 2025

Show notes

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026 event dates and survey, The Podglomerate presents 22 industry leaders looking back at the year and forward to the next, tracking how loyal your podcast audience is, and Eventbrite partners with Listener.com.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More Nov 20, 2025

Show notes

Today in the business of podcasting: the Podscape deadline is fast approaching, a look at Happy Dad seltzer and what it means for podcast branding, is video creating two different types of podcasting, podcasts are a highlight of Defector's annual income report, and what to do when a podcast reaches critical advertising mass.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads Nov 20, 2025

Show notes

Submit to the Podscape (Deadline is end-of-day November 21st)
A look at what happens when the creators themselves are the brand.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More Nov 19, 2025

Show notes

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and iHeartRadio rolls out short-form video clips in their app.
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Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More Nov 18, 2025

Show notes

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long roundtable with Golden Globes Best Podcast nominees, IAB Australia confirms dates for early 2026 events and survey for Audio Advertising State of Nation, Digidal looks at the growing sophisitication of influencer marketing, and Local Files Club brings a new twist to audio fiction monetization.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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