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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Remember Who You Are Jan 09, 2026
    Show notes

    Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place.
    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.

    Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More Jan 09, 2026
    Show notes

    This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for sports rights holders and brands, and a look at PodcastAdBlock.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    How GenAI Finds Podcasts, The Age of Vodcasts, & More  Jan 08, 2026
    Show notes

    Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More Jan 07, 2026
    Show notes

    Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Podcasting's Trust in Sports, Live Tours Continue Growing, & More Jan 06, 2026
    Show notes

    Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and new audiences for venues), and Meta beefs up podcast promo capabilities on Threads.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More Jan 05, 2026
    Show notes

    Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts consumed on TVs in October, and all signal/no noise with music videos.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Podcasting's Creator Churn Problem, Netflix is Making Deals, & More Dec 19, 2025
    Show notes

    Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights looks back at the year in research.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More Dec 18, 2025
    Show notes

    Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the UK in 2025.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

    The Inventory and The Scale Dec 18, 2025
    Show notes

    Podcasting has a creator churn problem that needs fixing.
    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.

    The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More Dec 17, 2025
    Show notes

    Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conversion than audio podcast ads, and podcasts formally get a seat on the UK Creative Industries Council.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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