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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Gen Alpha Buying Power, State of Podcast Agencies, & More Jan 27, 2026
    Show notes

    Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consumer spending is driven by Gen Alpha, and CoHost published their annual State of Podcast Agencies report.

    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com


    Programmatic Audio's Importance, Ambies Voting Now Live, & More Jan 26, 2026
    Show notes

    Today in the business of podcasting: audio becoming more vital to programmatic buys, Netflix CEO says they compete with YouTube in "every dimension", Substack launches a streaming app for CTV, and The Ambies voting is live until February 5th.


    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com


    Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More Jan 23, 2026
    Show notes

    Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, pushback to "Podcasting is dead" and Goalhanger crosses 250k subscriber milestone.


    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com


    The WHY and WHO of Podcasting, Ambies 2026 Noms, & More Jan 22, 2026
    Show notes

    Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data.


    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com


    SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More Jan 21, 2026
    Show notes

    Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year.


    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com


    What Would You Do If You Actually Loved Podcasting? Jan 21, 2026
    Show notes

    The WHO and WHY of podcasting are important, but you have to get them in the correct order.

    Written by Tom Webster

    Edited by Bryan Barletta and Gavin Gaddis

    Audio narration and editing by Gavin Gaddis

    Find the full article here on Sounds Profitable.


    Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More Jan 20, 2026
    Show notes

    Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV in 2026, and the CBC's submission period is coming up fast.

    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com



    How Audio Can Leverage PR in AI Discovery Era Jan 14, 2026
    Show notes

    Chatbots are changing PR’s place in the media ecosystem, let’s talk why.

    Written by Molly DeMellier

    Edited by Bryan Barletta and Gavin Gaddis

    Audio narration and editing by Gavin Gaddis

    Find the full article here on Sounds Profitable.


    SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More Jan 13, 2026
    Show notes

    This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.


    The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More Jan 12, 2026
    Show notes

    This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion protocol using Podcasting 2.0 framework.
    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.


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