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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More Feb 20, 2026
    Show notes

    This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.

    Click here to find the links to every article mentioned on Sounds Profitable's website.

    Triton's US Podcast Report, Stools > Couches, & More Feb 19, 2026
    Show notes

    Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new standards to make programmatic tools report faster and with more clarity.

    Click here to find the links to every article mentioned on Sounds Profitable's website.

    Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More Feb 18, 2026
    Show notes

    Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of video podcasting with Apple Podcasts getting into the fray, Little Dot Studios has a white paper looking at YouTube video performance over the last three years, Podcast Movement has a fun graphic tool to make a social media image announcing you're heading to SXSW, Audion launches Audion AI, and today's Partner Highlight is Gretchen Smith Dubois!

    Click here to find the links to every article mentioned on Sounds Profitable's website.

    Apple Amps Up Video Podcasts, News Brand Safety Report, & More Feb 17, 2026
    Show notes

    Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later.


    Click here to visit the web version of today's issue with links to every single thing covered.

    Industry Q4 Earnings, The Politics of Listeners, & More Feb 13, 2026
    Show notes

    This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media.


    Click here to visit the web version of today's issue with links to every single thing covered.

    The Politics of Listening, Channel 4's Spotify Plans, & More Feb 12, 2026
    Show notes

    Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel 4 expands further into Spotify video distribution.


    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com


    Type

    Video Podcasts @ NY Emmys, Industry Earnings Reports, & More Feb 11, 2026
    Show notes

    Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targeting that could help news publishers get ads again.

    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

    The Politics of What We Listen To Feb 11, 2026
    Show notes

    This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves.

    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio narration and editing by Gavin Gaddis


    Register for Evolutions by Podcast Movement @ SXSW

    Find the full article here on Sounds Profitable.

    Red Seat Ventures Acquires Supercast, Upcoming EU Regulations, & More Feb 10, 2026
    Show notes

    Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors from social media.


    Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

    Bloomberg's Audio Success, New UK Audio Survey, & More Feb 09, 2026
    Show notes

    Today in the business of podcasting: a look at Minneapolis Public Radio's Q4 web traffic, AudioUK is championing a survey of the UK podcast industry, Bloomberg's podcast revenue is up 36% year over year, and a look at how Hollywood audiences are souring to AI as a plot device.


    Click here to find the links to every article mentioned on Sounds Profitable's website!

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