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    Business

    Shiny New Clients!

    The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).

    If you’ve got a business  –  this is the show you need to fill your calendar with perfect clients.

    This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

    Advertise

    Copyright: © 2023 Shiny New Clients!

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Banishing Imposter Syndrome Mar 10, 2025
    Show notes

    Msg me about the show!

    Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't.

    In this episode, I’m walking you through:

    ✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we’re all on the same playing field

    ✔️ How imposter syndrome actually shows up (before you even realize that’s what it is)
    ✔️ The truth about how the experts, business owners, and creators you admire also doubt themselves—and why that should be the proof you need to just keep going


    🎧 Listen in to learn how to move through imposter syndrome

    💡 Want help getting your business seen on social media? Check out Magic Marketing Machine! Click here to learn more: www.magicmarketingmachine.com

    ✨ Join me on Instagram (@jennaspaige) and let me know if this episode hit home for you! DMs are open.

    🎙 Love this podcast? If this resonated, drop a review or share it with a friend who needs the reminder that they can do this.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Define & Price Your Signature Offer (with Business Strategist, Stacey Brass-Russell) Mar 03, 2025
    Show notes

    Msg me about the show!

    There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer.

    If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season.

    What You’ll Learn in This Episode:

    • The three essential parts of every offer (most people focus on the wrong one!)
    • Why you should start with a signature offer NOT a group program
    • The mistake that everyone makes when pricing their offer—and how to fix it
    • How to position your offer so that people actually want to buy it
    • Why pricing should never be the first thing you lead with

    If this episode gave you an aha moment, screenshot it and tag me! I’d love to hear what stood out for you.

    If you want to really go all in on growing your business with professional-level social media marketing, come join me inside Magic Marketing Machine, where I'll help you get clients from Instagram.


    ➡️ Download Stacey’s Free Resource:
    5 Steps to creating your irresistible Signature Offer: https://www.staceybrassrussell.com/signature-offer-mini-course-jenna

    Download The High-Converting Event Playbook:
    https://www.staceybrassrussell.com/high-converting-event-playbook-jenna

    Her Podcast Episode we mentioned (Passionate & Prosperous podcast) “6 Figures is Just a Math Problem”: https://www.staceybrassrussell.com/featured-podcasts/10

    Follow Stacey on Instagram: https://www.instagram.com/staceybrassrussell/


    ➡️ Jenna's podcast episode we mentioned:

    The TRUTH about selling digital products (BTS of $15K in 1 month with a low ticket offer) from the Shiny New Clients Podcast! https://open.spotify.com/episode/5fh0Q7iPsbmAY6txtzMtH7?si=XdP_7R4MT4ic9PIUB5e-og

    DM me on Instagram: @jennaspaige

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The full scoop with Trial Reels (and how people are ACTUALLY using Trial Reels on Instagram) Mar 02, 2025
    Show notes

    Msg me about the show!

    How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers.

    FREE STUFF ⬇️

    Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/


    A Guide to setting up your first ManyChat automation: https://parkdale-republic.lpages.co/manychat-freebie/

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The dark side of PR & Upping your social media literacy Feb 24, 2025
    Show notes

    Msg me about the show!

    Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help.

    Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers.

    In this episode we'll look at evidence of this, from the Justin Baldoni and Blake Lively scandal, to Russian bots and election interference. (Don't worry, I still keep it pretty light)

    Key Takeaways:

    • Know Your Media: Be aware of what you consume; not everything online is true.
    • Question the Algorithm: Understand that platforms feed you content based on your interactions, creating echo chambers.
    • Intentional Consumption: Choose reputable sources and diverse viewpoints to double check your own info and bias.
    • Content Integrity: Create content that reflects your honest voice and contributes positively.


    Share your thoughts on Shiny New Clients and lemme know what you wanna hear more of!
    Message me on Instagram: @JennasPaige. Your feedback helps shape future episodes that truly serve you.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How to scale your course/membership with an affiliate program (with Laura Sprinkle, founder of Rootabl) Feb 17, 2025
    Show notes

    Msg me about the show!

    Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like...

    • How some of the biggest names in online business are using collabs to massively increase revenue
    • How to know you're ready to launch an affiliate program
    • The best materials and assets to provide your affiliates
    • Back end data that will help your affiliates follow up with leads, and how to find it
    • Mindset hangups your affiliates might face, and how to coach them through it
    • Tons of ideas for motivating your affiliates to help them succeed


    Laura is the founder of Rootabl, an intuitive affiliate tracking platform designed for course creators, membership owners, and digital entrepreneurs.

    Wanna give Rootabl a try? GET 10% OFF (with affiliate link 😂)
    https://rootabl.com/special-offer?rootabl=jenna-harding


    Laura's Program: Rock Your Affiliate Program
    https://laurasprinkle.com/lets-rock-together/

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Orange trees and "Abundance Mindset" (for business owners) Feb 17, 2025
    Show notes

    Msg me about the show!

    In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree.

    When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth).

    During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless potential.

    In business, seasons of growth, rest, and recovery are natural. Embrace these cycles. Remember, a day of low sales doesn’t define your worth as a business owner, just like an orange tree remains an orange tree even when not full of fruit.


    Think of this episode next time you’re in the produce aisle.

    For more actionable tips on balancing your business mindset and content strategy, visit www.magicmarketingmachine.com or connect with social media marketing expert, Jenna Harding, on Instagram www.instagram.com/jennaspaige

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    What Superbowl commercials can teach us about content marketing 🤔 Feb 10, 2025
    Show notes

    Msg me about the show!

    In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media.

    Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.

    Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:

    • Growth Content: Posts that attract views and drive engagement.
    • Nurture Content: Posts that build trust and deepen relationships.
    • Sales Content: Posts designed to convert without pressuring every single piece.

    By clearly defining the role of each post, you can stop worrying about every view and focus on creating a content mix that resonates with your audience and grows your business.

    Start by asking yourself with every post: “Is this growth, nurture, or sales content?” For a complete, proven strategy to create better content faster, join Magic Marketing Machine.

    Visit www.magicmarketingmachine.com or check the free training below to learn how to transform your social media marketing into a magazine-like experience that attracts and converts your ideal clients.


    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How to make MORE social media content FASTER ⚡️ Feb 10, 2025
    Show notes

    Msg me about the show!

    Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts.

    Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, and caption formulas—so you can produce consistent, high-volume content without the stress.

    • Batch Your Process: Focus on batching each step (ideation, filming, editing, copywriting, hashtagging) instead of creating one post at a time.
    • Idea Jenerator: Use a brainstorming session to create a large pool of content ideas, so you’re never scrambling for inspiration.
    • Quickie Content Types: Embrace simple, off-the-cuff posts that require minimal setup but still engage your audience.
    • Quantity Matters: Posting more frequently multiplies your reach and gives you more chances to connect with your ideal audience.
    • Systems & Shortcuts: Utilize ready-to-use Canva templates, reusable caption formulas, and automated hashtag tools to speed up your workflow.


    Ready to work smarter, not harder? Check out the free training at www.magicmarketingmachine.com and discover how Magic Marketing Machine helps service-based entrepreneurs to create content faster, manage your Instagram in just 15 minutes a day, and attract more clients.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How to eliminate stress as a newbie business owner Feb 03, 2025
    Show notes

    Msg me about the show!

    Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business.

    In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress.

    You'll walk away from this episode with practical tips to reclaim your time and lower your stress levels without overhauling your entire life.


    • Melt Stress Gradually: It’s not about a complete life overhaul. Focus on reducing stress little by little.
    • Set Boundaries: Limit your calls to predetermined days (e.g., Tuesdays and Thursdays) to avoid constant interruptions.
    • Eliminate Task Switching: Batch similar tasks together—ideating, filming, editing, and posting—to save precious time.
    • Adopt a Morning Routine: A consistent routine (even if it’s as simple as watching a daily news recap with your breakfast) can help transition you from chaos to clarity.
    • Choose Ideal Clients: Work with clients who energize you rather than drain you. Your ideal client should light you up, not burn you out.


    If you wanna spend less time on social media, and make client-attracting content faster, don't forget to check out the free training linked below.

    It'll tell you how working with me inside Magic Marketing Machine helps service-based entrepreneurs to create content efficiently, manage your Instagram in just 15 minutes a day, and attract ideal clients without burning out.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The hate on "How-To" content (and what to post on social media instead) Jan 27, 2025
    Show notes

    Msg me about the show!

    Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible.
    The truth lies somewhere in the middle.
    I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients.
    If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.


    Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience.
    Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions.
    Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise.
    Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust.
    Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection.


    Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



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