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    Business

    Shiny New Clients!

    The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).

    If you’ve got a business  –  this is the show you need to fill your calendar with perfect clients.

    This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

    Advertise

    Copyright: © 2023 Shiny New Clients!

    • Apple Podcasts
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    Latest Episodes:
    When to hire an executive assistant (and why you keep putting it off...) with Monique Helstrom Jan 20, 2025
    Show notes

    Msg me about the show!

    Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships.
    In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business.
    Monique also shares three unconventional ways to get more clients—from treating employees well to leaning into referrals and focusing on how your company presents itself to the world (a.k.a. “executive presence”). If you’ve been thinking about hiring an assistant—or just need better collaboration with the one you have—this episode is a must-listen.
    Some takeaways...

    1. It’s Supposed to Be Work (At First): Don’t expect instant relief. Onboarding a great assistant is an intimate process that requires time, clarity, and trust.
    2. Female Entrepreneurs, Take Note: You can do everything, but you don’t have to. Let go of the guilt and you'll see the ROI of having support.
    3. Sht You Hate vs. Sht That Moves the Needle: Offload tasks that drain your energy or aren’t in your zone of genius—especially those that don’t push your business forward.
    4. 3 Ways to Earn More Clients (Unconventionally):
      • Treat Your Employees Well: Happy employees are your best brand ambassadors.
      • Focus on Referrals: Stay top of mind with past clients—you’ll be amazed by how many people they can send your way.
      • Mind Your “Executive Presence” (Business Persona): Align the way you speak and act with the brand you want to convey to potential clients.


    Need help bridging that executive–assistant relationship gap?
    Connect with Monique at www.MoniqueHelstrom.com.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Save time on social media (while posting 2x more) Jan 13, 2025
    Show notes

    Msg me about the show!

    Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business?
    In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter.

    💥 FREE INSTAGRAM STRATEGY TRAINING: https://magicmarketingmachine.com/mmm?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=84&utm_content=savetimeonsocials&utm_campaign=mmm-masterclass
    From deciding when you actually want to scroll to moving tasks off your phone, these strategies help you maximize every minute and reduce overwhelm.
    Plus, learn how building sustainable habits around content creation can help you discover hidden pockets of time.

    • Choose Intentional Scrolling: Don’t open Instagram/TikTok to find ideas; set aside time purely for consuming or purely for creating.
    • Have a Content Strategy: Relying on half-baked post concepts (like Jenna’s Growth-Nurture-Sales method) means no aimless scrolling for inspiration.
    • Leverage Your Computer: Typing, scheduling, and archiving content on a keyboard is faster than doing everything on your phone.
    • Build Better Habits: The more you see results from consistent posting, the easier it becomes to keep going.
    • Speedy Video Tricks: Use quick filming/editing tactics (like filming one clip multiple times and trimming on the spot) to create content faster.


    If you’re a busy entrepreneur looking to boost engagement, leads, and sales on social media (without adding another layer of stress) you need to watch this free training.
    This is how our clients do it:
    https://magicmarketingmachine.com/mmm?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=84&utm_content=savetimeonsocials&utm_campaign=mmm-masterclass

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The 6 B-Roll Reel Formulas (and how to make content, quick!) Jan 06, 2025
    Show notes

    Msg me about the show!

    The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP.

    In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content.
    Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don’t have to talk or match the video to the text—it’s all about captivating viewers with on-screen copy, quick visuals, and strategic looping.
    Jenna breaks down six essential formulas and shares how to keep people watching longer with hooks, reveals, and more.

    • B-Roll Basics: You don’t need fancy footage. A 5–7 second clip of literally anything can become your reel’s background.
    • Six Proven Formats: From “Question + Answer” to “Backwards Storytelling,” Jenna outlines tested structures to boost watch time and engagement.
    • Why B-Roll Works: More views, longer watch times, and easy production = consistent traffic to your business, marketing, and social media marketing profiles.
    • Advanced Strategy: Add loops to increase replay value, but remember strong messaging is what truly converts followers to clients.
    • Free PDF & Program Info: Grab Jenna’s new B-roll Reels PDF for the six formulas plus real examples. And if you’re ready to go deeper, check out her Magic Marketing Machine program for entrepreneurs looking to master Instagram in under 15 minutes a day.


    ✨ TAP HERE to get the BEST B-Roll Reel Text Formulas (Free PDF):
    ➡️ https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/
    Enroll in Magic Marketing Machine for a full Instagram growth strategy—and start posting your own B-roll reels today!
    ➡️ https://www.magicmarketingmachine.com

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Instagram 2025 ✨Predictions✨ (and seriously advanced strategies) Jan 01, 2025
    Show notes

    Msg me about the show!

    These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year.

    Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions.

    Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents.

    I’ll reiterate a prediction I stole from Gary Vee (he couldn’t be here due to being very famous)

    We touch on:

    • The TikTok ban
    • The rise of Threads
    • Harnessing authenticity and personality as a superpower over AI
    • An Easter Egg Adam Mosseri dropped about how AI and augmentation will play a role visually, in 2025
    • ChatGPT and it’s place in all of this

    This episode is not for the easily overwhelmed! And remember, you don’t need to do all the things. But just by knowing what might be to come, you’re getting ahead of the marketing game.

    Get Caley Dimmock’s Freebie ⬇️

    High converting ad creative checklist: https://bettermetaads.com


    Connect with Shiya ⬇️

    Facebook profile: https://www.facebook.com/arshiya.fathima.908

    Manychat verified partner: https://manychat.com/agency/listing/9827


    🎉 Get Jenna’s ManyChat Freebie!
    Set up your first simple, strategic automation and learn the strategy behind Manychat:
    https://parkdale-republic.lpages.co/manychat-freebie



    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    2025 Social Media PEP TALK (post more & keep your head in the game) Dec 30, 2024
    Show notes

    Msg me about the show!

    It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience.
    💥 Enroll in Magic Marketing Machine: https://www.magicmarketingmachine.com

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How to get FREE PRESS for your small business with PR Expert Gloria Chou Dec 23, 2024
    Show notes

    Msg me about the show!

    Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it...
    In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal.
    After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pitches that resonate with journalists.
    Today we chat about...

    • Defining PR: Earned media that builds trust and organic visibility— AKA journalists talking about you, rather than you talking about yourself.
    • CPR Pitching Framework: Start with what’s relevant (seasonality or trending topics), deliver a strong point of view, then briefly share your credibility.
    • Position for Journalists, Not Customers: Focus on the story or insight that appeals to an outlet’s audience.
    • Seasonal Angles & Contrarian Takes: Use data, newsjacking, or timely themes to stand out and get those “yes” responses.


    Watch Gloria’s free PR masterclass at www.gloriachoupr.com/masterclass to see exactly how her CPR method can help your business get more exposure.
    Connect with Gloria on Instagram @gloriachoupr

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Overcoming Scarcity, Negative Comments and Mean E-mails with Mindset Coach, Samantha Chung Dec 09, 2024
    Show notes

    Msg me about the show!

    Feel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure?
    In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you accessible, and, quite frankly, life-changing mindset-shifts every successful entrepreneur needs.
    Ditch scarcity thinking, embrace abundance, and handle every challenge—from negative comments to charging what you deserve—with unwavering inner trust.

    What’s Inside This Episode:

    • “If-then” thinking and how ditching it can can revolutionize your life/entrepreneurship journey.
    • Learn how shedding scarcity can open the door to playful, expansive manifestation and business growth.
    • Navigate negative comments without shrinking, stressing, or holding back online.
    • Get real-world tools for soothing your nervous system and staying balanced, even when your nervous system is quaking

    Follow Samantha Chung on Instagram & TikTok
    Stream her chart-topping podcast "Spiraling Higher" anywhere you get your podcasts.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Convos with Course Creators: How Nikki Bergen Scaled Her Pilates Empire Online Dec 02, 2024
    Show notes

    Msg me about the show!

    Ever wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method.
    From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise in women's health into a powerful and values-driven online brand.

    What you’ll hear in this episode:

    • The surprising ways the pandemic forced Nikki to pivot—and why it led to explosive growth.
    • How she scaled her Pilates business beyond in-person classes to reach thousands online.
    • The key to adding value to online offerings and creating impactful client experiences.
    • Why authenticity doesn’t mean sharing everything—and how to decide what to post.
    • How Nikki’s bold, fact-driven approach to women's health advocacy builds trust and loyalty.
    • Why understanding your audience’s pain points is essential to standing out online.

    Ready to scale your business like Nikki? Whether you’re a service provider or an entrepreneur exploring online courses, this episode is packed with actionable insights on turning expertise into scalable success.


    ➡️ Follow Nikki Bergen on Instagram @TheBelleMethod or visit TheBelleMethod.com to explore her programs for every stage of women’s health, from prenatal to perimenopause and beyond.

    Don’t forget to check out Nikki’s podcast, We Go There, for candid conversations about women’s health topics most consider “TMI.”

    Subscribe for more Convos with Course Creators—and learn how entrepreneurs are transforming their businesses through online courses and memberships.


    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Convos with Course Creators: Feat. Dog Trainer, Janna Markir Nov 25, 2024
    Show notes

    Msg me about the show!

    We’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram to drive growth.

    What you’ll hear in this episode:

    • Why the online course industry is booming (expected to hit $60 billion by 2025!)
    • The pivotal moments that transformed Janna’s dog training business
    • How she found her niche with reactive and aggressive dogs—and why it matters
    • Smart strategies Janna used to get her first clients, including free pack walks and innovative Instagram marketing
    • The truth about “tips and tricks” content—and why doing your own thing works better
    • How to balance authenticity with authority in your social media marketing
    • Key takeaways for confidently connecting with your ideal client and refining your messaging

    Are you a service provider dreaming of scaling into the online course world? This episode is full of inspiration and actionable advice to help you turn your expertise into a scalable course or membership offer.


    ➡️ Follow Janna on Instagram @JannasPack for expert dog training advice and insights into her program.
    🎉 🐕 Difficult dog? ...Work with Janna!
    Use promo code "SNCTRAIN", to book a free consultation with Janna, or use the same code to take 50% off the DIY training program (which includes access to Janna via a private Facebook Group and 2x monthly group calls!)
    ➡️ https://jannaspack.podia.com/foundations-training

    Stay tuned for more episodes in our Convos with Course Creators series, where we spotlight inspiring entrepreneurs scaling their businesses with online courses.
    Don’t forget to subscribe and leave a review if you enjoyed this episode!

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How to book way more sales calls (without feeling gross about it 💁🏼‍♀️) Nov 18, 2024
    Show notes

    Msg me about the show!

    If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close.
    You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your business (and vibe) best.
    Honestly, people pay thousands for this type of info and Shiny New Clients gives it away for free - we don't gatekeep.
    All I ask in return is that you leave a comment, or 5 star review once you gain business-growth goodness from this episode. ❤️
    ➡️ Check out Alyssa Bietz, Adult Sleep Consultant who is featured in this episode:
    https://www.instagram.com/your.sleep.story

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



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