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    Business

    Shiny New Clients!

    The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).

    If you’ve got a business  –  this is the show you need to fill your calendar with perfect clients.

    This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

    Advertise

    Copyright: © 2023 Shiny New Clients!

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Imagineers, Brainstorming and Rapid Business Growth Nov 11, 2024
    Show notes

    Msg me about the show!

    A possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way.

    In this episode…

    • How you can brainstorm like an Imagineer (“Plessing” and going BIG)
    • The verbiage about brainstorming I added right into my company policy
    • Why being practical is the enemy of good ideas
    • My theory on why coming up with MORE ideas means coming up with better ideas


    PLUS I’ll leave you with a personal brainstorming challenge you can do today, to help you make more money in your business.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Shoot your shot and make more sales Nov 04, 2024
    Show notes

    Msg me about the show!

    NEW! 👉🏼 Take the Strategic Stories 5-Day Challenge!
    Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)?

    What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call)

    You need to sell for your business to grow. Period.

    A huge hill I help the small business owners I work with climb is to get comfortable promoting themselves especially when they show up on social media - this episode could be the pep talk you didn’t know you needed to feel 10x more comfortable selling to your audience.

    Also in this episode:

    • 4 ways to get clients TODAY and a challenge to go make it happen
    • Why I don’t pay for ChatGPT
    • Redefine what you think “Aggressively” selling looks like

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    What to post on Instagram Stories for your business! Oct 31, 2024
    Show notes

    Msg me about the show!

    In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients.
    Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged with you. Are you making the most of their attention?
    Take the Strategic Stories 5-Day Challenge!
    👉🏼 https://magicmarketingmachine.com/strategic-stories

    Tune in to learn:

    • Why stories are all about nurturing existing followers—not gaining new ones
    • How to leverage the casual, off-the-cuff nature of stories to build trust
    • The biggest mistakes business owners make in their stories (and how to fix them)
    • Why “trying too hard” in your stories could be costing you connections
    • Simple tweaks to optimize stories and increase engagement
    • How to identify and mirror what grabs your own attention in others’ stories

    Plus, discover a five-day challenge designed to boost engagement and amplify your marketing skills. Dive into this episode to unlock the secrets of stories that connect, nurture, and convert.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    10x Your IG Stories with These Story-Telling Skills Oct 28, 2024
    Show notes

    Msg me about the show!

    Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically.
    Take the Strategic Stories 5-Day Challenge!
    👉🏼 https://magicmarketingmachine.com/strategic-stories?utm_source=shiny-new-clients&utm_medium=podcast&utm_term=71&utm_content=10xIGStories&utm_campaign=strategic-stories

    The goal of Instagram Stories? To create narratives that reflect your ideal clients’ journey, ambitions, and challenges. Position yourself as a trusted guide in their story. When you do, each story feels more like a valuable conversation than a marketing pitch.

    Crafting stories with a clear beginning, middle, and end keeps viewers engaged longer and encourages them to take action.

    Not every story needs to follow the same format. Experimenting with various approaches keeps your content fresh and helps you refine your storytelling strategy.

    By combining structured storytelling with strategic algorithm triggers, you can create Instagram Stories that captivate and convert. Incorporate these techniques today, and watch as your audience grows and engages more deeply with your content.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How often can you sell without alienating your audience? Oct 21, 2024
    Show notes

    Msg me about the show!

    How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram?
    There a formula for how often you should be promoting offers and in this episode, I'll spill it.
    And a surefire sign your sales frequency isnt the problem-- your messaging is.
    How do you sell on Instagram Stories without being too pushy?
    How many times per week should I include a call-to-action (CTA) to buy?
    Is it okay to sell in every post if it’s done creatively?
    What’s the ideal ratio of selling posts to value posts?
    How often should you post promotional content versus educational or engagement posts on Instagram?

    Will posting too many sales-focused posts make my audience unfollow you?

    Is there a standard rule for how often your business should promote your products/services on Instagram?

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Marketing psychology tweak that'll make your copy immediately stronger Oct 14, 2024
    Show notes

    Msg me about the show!

    Wish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on.
    In this episode:
    - The copywriting "rule" all copy must follow
    - The mistake entrepreneurs make in their press releases
    - How to apply this marketing and sales psychology to your Instagram content/captions
    Follow Jenna Harding on Instagram here: www.instagram.com/JennasPaige

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The Marketing Strategy that Generated $80K in ONE day. Oct 07, 2024
    Show notes

    Msg me about the show!

    Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales.
    In this episode you'll hear:

    • Marketing psychology to infuse into your business's next promotion
    • A realistic approach to looking at your Instagram insights, and metrics that DO NOT matter when you're trying to grow your business and make sales
    • A bit about the marketing strategy the service based business owners I work with inside Magic Marketing Machine use, where they look at their sales cycles using a birds eye view approach to plan out their year


    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The Secret to Going Viral: Why Your Content Isn’t Reaching Millions (yet) Sep 30, 2024
    Show notes

    Msg me about the show!

    Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode)

    You’ll also hear…

    • Tips for Mastering Emotion-Driven Content
    • How I Helped a Client Go Viral During the Pandemic
    • The 6 Laws of Virality


    This is a 2023 episode we’re sending back out into the world again, so all our new listeners can catch up and create amazing social media content that grows your business! (And since it's the year anniversary of the tragic Titan Submersible disaster, which is mentioned in this episode)

    While we’re on the topic: Hi, boss! Thanks so much for being here.
    Shiny New Clients is a marketing and business podcast for entrepreneurs who wanna grow their impact, their bank account and their social media presence (without using slimy sales tactics, or feeling inauthentic).
    If that's YOU, follow the show!

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Are you causing your own slow seasons in your business? Sep 23, 2024
    Show notes

    Msg me about the show!

    What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy?
    This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping businesses (and my own) create sales in a season of the year some would define as "slow".
    This episode is: A business mindset lesson, a friendly pep talk and a dose of marketing motivation.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    New FTC Regulations every business on Social Media NEEDS to know Sep 16, 2024
    Show notes

    Msg me about the show!

    The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).
    In this episode:

    • Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares most about
    • Testimonials, and what evidence you need to store in your records to back up what you post about
    • A super sleek way to collect amazing testimonials from your audience that is above board

    Have you enrolled in Testimonials That Sell yet?
    If you want to get better testimonials from your clients, organize them so they're actually useable and then know exactly how to use them in your marketing, this $20 mini-course is for you.
    ✨Here is the link to join Testimonials That Sell:
    https://parkdale-republic.thrivecart.com/testimonials-that-sell/
    ✨Tap to get your FREE Testimonial Release Template from Amber:
    https://theboutiquelawyer.com/jenna?sca_ref=6923763.ATQw5TXOq6
    ⬆️ She usually charges for this, but it's her gift to you for being in my audience! (It's also an affiliate link so she knows how you found her)

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



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