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    Business

    Shiny New Clients!

    The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).

    If you’ve got a business  –  this is the show you need to fill your calendar with perfect clients.

    This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

    Advertise

    Copyright: © 2023 Shiny New Clients!

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Bouncing Back After Failure: Tools for Entrepreneurs in Stressful Situations (with Gina Louise Phillips) Jul 21, 2025
    Show notes

    Msg me about the show!

    If you’ve ever spiralled after a mistake, ran to the bathroom to cry after a meeting, or deleted a reel because it didn’t feel “perfect,” this episode will give you both the tools and the emotional permission to come back stronger.

    This one also gives you a bit of a fresh take on perfectionism and may help you reframe yours into something more positive.

    I'm back with beloved guest Gina Louise Phillips (CBC, The Last Of Us, Reacher, Ghosts) who is the real-life embodiment of bounce-back energy, for a raw, hilarious, and practical conversation about navigating high-pressure moments in life and business.

    You’ll hear about:

    • The coughing attack heard across Canada and what it taught Gina about grace under fire
    • Why perfectionism isn’t the flex entrepreneurs think it is—and what to focus on instead
    • How to recover from business and content failures faster, even if you’re not yet the most perfect “enlightened” version of yourself
    • The mindset shift that will make you stronger on social media and in scary sales-related situations
    • A deeply relatable story about pop music class, failure, and resilience in the face of embarrassment


    🔗 Links & Resources Mentioned:

    • Stream Gina’s original episode: “Red Carpets, Panicking on Live TV, and Mustering the Literal Audacity” here: https://episodes.fm/1697523148/episode/QnV6enNwcm91dC0xNDcwODAyMg
    • Connect with Gina on Instagram: @ginalouisephillips
    • Learn how to post boldly and consistently at Magic Marketing Machine: www.magicmarketingmachine.com

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    3 "boring" business tasks to STOP avoiding asap Jul 14, 2025
    Show notes

    Msg me about the show!

    You don’t need to have it all together to run a successful business. But if you’re dreaming of growth, there are a few unsexy things you’ve got to stop ignoring.

    ✨ Episode Summary:
    In this episode, Jenna gets real about the behind-the-scenes tasks that most early business owners avoid—but shouldn’t. Because while your business can still grow in the chaos, you’ll thank yourself later for laying the groundwork now.


    Mentioned in this episode:
    🧠 Strategic Stories: The $10 Instagram story challenge that’s secretly my best-selling product
    👉 https://magicmarketingmachine.com/strategic-stories


    Tune in to hear:

    • The dead-simple organization trick that will change your email marketing forever
    • How ignoring your numbers (even accidentally) can sabotage your growth
    • Why incorporating your business sooner rather than later can save you serious money
    • The real reason “messy” doesn’t mean “unprofessional”
    • A story about 400 sales that happened without a single promo (and what that taught Jenna about checking the data)

    This is your permission slip to stop feeling behind—and your gentle nudge to clean up a few key areas so you can scale with more ease.

    🎧 Listen if you’re ready to:

    • Treat your business like it’s bigger than it is
    • Ditch the drama and lean into the data
    • Set yourself up for the growth you know is coming


    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    4800 email subscribers in 6 months - here's how she did it! Jul 07, 2025
    Show notes

    Msg me about the show!

    Sales Coach Dallas Travers is SPILLING today... She's telling the tale of how she turned her business around from a slow and steady decline, to massive list growth and an influx of sales within 6 months.


    ⭐️ Join BUNDLICIOUS: https://parkdale--dallastravers.thrivecart.com/bundlicious/6824f1400f601/

    (Ps. this is my affiliate link for Dallas' program!)


    ALSO IN THIS EPISODE:

    00:00
    The Importance of Email List Growth

    02:59
    Understanding Bundles for Email List Building

    05:50
    The Mechanics of Hosting a Bundle For Your Business

    08:49
    The Benefits of Collaboration and Community for Growing Your Business

    11:53
    The Bundlicious Program and Its Impact

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Authenticity vs. Professionalism when you're the FACE of your business Jun 30, 2025
    Show notes

    Msg me about the show!

    🎙️“Wait… I’m the product?” That’s what a new business owner recently said to me with a half-nervous, half-excited laugh. If you're looking in the mirror at the face of your business and wondering how on earth you're supposed to keep your content professional AND be authentic online, this episode has the answer.

    Dig into one of the weirdest realizations you’ll ever face as a service provider: discovering that people aren’t just buying your service… they’re buying you.

    If you’ve ever felt awkward on social media, or questioned how much of yourself you actually need to share online I'll give you a strategy to create a boundary between your work and personal life, and practical tips for brining your personality into your content without feeling completely exposed.


    ☀️ Get FREEBIE IN A WEEKEND: https://parkdale-republic.thrivecart.com/fiaw-course/


    We’ll talk about:

    • Why your quirks and personality are your biggest sales assets
    • What it really means when people say “people buy from people”
    • Boundaries you can set to show up online without burning out
    • The subtle psychology behind safety, trust, and why people actually buy
    • Why “authentic” doesn’t mean “tell everyone everything”


    If you’re still hiding behind corporate graphics, vague content, or a constant fear of being inauthentic, I made this one for you.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Sales, storytelling and ethical persuasion (with storytelling expert Marsha Shandur) Jun 23, 2025
    Show notes

    Msg me about the show!

    If you dream of getting up on a stage, presenting a rivotting presentation and having your Stripe notifications LIGHT UP immediately after... You need this episode.

    Expert Storyteller Marsha Shandur talks audience psychology, ethical persuasion and what's happening neurologically when you say the right things to an eager audience.

    ➡️ FIND MARSHA HERE: https://www.yesyesmarsha.com/shinynewclients/

    This episode includes storytelling marketing tips for small businesses & creators 2025.

    Mentioned: Becky (the parent coach) and her viral video: https://www.instagram.com/reel/DK-cZhOTq-B/?utm_source=ig_web_copy_link&igsh=MTZ5eXdncDZjMnc4Ng==

    In Part 1 of this episode Marsha and I gabbed about social media, and Marsha regaled me with tales (she is SO fun to listen to). Here in part 2 we're getting down to business! And by that I mean: Mirror Neurons, persuasion, and using emotions to connect with your audience and leads.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Accidentally blowing up on Tiktok and the Storytelling strategies that made it happen (with Marsha Shandur) Jun 23, 2025
    Show notes

    Msg me about the show!

    She's made a career of teaching people how to create captivating presentations, and has influenced the stories being delivered into microphones by business people, illustrious corporate clients and dusty basement bars, to boot.

    In this episode, Storytelling Teacher Marsha Shandur will tell you how she avoided social media at all costs until she accidentally blew up on TikTok telling stories.
    She shares some of the best kept secrets about crafting a story that compels your audience (even if you think nothing cool every happens to you).

    Meet Marsha Here! ➡️ https://www.yesyesmarsha.com/shinynewclients/

    You'll leave this episode with ideas on how to incorporate stories into your social media content, webinars, guest presentations and keynotes... A powerful mindset shift regarding standing your ground... and you'll be RACING to play Part 2.



    takeaways

    • Marsha initially resisted TikTok due to its addictive nature.
    • She uses a flip phone and limits her social media access.
    • TikTok's editing features helped her create engaging content.
    • Her first viral video on TikTok garnered over a million views.
    • LinkedIn engagement doesn't always reflect the opportunity it can bring you.
    • TikTok allows for reaching new audiences effectively.
    • Storytelling must address the audience's perceived problems.
    • Marsha gives tips on how to tell gripping stories.
    • Sustainable content creation habits are key to consistency.
    • Everyone has stories to tell, regardless of how boring they think they may be.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    The most important skill in entrepreneurship (that no one can teach you) Jun 16, 2025
    Show notes

    Msg me about the show!

    This episode is about personal accountability in entrepreneurship, There’s no boss. No manager. No one watching your screen. So why are you still waiting for someone to make you do stuff?

    This week’s episode is part personal story, part loving kick in the butt. I'll regale you with some stories about being accountable to myself to a FAULT in hopes that we can all find a happy medium and show up for ourselves (without burning out over it).

    Inside, I’m sharing:

    • The wild lesson I learned performing unrehearsed onstage at 9 years old 👀
    • Why “The Show Must Go On” energy has both served me and haunted me
    • A simple question to diagnose what’s actually holding up your business
    • Encouragement to believe your business deserves your attention (and for you to behave like an all-star employee)

    This one’s for you if:
    ✨ You’ve been putting off working ON your business and are stuck IN it

    ✨ You know what to do—but you’re not doing it

    Let’s fix that. I’ll walk you through it.


    And if you want help showing up on Instagram in a way that actually grows your audience and gets clients—check the free training below.


    00:00
    The Journey of Self-Employment

    00:34
    Lessons from the Stage

    02:48
    The Importance of Personal Accountability

    04:54
    Overcoming Challenges in Business

    06:37
    Finding Solutions to Obstacles

    09:04
    Embracing Your Role as Your Own Boss

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    Control the stories you tell yourself and transform your life in seconds Jun 09, 2025
    Show notes

    Msg me about the show!

    As a business owner, it's totally normal to feel frustrated with client interactions... Next time you get a negative comment, refund request or unpleasant sales call, try this powerful technique for reframing negative thoughts and stories we tell ourselves.

    By shifting your mindset, you can lower stress, feel more fulfillment by your business and client relationships... and ideally have a laugh instead of an existential spiral.


    Get Strategic Stories: The 5 Day Instagram Challenge!

    ➡️ https://magicmarketingmachine.com/strategic-stories


    takeaways

    • The stories we tell ourselves can significantly impact our emotions.
    • Reframing negative thoughts can lead to a more positive outlook and a better business owner mindset.
    • It's normal to feel frustrated with client interactions; how you respond matters most.
    • Engagement on social media can fluctuate; it's important to not take it personally.
    • A tip for your planning your next promotion on social media
    • Refund requests are a natural part of scaling a business, and a reframe so you don't get so upset about them.
    • Creating content is easier when we remove the pressure of perfection.
    • We often make assumptions about others' actions without knowing their circumstances.
    • Finding humour in frustrating situations helps alleviate stress.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    What to post on Instagram when you think you're “Too Boring” for Content Jun 02, 2025
    Show notes

    Msg me about the show!

    This episode tells you what to post when you have no idea what to post... I'll share 3 tactical strategies for bringing your business to life on social media... Along with the necessary shift you need to make when approaching your content in order for this to work to drive sales.

    You’ll hear:

    • A hilarious client story involving vaginal rejuvenation (yes, really)
    • Why redefining “entertaining” content is the key to standing out
    • How B-roll can make even your most “boring” tips look scroll-stopping
    • What to do when you feel like you have no stories (spoiler: you do)
    • A backyard greenhouse tale that turns into a masterclass on content creation

    Plus, you’ll get practical examples of what to film—even if you live in the suburbs, have kids, work 9-5, and feel like nothing “cool” ever happens.

    This one’s packed with story, strategy, and inspiration to help you see your everyday life as content gold.

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



    How to make $500 with a Freebie Funnel May 26, 2025
    Show notes

    Msg me about the show!

    File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.

    ☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:

    https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/

    💥 TAP HERE TO GET "HOW TO MAKE $500 WITH YOUR FIRST TRIPWIRE" (It's free!):

    https://parkdale-republic.lpages.co/opt-in-tripwire-v2


    Chapters
    00:00 Understanding Tripwires: The Basics
    03:20 The Importance of Fearlessness When Scaling A Business
    06:31 Creating Effective Freebies and Tripwires
    11:30 Testing and Optimizing Your Mini Offers and Lead Magnets
    15:12 Emotional Detachment From Results and Market Feedback

    🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com


    ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

    https://www.magicmarketingmachine.com


    ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new


    Music by Jordan Wood

    Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine



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