SEO 101

Latest Episodes:

Google My Business Posts, Algo Update Rumors, & More Jul 10, 2017

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The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more.
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SEO 101 Interviews Mike Blumenthal Jun 26, 2017

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Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels.
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Knowledge Graph Discussions, Local Tests in the Wild, & Questions from the Community Jun 12, 2017

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Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community.
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How To Rank for 'Position 0’ in 3 Simple Steps Jun 05, 2017

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Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands its Bing Rewards loyalty program to the UK. Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. Also Google Warns, Don't Do Article Creation For Links. Last but not least, The Mueller Files. Today in The Mueller Files they talk about How to use SEO to influence B2B buyers at every stage of the buyer’s journey.
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Bing’s Bots for Local, SEO Myths, and SEO Questions Answered May 29, 2017

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In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion of SEO myths that could be considered worth writing about.
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Interview with Local SEO Expert, Joy Hawkins May 15, 2017

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Ross John interview Joy Hawkins, the owner of Sterling Sky Inc, Google Local Top Contributor, and creator of the Expert’s Guide to Local SEO. The show delves into some foundational local SEO followed by how to hire a local SEO, how to report local SEO spam, what’s next in local SEO, how to move the needle on existing local rankings, and much more.
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Google Local Tests and Determining What Low Quality Content is on Your Site and What to Do With It May 08, 2017

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Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their own websites.
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Project Owl, The Latest Google News on Podcasts, News Feeds and Some Discussion on Future Tech May 01, 2017

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Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on finally requesting more insight into false info on Google Knowledge Panel data (he focuses specifically on local data) and some discussion on the new tech and SEO.
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Chat Box Interstitials and Is Change Afoot in Organic Search? Apr 03, 2017

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John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penalties, 404s, Local SEO changes, and Ross gets another rant off his chest.
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Google Cracks Down on Unethical Partners & Updates Quality Rater Guidelines Mar 20, 2017

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Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the visibility of lower quality content and, more pointedly, fake news.
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