SEO 101

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Ep 320: Google Mobile First Roll-Out, a Google Vulnerability, and New Standards Apr 02, 2018

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This week’s episode got a little nerdy as John and Ross delved into some interesting insights on the mobile first index roll out, Google’s efforts to radically speed up the web with new standards, and a fascinating break down of a Google vulnerability that would have had been a blackhat’s wet dream.
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Voice Search, Zero Result Pages and 10,000 Members (ep.319) Mar 26, 2018

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Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing of zero-result search pages (now stopped), and Google’s confirmation of a recent core update and what it means.
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New Industry Benchmarks for Mobile Page Speed; The Ultimate Guide to Bot Herding and Spider Wrangling (ep.318) Mar 12, 2018

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Find out how you stack up to new industry benchmarks for mobile page speed. Stephan Spencer and The Ultimate Guide to bot herding and spider wrangling P1. Google’s Not Perfect .. Bend Oregon was Missing for a while. Over 60% of Google Search AMP Clicks Go To Non-News Site (From Feb). John Mu clears up the differences in URLs with trailing slashes. Always a Risk of Losing Rankings when moving a site.
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Voice Search Ranking Factors and Google’s Mobile First Index (ep.317) Mar 05, 2018

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The hosts discuss the intriguing results of a voice search ranking factor study by Backlinko, followed by more news on Google’s Mobile First Index, handy new mobile tools from Google, and some Mueller Files.
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Ep 316: Varied SEO News... from WordPress to AMP Feb 21, 2018

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This show covered a wide variety of SEO topics including the pending Chrome browser update, Google’s new efforts to improve WordPress, a compliment from John Mueller, a new AMP story feature, questions from listeners, and more.
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Ep 315: SEO Audits and SEO Hijacking Feb 12, 2018

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John and Ross welcome fellow SEO veterans Doc Sheldon and David Harry on the show to discuss a frighteningly impressive website hack that is designed to hijack SEO results. The discussion moves into other interesting findings in SEO audits, improving page speed, and more.
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Ep 314: Google My Businesses Q&A Feature Discussion with Mike Blumenthal Jan 22, 2018

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Google My Businesses QA is the topic of Discussion as Ross Dunn and John Carcutt welcome back Mike Blumenthal from GetFiveStars.com. They discuss Google Updates GMB Websites to Include Posts as they Pass 1.25 Million Sites Created and how My Business Now Officially Supports Video.
We also learn about a PowerPoint presentation of his QA research, the announcement of a new product release and his take on Future of Local: How does he see Voice Search impacting Local in the long run? Does QA have a chance to act like the Answer Box does related to Voice Search?
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Ep 313: Google Algorithm Updates in December, Voice Search Quality Guidelines, and More Jan 08, 2018

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On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.
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Snippets, Local SEO Myths and Google’s New SEO Starter Guide Dec 18, 2017

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Today on SEO 101 John and Dave run down the latest in internet technology and programming. Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Joy Hawkins discusses 10 Myths of Local at LocalU Advanced in Santa Monica. Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack and ads and online directories occupying a large percentage of the remaining SERP real estate. basically saying your local SEO strategy has to be aggressive. And finally, Google has released a year's worth of data in Google Search Console, well the beta version. If you have access to the beta version of Google Search Console and go to the performance report, you will see a filter to change the date range for that report and the options include over 12 months of data.
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Ep. 311: Google Adds To Featured Snippets; Interesting insight into Foursquare Dec 11, 2017

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Google Adds To Featured Snippets: Images, Related Search Content People Relations; Google Tests Mobile Search Interface With Few Organic Results.
Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q A Rolling out to the Desktop. Plus, get local help with your Google Assistant.
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