SEO 101

Latest Episodes:

Ep 340: GMB Finally Adds Primary and Secondary Categories, Google’s New SEO Scoring Tool, and Many Mueller Files Nov 19, 2018

Show notes

The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for Google My Business profiles. Next, Ross shares some clarity on the misunderstandings clients often have about the benefits of writing and their indirect, and not direct, impact on rankings, leads, and authority. Finally, they cover four new Mueller files with a focus on Google ranking factors.
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Ep 339: How to Manage Old Content for SEO, Updates to PageSpeed Insights, and More. Nov 12, 2018

Show notes

Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed.
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Ep 338: The Intelligence Episode Oct 29, 2018

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Bing’s quest for intelligence, artificial intelligence and SEO… how could it apply? More monthly changes in Google search such as video playing in search snippets, and the rollout of Google Discover. Lastly, John Mueller asks how SEOs describe their role to developers… and the responses are predictably awesome.
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Ep 337: The Future of Google vs Amazon, Changes to AJAX Crawling, and Questions from the Community Oct 22, 2018

Show notes

Will Google see its demise in our lifetime? John and Ross discuss how some believe Amazon is its greatest threat. We discuss some tests in organic and local results, substantial changes to AJAX crawling, some great 101 questions from listeners and answers by John Mueller.
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"Ep 336: Google Mobile First Migrations, Posts Increase Characters, More Mueller Q&A, and Questions from Listeners" Oct 01, 2018

Show notes

Google ups GMB Post sizes, upgrades to image search allow for better copyright application, news on mobile first indexing, and a few Mueller facts and a listener asks about zombie pages.
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EP 334: Google Results are Not Rigged, Google Medic Update Review, and Mueller Files Sep 19, 2018

Show notes

Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more.
We’re gonna have to get Political… But he started it.
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EP: 335 The EU Strikes Again, Close SEO Departments at Your Peril, and Listener Questions Answered Sep 19, 2018

Show notes

Ross and John hung out last week in Ohio and along with a lot of geek talk, they attended Content Marketing World for which they provide a synopsis. Further, they discuss the EU’s brain-melting approval of licensing fees for sharing news snippets and the likely global ramifications. They also cover a myriad of Mueller Files, and some great questions from their beloved listeners.
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Ep 333: Ross Rants About Image Optimization, Bing Gets a New Bell, Tips from Google, and More Aug 22, 2018

Show notes

Bing adds another bell and whistle to its fold, the hosts discuss some helpful SEO tips from Google, enhanced mobile featured snippets, and Ross rants about the need for image optimization for every site and that retina displays are not an excuse for overweight imagery affecting all users.
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Ep 332: Medic Algorithm News, Google’s Dragonfly Operation in China, Questions from Listeners, and More Aug 13, 2018

Show notes

The hosts discuss how the latest major algorithmic update from Google has affected medical-based content sites, Google and China’s blossoming relationship code-named “Dragonfly”, interesting Mueller files, two great questions from listeners, and more.
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New Google Search Quality Guidelines and Clearing Up Some SEO Questions (ep.331) Jul 30, 2018

Show notes

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest.
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