SEO 101

Latest Episodes:

Ep 330: Estimating SEO Traffic Levels, Google Bombing Hits the News Again, and Questions from Listeners Jul 23, 2018

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In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so much more.
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Ep 329: Working with Crawl Budget, News on Google’s Assistant and Google Duplex, and More Jul 02, 2018

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The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search Console, further evidence that Google Duplex is as good as it appears to be, and more.
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Ep 328: Facebook Makes Waves in Local and a Flurry of Google Search Console News Jun 25, 2018

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Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining show to discussing Google Search Console news and tips that abound this week.
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Ep 327: Google Tool Updates Shake Heads and Matt Cutts Receives Lifetime Achievement Award Jun 18, 2018

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This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discuss the mind-boggling 6 million manual actions Google applied to websites last year, a possibly earth-shaking Google patent, questions from listeners, and more.
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Ep 326: SEO Chats with David Harry Jun 04, 2018

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Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues.
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Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners May 14, 2018

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This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners.
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Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners May 14, 2018

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Ep 323: Exploring GDPR and Why It Should Matter to You May 07, 2018

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This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show features guest
Doc Sheldon, a fellow SEO who has delved deeply into the ins and outs of the General Data Protection Regulation (GDPR) and has confirmed that nearly all businesses (online and offline) will need to comply.
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Ep 322: Battling Fake Reviews, Changes to Google Guidelines, and More Apr 30, 2018

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This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google QA, tips on Schema markup, and much more.
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Ep 321: Google Changing of the Guard, April Fools Goodness, and a Mueller AMA Apr 23, 2018

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This episode spread into several areas including defections from Google to Apple resulting in a new Head of Google Search, a fantastic April Fools joke on SEOs, the results of a great “ask me anything” (AMA) at Reddit with Google’s John Mueller, and questions from our listeners.
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