SEO 101

Latest Episodes:

Ep 350: SEO for Image Search, Domain Authority & JavaScript and SEO Mar 18, 2019

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The gents discuss SEO for image search courtesy of Gary Illyes' keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile Knowledge Panel, and more on SEO for JavaScript sites. Following that, they dig into some Mueller files and multilingual SEO for images.
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Ep 349: CTR in Google’s Algorithm, Indexing JavaScript, SEO for Pagination and More Mar 04, 2019

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Google speaks to its potential use of click through rate in its organic algorithms, how to properly optimize for paginated content, how it handles your money or your life searches, and more. Ross and John announce the new SEO community group on Facebook - it’s new home now that the Google Plus community is close to shutting down. The new community URL is https://www.facebook.com/groups/seo101podcast/
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Ep 348: Reviewing SEO Answers from Gary Illye’s Reddit AMA Feb 22, 2019

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Google’s Gary Illyes was kind enough to submit to an Ask Me Anything (AMA) on Reddit recently. John and Ross review the many SEO questions and answers for listeners while providing their own thoughts.
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SEO 101 Ep 347: Big Updates to Search Console, Domain Authority, and Yoast, Plus a Q&A Feb 11, 2019

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Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more.
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Ep 346: Google: Ranking for Google Featured Snippets, Old Pages Outranking New, Buying Domains for SEO, and more. Jan 31, 2019

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Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners.
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Ep 345: Google: Google Surrenders to Russian Censorship, Search Console Improvements and Backlink Assessment Jan 21, 2019

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This episode begins with news of Google’s compliance with Russian censorship laws, followed by discussions around dramatic examples from Google of the damage EU regulations may have on results. The hosts then delve into impressive improvements within Google Search Console, an embarrassing Google exploit, a serious misstep by GoDaddy that angered clients, and more.
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Ep 344: Google: Google Shaming, Smart Displays, and a Mueller File Bonanza Jan 07, 2019

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The hosts discuss the admirable job Mike Blumenthal did of pointing out some ludicrous Google My Business SPAM that Google refused to act upon. Ross and John wax eloquent about their new Google smart displays, and they cover a variety of helpful Mueller files discussing everything from trailing slashes, to removing images from Google’s index.
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Ep 343: Google Plugs into WordPress and Duck Google Duck! Dec 17, 2018

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John and Ross discuss the latest news on topics as far afield as Google’s release of duck.com to DuckDuckGo to top insights from John Mueller, and a new plugin for WordPress by Google that may or may not last a few years before being pulled.
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Ep 342: SEO is About Consistency, Google Q&A Markup, and Mueller Files Dec 10, 2018

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Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for question and answer sites, the questionable result of an SEO survey, how mixed media on a page helps with SEO, and they address a question from a listener.
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Ep 341: Changes to Google My Business, How to Handle Seasonal Content, and a Ross Rant. Dec 06, 2018

Show notes

Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mueller file, and Ross rants about unethical business practices in SEO.
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