SEO 101

Latest Episodes:

Ep 310: Featured Snippets, Event Markup Spam, and More Dec 04, 2017

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The spammers are in the news again about event markup spam, and fake reviews. Ross and John also discuss issues that often arise in SEO and client relationships, along with some Mueller Files.
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Ep 309: The Start of the 2018 SEO Predictions (ep.309) Nov 20, 2017

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Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO.
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SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study (ep.308) Nov 13, 2017

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SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better
Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals
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Local SEO Tips & News with Guest Co-Host Joy Hawkins (ep.307) Oct 30, 2017

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Ross Dunn and guest Joy Hawkins discuss the latest in local SEO on Google. Some topics discussed: the ridiculous power that business titles have, to Yext’s new vertical push, to JSON-LD, street address formatting, home service ads, Google Posts API, and much more.
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Everything from Blockchain and SEO to Great Questions from the Community Oct 23, 2017

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John and Ross discuss the emerging powerhouse that is blockchain technology (yup, they geeked out again) and it’s potential impact on everything from SEO to SEM and more. They also discussed Google Tag Manager, AJAX indexing, Google My Business and answered 3 excellent questions from our awesome SEO 101 Community.
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Mountains of Google News from State of Search Oct 16, 2017

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The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Google and questions from the Community.
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Apple Embraces Google, Google Search Console Insights, and Community Questions Oct 02, 2017

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Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations in how Google handles Title Tags in mobile vs desktop, and image data in search. Lastly, we have some great questions from our community.
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Google My Business Expanding Optional URL's Aug 21, 2017

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Today on SEO 101 the guys discuss an array of different topics straddling SEO. They speak on Google Keyword Planner Showing "Okay Google" Keyword Ideas, and google my business expanding optional URL's. As well as asking the question When Do Expired Redirects Stop Passing Signals With Google? Google's John Mueller was asked how Google handles a page that you applied a canonical to but also has a noindex on it. Does that page pass the noindex. You can see how the question kind of caused a lot of confusion. The short answer is that Google in practice generally just assumes in these cases the canonical is a mistake and ignore it. How do you navigate that confusion, or how do you prevent it. All today on SEO 101.
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The 300th Episode: Social Media Strategy And Analytics Aug 07, 2017

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Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. They talk about her traqnsition out of SEO into social media, and how social media is useing algorithms to advance their platforms.
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Google is now showing when a user submits hours that don’t match the hours Jul 17, 2017

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Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted. Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101.
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