SEO 101

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Natural News is back in Google’s index Mar 06, 2017

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Today's show touches on Google's confirmation of an on-site penalty and Natural News is back in Google’s index. They also mention Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects. Mueller files talks about how to Optimize Podcasts for SEO. Plus questions for the listeners.
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Google Local SEO News and Patents Feb 27, 2017

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Google is now allowing people to save and socially share their favorite places within lists… about frigg’n time! Also Yelp announced a new feature to allow people to ask questions of a certain location. One problem I see is that anyone can answer… meaning reputation issues potentially abound here. They take a look into The Mueller Files as well.
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Google on How to Hire SEOs Feb 20, 2017

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Google releases a video on how to hire SEOs. Read Your Text Out Loud… If it doesn’t sound right, it may not rank well. Manipulating the Back Button does not impact rankings. Fast Track Indexing vs. Normal Indexing. Now sites can fingerprint you online even when you use multiple browsers
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SEO Insights and Tips from Googlers Feb 16, 2017

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SEO insights and tips are featured from a variety of Googlers who were vocal this last few days: Maile Oyhe, Gary Illyes, and John Mueller.
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Google Spam Algorithm Updates & New SERPs Tests Feb 13, 2017

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Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization.
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Bing Testing Bing Saves Search Bookmarking Feature; Google Penalizes French Link Network Buzzea Jan 29, 2017

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Bing is testing Bing Saves search bookmarking feature; Google PenalizesFrench Link NetworkBuzzea. Ross also recaps his presentation at thethe Design Tech Summit at the International Window Coverings Expo at KBIS / IBS. He discussed the 3 areas of web marketing from Audits and SEO to Analytics and lastly Reputation Enhancement
Related articles across the web
Google's Matt Cutts: We're Taking Action Against Buzzea, The French Link Network
Microsoft Launches Bing Saves Private Beta Testing
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Google/Yahoo Deal Signed But Bing Not Out Jan 29, 2017

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Yahoos new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval.
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Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered Jan 29, 2017

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Google notes links you can ignore, why Title Tags are rewritten, an increase in food thumbnails in search results, and more direct emails from Google Search Console. Lastly, Ross and John answer four excellent questions from the SEO 101 Community on Google+.
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New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners Jan 29, 2017

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A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports.
Conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.
During yesterdays keynote as SMX West, Behshad Behzadi, Director of Search from Google in Zurich revealed that Google is currently working on conversational shopping, an extension of regular voice search but specifically for shopping.
They wrap up the last third of the show with more answers from great questions provided by SEO 101 Podcast listeners. Questions includeadvice about reposting someone else's content on my site,working on off-page seo optimization
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The Illyes Files and Mueller Files Deliver with Tons of Significant Google and SEO Updates Jan 29, 2017

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Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop Index, Machine Learning Will Never Take Over the Whole Search Algorithm and more.
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