SEO 101

Latest Episodes:

What SEOs Need to Know About Google Crawl Budgets Jan 26, 2017

Show notes

Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus, they explain what is Website Authority, and lay out the steps you should take to build Website Authority?
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How to Develop a New Site that is SEO Ready (Episode 282) Jan 12, 2017

Show notes

Yahoo out, Altaba in, and the mobile interstitial penalty is rolling out. The bulk of the show, however, is focused on some key steps to creating a site that is ready for SEO.
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Year in Search 2016; Voice-activated Actions for Google Home Jan 05, 2017

Show notes

Starting in the New Year, we learn about how John's work setup is evolving into a new team increasing SEO team by close to 500%. Plus Google Blog highlights The Year in Search 2016, and Google teams with Gupshup to develop voice-activated Actions for Google Home.
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Which Content Nets Social Traffic and Links Dec 22, 2016

Show notes

BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break down the Stone Temple Study and the Google AMP Case Study.
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Local SEO Updates and Fake News Are the Order of the Day Nov 24, 2016

Show notes

Google makes more changes to local schema requirements, local box results, asks for topics for the Google Webmaster Hangouts, we answer a question from another listener, and more.
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News on Mobile vs Desktop Indexes, Hidden Content and Google’s Ranking Factors Nov 10, 2016

Show notes

Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that. John and Ross discuss the potential accuracy of the news, along with similar discussions around hidden content. They also discuss the latest on Google’s Possum Update, the “200” ranking factors, and an SEO Firm that was slapped hard by Google.
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Warnings for Google My Business & AMP Users, Plus SEO Questions Answered Oct 27, 2016

Show notes

Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple of great questions from the SEO 101 community.
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The Illyes Files and Mueller Files Deliver with Tons of Significant Google and SEO Updates Oct 20, 2016

Show notes

Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop Index, Machine Learning Will Never Take Over the Whole Search Algorithm and more.

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No Changes Needed in Tactics Due to Google Penguin 4.0 Sep 29, 2016

Show notes

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.
Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions.
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Local SEO Updates, 111 Degrees, and More Keyword Planner News Sep 15, 2016

Show notes

Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.
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