SEO 101

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**SEO 101**

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Latest Episodes:

Google Widens Search Results and Launches Mobile Keyboard for Both Android and Apple May 18, 2016

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A new episode
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Voice Search Query Tracking and the $64 Billion SEO Industry May 12, 2016

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A new episode
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Why Google Suspends Local Listings and the Change to Cranberry.FM Apr 27, 2016

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John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into some of the reasons Google suspends local listings, changes to accelerated mobile pages (AMP), the new keyword tool called AnswerThePublic.com, and more.
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Google Manual Penalties Handed out to Paid Reviews Sites and EasyRecipe Plugin Users Apr 13, 2016

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Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that was using schema to spam listings. Also, discover some of the factors that allow products to rank well in Amazon’s search engine, why log files are useful and a newly released tool that will allow you to leverage them, and much more!
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Should Googles RankBrain Matter to You? With Special Guest David Harry Mar 30, 2016

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John and Ross interview David Harry about his article Getting Your Head Around RankBrain to debunk many of the incorrect assumptions about this machine learning system Google has employed and how/if it impacts your rankings.
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How to Improve Local Search Rankings Mar 23, 2016

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How to Improve Local Search Rankings, RankBrain News as RankBrain does not impact either Crawling or Algos. Plus, we hearQuestions from the Community to Ross Dunn and John Carcutt in thisGoogle-filled as usual episode. Ross and Johndiscuss plans to increase the impact of the mobile friendly ranking algorithm, future consolidation of www vs non-www (and https) versions in Google Search Console, plus more news and questions from our awesome community.
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Google Addresses Referral Spam in Analytics, Toolbar PageRank Yanked, News on Manual Penalties, and More Mar 16, 2016

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It was a busy week in news with Google finally removing the majority of referral SPAM from Google Analytics, we discussed manual action penalties from Penguin and fake interstitials, and possible changes to Google Search Console. Whats more, John and Ross turn the show into an interstitial drinking game!
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Privacy & Opt-Out: https://redcircle.com/privacy

New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners Mar 04, 2016

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A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way […]
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Google AdWords Sidebar Change Update Mar 02, 2016

Show notes

Google AdWords Sidebar Change Update , plus learn about an Opportunity of a Lifetime for an SEO.
AMP Results Now Live in Search asGoogle began pushing out AMP results late on February 22, 2016, rolling out across mobile devices in their news carousels. Ross Dunn and John Carcutt discuss how to decide if you need an AMP version of your site.
Google Allows Only 10 Submit URLs & Direct-Links Crawls Per Month as Google has changed the limits on submissions via the submit this URL and its direct-linked pages;AMP Not a Search Ranking Signal Yet;Sites Can Have Different Crawl Frequency on a Per URL Basis
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WTF is “Social Engineering Content” Feb 24, 2016

Show notes

Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not done. WTF is “Social Engineering Content”?
It can get you a manual action notification.
They recently made it so sites with deceptive advertising – such as “download button ads” which are designed to confuse site visitors, would now be flagged as deceptive. AMP support in webmaster help forums and AMP demo/testing tools now available from Google. Facebook Instant articles now available to all publishers. New HrefLang errors in search console.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

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