SEO 101

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Google Head of Search Announces Retirement Feb 17, 2016

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Google head of search announces retirement. Amit Singhal will be succeeded by John Giannandrea, who leads the company's artificial intelligence research. Brands can now Edit their Knowledge Graph Data.You must be an Official Representative for the brand (just through a couple of hoops)They happen fast once you make the suggestions according the Barry.Google Crawl Rate increases not related to Algo update.Google link operator dead/in zombie mode
Local reviews NOT a Ranking factor for organic rankings.Knowledge graph clicks not counted in Google search console.France wants to Ban linking to a site without its permission. AGAIN.Structured markup spam due to WordPress plugins.Google sending out manual action notifications based on usage of a Recipe Plugin. Some that have been possible culprits areWP-Ultimate Recipe,Ziplist,Yummly, andEasyRecipe Plus.Manual action based on spammy structured markup.AMP error test tool now in Google Search Console.
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AlphaGo and Timely SEO Win in Politics Feb 03, 2016

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AlphaGo Concurs Go using machine learning, the number of moves in Go are roughly equal to a google more than all those in chess.An interesting example of a timely SEO win in politics.Carly Fiorina was the only GOP candidate to use the freely available card carousel (announcement of feature from Google) in Google Search results. This resulted in blanket Fiorina exposure across many GOP debate related searches.Also Google steps up structured data support over the year, outbound links are not a ranking factor, andGoogles detection of negative SEO.
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Big Google Update: But Not Penguin or Panda Jan 20, 2016

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Big Google Update! But it's Not Penguin 4.0, not Panda (though Panda now part of the Core Algo),Brand Term related (big impact on News Sites).It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publisher who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com.Take weather reports with MANY grains of salt..Google brings back the Google Dance. Also,Google may prevent sites from passing PageRank when links get bad..Google PageRank will never update again..
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How Google Handles Different Types of Duplicate Content? Jan 13, 2016

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How Does Google Handle Different Types of Duplicate Content?Created by Technical Issues? Ross Dunn and John Carcuttlearn the impact of duplicate URLs viaA Google Search Console Webmaster Tools help page. Google explains, "When Google detects duplicate content, such as the pages in the example above, a Google algorithm groups the duplicate URLs into one cluster and selects what the algorithm thinks is the best URL to represent the cluster in search results (for example, Google might select the URL with the most content). Google then tries to consolidate what we know about the URLs in the cluster, such as link popularity, to the one representative URL to ultimately improve the accuracy of its page ranking and results in Google Search.
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STAR WARS !!!! & STAR TREK !!!! Dec 16, 2015

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Learn all about changes to Google+ Local.. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale! Also, its finally time for Star Wars!! Most important topic of the week !!!
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Goodbye to Google+ Local Dec 16, 2015

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Goodbye to to Google+ Local as Google Kills Off Google+ Local but is Still Committed to Local Search. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale as their board discusses whether to proceed with a plan to spin off its investment in Alibaba, find a buyer for its core business, or both, sources said! Also, its finally time for Star Wars!! Most important topic of the week !!!
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Damn It Google WTF !!!! Dec 09, 2015

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Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update getting delayed till next year. Google is testing 4 ads above organic results, and Google's manual actions on a subdomain don’t affect the rest of the site.
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Google Penguin Real Time Update Delayed Dec 09, 2015

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Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update getting delayed till next year. Google is testing 4 ads above organic results as Google is now testing four AdWords ads above the organic search results. Google’s manual actions on a subdomain don’t affect the rest of the site.
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BuzzSumo Study on Content; Google Moves to Streaming Apps in Mobile Search Nov 25, 2015

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BuzzSumo study on content, SEO relevant part:50% of content gets less than 8 shares (across all social,75% of content generates ZERO links. Google moves to streaming apps in mobile search, current Google+ changes, and user behaviour as a ranking signal.
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6000 Members on the Google+ Community; Google Launches New Search Results Interface for Tablets Nov 11, 2015

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6000 members on the Google+ community; Google launches new search results interface for tablets; What does Yahoo’s new Google partnership mean for SEOs future?; Google search broken for days for IE users…If you are used to a large amount of IE traffic to your sites from Search you may see a blip in your analytics.
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