SEO 101

Latest Episodes:

New Google RankBrain Algorithm; Possibilities and Implications of Self-Learning Nov 04, 2015

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Learn all about the new Google RankBrain algorithm as well aswhat the possibilities and implications of Self-Learningare.Google WMC detects and gets rid of unwanted sneaky mobile redirects andBing tags breaking news videos with New in search results.
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Google / Yahoo Deal Signed But Bing Not Out; From CBC’s “The Current”; A Quick PPC Note Oct 28, 2015

Show notes

Yahoo’s new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval.
An interview with Google’s Chief Internet Evangelist and Internet pioneer Vint Cerf who fears for the future of history on the Internet: interesting podcast!
OTAs (online travel agencies) should NOT be allowed to bid for brand names they are marketing for. Great points he made. Should that same statement expand into SEO?
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Hacked Sites No Longer Show in Search; How to Fix Panda; Accelerated Mobile Pages Oct 14, 2015

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Hacked site notifications no longer show in search results.. neither do hacked sites,is it better to improve quality content than remove pages to fix panda, accelerated mobile pages in search, as well as several other hot topics including a follow up to Carl Bucsh's question from last show.
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Google Changes Remove URL Tool; Google Says Dont Delete Your Rel=Author Oct 07, 2015

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Google Changes Remove URL Tool, Google says Dont delete your rel=author, plus things to look for when outsourcing your SEO, plus listeners questions on business keywords and user giving Google reviews in the place of establishment they are reviewing.
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Webmaster Tools; The Accuracy of Geo Targeting; Phone Numbers in Local Search Listings Sep 30, 2015

Show notes

John Carcutt and Ross Dunn discuss several topics in Google, starting with the real-timePenguin algorithm, moving on to having competing sites in the same Webmaster Tools account. Later they bring up topics including aSearchEngineLand article on The Accuracy of Geo Targeting, plus Phone Numbers are back in Local Search listings.
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Tribute to Dana Lookadoo; Repeat Google Spammers Getting Harsher Penalized Sep 23, 2015

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John Carcutt and Ross Dunn dedicate this wonderful episode to their lost friend Dana Lookadoo. They discuss Bing dropping link explorer, Repeat Google spammers seeing harsher penalties, and how to remove emails from search. John and Ross tell why not all SEO advice is good advice, and a few other new topics inGoogle.
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Google Webmaster Tools Link Update; Google Never Sends Warnings About Web Spam Sep 16, 2015

Show notes

Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs to discover new content. Ross and John also share arecent video by Matt Cutts explaining that automated content in their search results is "Against Google Guidelines".
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Changes in the Webmaster World Sep 09, 2015

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John Carcutt and Ross Dunn discuss some recent changes to webmaster tools. They mention tools liketabcloud, microformats, and rexswain.comwhich are very useful tools for SEOs and webmaster crafters. John and Ross also bring up some of the changes in google, including the chrome browser no longer playing auto playing flash.
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Referral Spam, Google Direct Answers and Links Google Crawls Pages For Sep 03, 2015

Show notes

Followup from John Mueller on Referral Spam; Local 3-Pack on Top of Results 93percentof the time; Google Direct Answers (a Case Study). Plus ,Google only crawls Links for pages with a 200 OK Header Response, a review of copyright protection services and a listener question
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Google 2016 Influence; Comparing MOZ and SearchMetrics Ranking Factor Reports Aug 26, 2015

Show notes

Google 2016 !!??How much influence do they have?Both the MOZ and SearchMetrics Ranking Factor reports are out.Which one is better?Plus,
Are Desktop Sites Still Necessary?
No, Says Google's John Mueller;Google Never Indexes All your Pages;
Referral Spam: what is it?
Also, Ross Dunn and John Carcutt answer a listener question onif there is any reason to have a robots.txt file on websites where we are happy for everything to be crawled and indexed?
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