SEO 101

Latest Episodes:

SEO 101 Ep 428: Game-Changing update on Google Analytics, Missing Google Reviews, and more. Mar 28, 2022

Show notes

The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on Google, a new WordPress plugin of note, and more. Bonus: they shared a couple of highly recommended tools and software.

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SEO 101 Ep 427: Google’s Local Business Verification Update, Internal Linking for SEO, ‘People Also Ask’ Data, and More Mar 21, 2022

Show notes

Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the verification process for local businesses, interactive maps in the local pack, and more!

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SEO 101 Ep 426: Google's Martin Splitt Interviewed Mar 01, 2022

Show notes

Ross and Scott interview Martin Splitt from Google’s Developer Relations Team. Martin answers SEO questions on JavaScript, the possible future of core web vitals, the likelihood of Web 3.0, and how easily his words are misconstrued - including a current mess he's dealing with on LinkedIn.

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SEO 101 Ep 425: Google Search Console Updates, Google Reviews, Bing’s PubHub, Tips for Business Owners, and More. Feb 14, 2022

Show notes

Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing’s PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips, including the list of online assets that you must have access to as business owners.

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SEO 101 Ep 424: Google Tags, Markups, URL changes, Subfolder URL Structure, and More Jan 31, 2022

Show notes

The hosts discussed various Google updates – from Google Home, a new robots tag, schema markups, URL changes, to subfolder URL structure. Ross & Scott finished the show by answering some questions posted by listeners on the SEO 101 Facebook Group.

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SEO 101 Ep 423: Relevant SEO Tips, Yoast Updates, and More. Jan 24, 2022

Show notes

The first episode of the year started with a Google Search ranking update. The hosts then moved on to Yoast updates and then to unique SEO tips that you could apply to your website. Ross and Scott capped off the show with 2022 SEO predictions.

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SEO 101 Ep 422: Google Updates for November and December, GMB’s Name Change, and More Dec 20, 2021

Show notes

Google had numerous updates in November and December. The hosts start the show with a recap of Google spam and core updates in November. They then moved on to GMB's new name, Google product reviews update, and other local SEO news that can help improve the performance of your business.

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SEO 101 Ep 421: Remembering John Carcutt with Special Guests Dec 13, 2021

Show notes

Ross and Scott are joined by two special guests to share stories about their dearly departed friend and co-host of SEO 101, John Carcutt. For those who are new to the podcast, John recorded over 400 episodes with Ross Dunn over the course of 11 years.

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SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More Nov 24, 2021

Show notes

The hosts start the show by discussing a Google Search Console bug that overcounted data for four months. They then talked about plug-in links, changes to structured data fields from Google’s help documents, placing videos on pages for maximum exposure, and the concerns regarding local GMB listings. Ross & Scott also ranked the top 10 SEO factors that you should be paying attention to.

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SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More Nov 01, 2021

Show notes

Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists disparaging Google that gained the eyes and ears of Google’s Danny Sullivan. John Mueller responds to concerns that continuous search results may prove problematic for Google Search Console data, and Ross and Scott respond to questions from listeners.

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