SEO 101

Latest Episodes:

SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow Oct 27, 2021

Show notes

The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more.

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SEO 101 Ep 417: Google AMP Breaks, SEO Competitor Analysis, and More Oct 19, 2021

Show notes

A varied week of news starts with the WordPress dev team accepting some responsibility for issues with Core Web Vitals, and Google AMP chaos ensues after a damaging update (iOS 15) breaks AMP pages. In addition, Google provides more insights into its rules for title rewrites, Ross discusses his latest presentation on SEO Competitor Analysis, his experience with naming businesses, and much more.

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SEO 101 Ep 416: Search Result Enhancements and Chrome Field Data Oct 04, 2021

Show notes

A slew of search result enhancements are being seen in the wild and they are providing noticeable changes in the search experience. This is coupled with a Google Core algorithm update that has made significant waves. The hosts also discuss some Mueller files, including a thought-provoking question about the possible negative effects of using Chrome Field Data to assess a website’s load time.
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SEO 101 Ep 415: Keyword Research Tips and The Importance of Accurate Local Profiles Sep 23, 2021

Show notes

How to dig into keyword research with lesser-known tools, the perceived impact of Google’s title tag alterations, and the importance of accuracy for business listing profiles. The gents also discuss some Mueller Files, a gap in Google My Business tracking, and they answer a question from a listener.
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SEO 101 Ep 414: Google Changing Site Titles Doesn’t Affect Ranking but Click Through Rate is a Concern Sep 13, 2021

Show notes

Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss a concern with the next version of Chrome that includes the ability to provide other site options when visiting a website, news on the link spam update, and more.
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SEO 101 Ep 413: New Author.URL Schema Recommended by Google Aug 23, 2021

Show notes

Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates to Google tools, news on the Links Spam Update, optimizing Google My Business categories and services, and how to interpret and react to poor Google indexation of a website.
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SEO 101 Ep 412: How Clicks on Search Results Impact Ranking Results Aug 23, 2021

Show notes

Google representatives confirm the impact of clicks on search results, but not necessarily in the way you expect. The hosts also discuss what Google’s Core Updates affect search results, changes to the use of fact check structured markup, and much more.
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SEO 101 Ep 411: Google Core Update News and More Aug 05, 2021

Show notes

The hosts discuss the progress of the July Google Core Update, how to handle permanent redirects over the long-haul, the SEO benefits or not of dedicated hosting, additions to the review options in Google My Business, and more.
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SEO 101 Ep 410: A Shopify SEO Improvement and The Summer of Google Updates Jul 19, 2021

Show notes

The hosts discuss a much sought-after SEO feature recently released by Shopify. They also tackle whether you should or you should not pause your SEO and the significant Google Updates that have all commenced in relatively short order this Summer. To tie it all up, they shared some excellent Mueller Files.
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SEO 101 Ep 409: Google’s Page Experience Rollout, Slander Filters, and More Jul 05, 2021

Show notes

Google’s Page Experience rollout is finally underway. The hosts discuss the rollout in addition to news on a Google slander algorithm, improvements in Google Search Console reporting, changes at Google My Business (good and bad), some Mueller files, and more.
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