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    Technology

    SEO 101

    SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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    Latest Episodes:
    SEO 101 Ep 438: WordPress 6.02 Security Issues, Google’s Advice on Meta Descriptions, and More. Sep 17, 2022
    Show notes

    The show started with a status check on Google’s Helpful Content Update. Ross & Scott then moved on to WordPress 6.02 security issues and Google’s advice on meta descriptions. They also gave valuable tips when they answered a few questions from the audience.


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    SEO 101 Ep 437: Google’s Helpful Content Update, Changes to International Targeting Report, Indexing Updates, and More. Aug 29, 2022
    Show notes

    The show started with a big update on Google Helpful Content, which could change SEO as much as Panda did. The hosts then discussed the August product review update, changes in People Also Asked results, Google’s simplified page indexing report, duplicating content in business profile posts, and much more!



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    SEO 101 Ep 436: July 2022 Product Review Update, Google’s Indexing Issue, GBP Automated Messaging, and More. Aug 03, 2022
    Show notes

    The hosts started the show with Google’s release of a super basic video on SEO. They also talked about the July 2022 product review algorithm update, the Google indexing issue last July 15, new automated messaging through the Business Profile FAQ section, a Google Review scam, and more!


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    SEO 101 Ep 435: GMB App Update, New Video Index Report, New Rich Result Guidelines, and More. Jul 18, 2022
    Show notes

    The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of the new Search Console Video index report, new rich result guidelines, the Google My Business mobile app, the expiration of Google posts, and much more!


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    SEO 101 Ep 434: The Open Secret of Google Search, Twitter Updates, Featured Snippet Tests, and More. Jun 27, 2022
    Show notes

    The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story snippet,’ LGBTQ+ owned attribute to business profiles, and much more!


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    SEO 101 Ep 433: New Search Engine From Ahrefs, Google’s Learning Video Markup, SEO Certification, and More. Jun 13, 2022
    Show notes

    The show was packed with a lot of updates, including the following: Yoast’s IndexNow protocol, Google adding learning video rich results, Google’s update on its title algorithm for multi-language or transliterated/scripted titles, Ahref's new search engine, and much more!



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    SEO 101 Ep 432: Google’s May 2022 Broad Core Update, WordPress 6.0 ‘Arturo’ Activation, Google Ads CPC Bug, and More. Jun 01, 2022
    Show notes

    Ross & Scott started the show by paying homage to SEO legend Bill Slawski, who recently passed away. They then discussed the activation of WordPress 6.0 ‘Arturo’, Google’s May 2022 Broad Core Update, tips for marking up FAQ pages, a Google Ads cost per click (CPC) bug that inflated click prices by 300% - 400%, and much more!


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    SEO 101 Ep 431: How to Use Images to Improve Rankings With Mike Blumenthal May 11, 2022
    Show notes

    Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode, you will find out what images Google wants to see, how to leverage images to improve your rankings, and how to use one of Google's free tools to maximize your chances of success.


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    SEO 101 Ep 430: Goals Migration Tool for Google Analytics 4, Google Testing Updates in Search Results, and More Apr 25, 2022
    Show notes

    The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple updates to Google search results, and much more.



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    SEO 101 Ep 429: Critical Chrome and Edge Update, Volatility in Google Search Ranking, and More. Apr 18, 2022
    Show notes

    The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool, recycling attribute for GMB profiles, the impact of product inventory on your search visibility, and much more!



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