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    Technology

    SEO 101

    SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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    Latest Episodes:
    SEO 101 Episode 458 - Chapter 5 of the SEO 101 Learning Series Dec 11, 2023
    Show notes

    Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing and podcasting insights for effective SEO. Tune in for more essential SEO knowledge!


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    SEO 101 Episode 457 - Chapter 4 of the SEO 101 Learning Series Nov 20, 2023
    Show notes

    In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to connect with nearby customers. Boost your local market visibility today!


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    SEO 101 Episode 456 - Chapter 3 of the SEO 101 Learning Series Oct 09, 2023
    Show notes

    In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover actionable insights to boost your website's visibility.


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    SEO 101 Ep 455: Chapter 2 of the SEO 101 Learning Series Oct 02, 2023
    Show notes

    Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we explore the core principles of digital visibility.


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    SEO 101 Episode 454: Chapter 1 of The SEO 101 Learning Series Sep 18, 2023
    Show notes

    This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is, why it is named that, who the noteworthy search engines are, their marketshare, and how search engines work. The next episode will be devoted to planning your SEO strategy from the ground up.


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    SEO 101 Episode 453: SEO Updates, Google Changes, WordPress 6.3, and Review Strategies Aug 04, 2023
    Show notes

    In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search Console. We also cover Google's bug fix in News indexing, the discontinuation of the related search operator, and the performance-enhancing WordPress V6.3 update. Insights from the Washington Post's SEO guidelines are shared, and a recent poll on SEO strategies for category/tag pages is analyzed. Finally, we touch on local SEO, sharing strategies for handling negative reviews. Tune in for these crucial SEO updates and insights.


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    SEO 101 Epsiode 452 - Google Updates & AI Reviews: SEO Essentials Aug 01, 2023
    Show notes

    Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments and optimize your online presence with key insights and expert advice.


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    SEO 101 Ep 451 - Bing Compares Sizes, Local Landing Page Tips, and Schema with AI Jun 05, 2023
    Show notes

    Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile-first indexing, and how to use ChatGPT for schema markup creation.


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    SEO 101 Ep 450 - Google Bugs, Why Blogs Rock, and More Algorithmic News May 29, 2023
    Show notes

    Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more.


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    SEO 101 Ep 449 - AI quits Google, Google UA Historical Data, Google Search Ranking, April 2023 Updates, and More. May 08, 2023
    Show notes

    Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates.


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