SEO 101

Latest Episodes:

SEO 101 Ep 448 - Project Magi, the Product Review Update, and More Bing Apr 24, 2023

Show notes

April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi. The hosts discuss the recent changes to the search landscape… most notably that Bing is in the news more often. This full episode continues with more search engine news worthy of your time.

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SEO 101 Ep 447 - Ranking Updates, Snippet Mistakes, Google Bard, and More. Mar 27, 2023

Show notes

Another broad core update is unleashed, improvements to the Search Status Dashboard, a tip for video SEO that you don’t want to miss, and more insights into the good and bad of AI for SEO.

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SEO 101 Ep 446 - ChatGPT for Keyword Research, Google Product Reviews Update & More Mar 13, 2023

Show notes

More information continues to be revealed about Google’s Product Review Update. Ross and Scott review more about ChatGPT and SEO, plus a local SEO tip, and more thoughts from Google’s John Mueller.

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SEO 101 Ep 445: Bing and Bard AI Discussed - Plus Google will Help with Analytics 4 but Don’t Rely on That Feb 13, 2023

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Google says they will automatically set up Google Analytics 4 for anyone who hasn’t done so… but it comes with serious caveats you need to be aware of. Also, AI chat is all over the news right now and for good reason, it is changing the way we work! Ross and Scott discuss the latest news on AI for SEO and the teased releases of AI for search from Bing and Google.

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SEO 101 Ep 444 Google’s Many Latest Updates and the Impact on AI Content Jan 23, 2023

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Scott and Ross discuss the long-running round of Google algorithmic updates and their respective (but significant) impact on search results. They discuss the impact of the helpful content update on AI written content and finish off the episode with the answer to an SEO 101 listener question.

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SEO 101 Ep 443 New Google Search Status Dashboard, December Google Helpful Content Update, Link Spam Update, and More. Dec 21, 2022

Show notes

The hosts started the show by reminiscing on the beginning of Search Engine Land which is now celebrating its 16th birthday. Next up, was the New Google Search Status Dashboard which reports widespread issues for site owners. Other topics discussed include the latest news on the Google Helpful Content Update that targets low-quality content created, a new Link Spam Update that’s about to roll out in 2 weeks, and much more!

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SEO 101 Ep 442 Impact of Backlinks on Ranking, Duplicated Website Content, AI-altered plagiarized content, and More. Dec 12, 2022

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The hosts started the show by discussing the lawsuit Google filed against a company promising Page 1 rankings. Other topics discussed include duplicate website content, the impact of backlinks on ranking, Google algorithms to detect & demote AI-altered plagiarized content, HTTP/3 as a factor in ranking, and much more!

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SEO 101 Ep 441 Disappearing Google Reviews, Updates on Google Business Profile Features, and More. Nov 28, 2022

Show notes

Ross & Scott started the show with news on WooCommerce WordPress plugin vulnerabilities. They then talked about reviewing structured data, updates on Google Business Profile photos, the impact of local review keywords on local rankings, disappearing reviews caused by a GBP bug, and much more!

Bonus: Ross shares some of his learnings from a recent DMO Mastermind.

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SEO 101 Ep 440: WordPress Vulnerabilities, October Spam Update, Google Search Result Display Update, and More. Oct 24, 2022

Show notes

Ross & Scott started the show with news on WordPress vulnerabilities. They then talked about Google’s October 2022 spam update, Google SERP display update, testing of expanded pricing details in Google Product Panel, guidelines for soliciting Google reviews, and so much more.

Bonus: A special offer for business owners for the 25th anniversary of StepForth Web Marketing!

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SEO 101 Ep 439: Drupal Vulnerabilities, Multiple Google Updates, Google Business Profile Suspensions, and More Oct 17, 2022

Show notes

Ross & Scott started the show with news on Drupal vulnerabilities. They then did a rundown of the many Google updates in the last few months. Other topics discussed: Google testing the “More Like This” snippet feature, Google Search Console missing data, Google Local Search ranking bug, spiking Google Business Profile suspensions, and much more!

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