SEO 101

Latest Episodes:

SEO 101 Ep 408: Google’s June Core Update and a MUM Discussion Jun 07, 2021

Show notes

Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other updates to Google Search Console, the hosts dig into what is known about the Multitask Unified Model (MUM) that appears to promise a staggering revolution in search technology and the search experience.
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SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important May 14, 2021

Show notes

While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover changes to Google Search Console, Google My Business listing issues, and shady SEO tactics, as well as some Mueller Files and a question from another valued listener.
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SEO 101 Ep 406: SEO Notes from Ad World, Google Gaffes and More May 14, 2021

Show notes

The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files.
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SEO 101 Ep 405: Maximizing Search Clickthrough Rates, Dealing with Traffic Drops, and More Apr 23, 2021

Show notes

To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.
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SEO 101 Ep 404: An Interview with Joost de Valk, Founder of Yoast SEO Apr 01, 2021

Show notes

Joost de Valk, Founder and Chief Product Officer of Yoast join Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhancements to the plugin that is sure to interest all users.
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SEO 101 Ep 403: Google Core Updates, Managing Problematic Reviews, and More. Mar 22, 2021

Show notes

Scott and Ross discuss a variety of timely SEO news; from the recent light core update, and new Google My Business review management tool, to a free link building sponsorship tool and a question from a listener.
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SEO 101 Ep 402: SEO News Update Mar 10, 2021

Show notes

Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date for your Google My Business listing, to a “Brave” new ultra-private search engine on the horizon and a couple of excellent SEO questions from our listeners.
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SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard Feb 24, 2021

Show notes

In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO, and founder at Kalicube. pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very helpful tips on how to secure their own Knowledge Panel.
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SEO 101 Ep 400: A Q&A with Google’s John Mueller Feb 08, 2021

Show notes

Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller including how to bounce back from the negative repercussions of a Core Algorithm Update, whether inferred links are part of Google’s ranking algorithm, how to improve the overall indexation of pages that were crawled but not indexed, and much more.
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SEO 101 Ep 399: Stephan Spencer Feb 01, 2021

Show notes

In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellent tips on everything from link building to digital PR, artificial intelligence for SEO, and much more.
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